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Color Psychology

Brand Color Phycology

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34 views13 pages

Color Psychology

Brand Color Phycology

Uploaded by

sohag50
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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COLOR PSYCHOLOGY

IN BRAND COLOR CHOOSING


2

AGENDA
Introduction
Color Breakdowns
Engaging the audience
Visual aids
Final tips & takeaways
COLOR PSYCHOLOGY:
HOW TO USE IT IN
MARKETING AND
BRANDING
• Up to 90% of an initial
impression comes from
color
• Color can increase brand
HOW
awareness and
ENTREPRENEURS USE
recognition by 80%
COLOR PSYCHOLOGY
• 93% of consumers make
purchasing decisions
based on visuals alone
BLUE: SYMBOL OF
TRUST AND
LOYALTY
 Blue is the world’s favorite color,
 57% of men and 35% of women
ranking it as their top choice.
 Brands feel the same way: This
calming tone is the most popular logo
color, with 33% of top brands featuring
it in their logo.
PURPLE: SYMBOL OF
WISDOM AND WEALTH

 The color purple symbolizes royalty


and superiority.
 The Roman Empire, high-ranking
officials wore Tyrian purple.
 Queen Elizabeth I even banned anyone
outside the royal family from wearing
purple
ORANGE: SYMBOL OF
CREATIVITY AND CONFIDENCE

 This bright color conveys


confidence, creativity, and
courage.

 29% of people rank orange as their


least favorite color.
RED: SYMBOL OF
POWER AND ENERGY

 This powerful color is associated with


excitement, energy, power, fearlessness, and
passion.
 Red can also have a physical impact — the
color makes people hungry.
 In sales, call-to-action buttons use red to
empower shoppers to convert because it
exudes a sense of urgency
GREEN: SYMBOL OF
FRESHNESS AND NATURE

 Without exaggeration, green


represents life.

 Feelings of relaxation, health,


prosperity, hope, and freshness.
BLACK: SYMBOL OF
SECURITY AND AUTHORITY

 Black as a staple color can make a brand


appear sophisticated, powerful, and elegant
 3 in 10 high-tech companies use black in

their logos
 In sales, call-to-action buttons use red to

empower shoppers to convert because it


exudes a sense of urgency
WHITE: SYMBOL OF
INNOCENCE AND PURITY

 If your business is aiming for a clean,


simplistic vibe, white may be an ideal
choice
 Some of the most innovative brands in
the world, including Apple and Tesla,
have white logos.
PINK: SYMBOL OF
IMAGINATIVE AND CARING

 The most popular color to represent


femininity.
 Pink can work for any brand looking
for a more youthful, imaginative,
and quirky feel.
THANK
YOU
MD SOHAG HOSSAIN
ADVISOR( Marketing)
Safollo Academy

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