DATA

ANALYTICS &
BUSINESS
INTELLIGENCE
Group 2:
Barbanida, Edu, Taladro
Timeline:
 Introduction to Data  The difference between
Analytics and Its Analytics, Business
Applications Intelligence
 Data Visualization  Advantages and
Techniques and Tools disadvantages of Business
 The Potential Impact of Intelligence
Data Analytics and Business  Statistical Analysis and
Intelligence Predictive Modeling
 Conclusion
 Introduction to Data Analytics
and Its Applications
 Data analytics is the process of examining large datasets to
uncover hidden patterns, correlations, and insights that can
be used to make informed business decisions.
 It involves the use of various techniques, including
statistical analysis, machine learning, and data mining, to
extract valuable information from raw data.
 Introduction to Data Analytics
and Its Applications
 Data analytics plays a crucial role in business intelligence
by providing organizations with the necessary tools and
insights to optimize their operations, improve decision-
making, and gain a competitive edge in the market.
 Introduction to Data Analytics
and Its Applications
Example:
In Healthcare: Predictive analytics to identify potential health
risks and improve potential outcomes.
 Data Visualization Techniques
and Tools
 Data visualization is the graphical representation of data
and information to facilitate understanding and analysis.
 It helps in communicating insights more effectively,
identifying patterns and trends, and making data-driven
decisions.
 Data Visualization Techniques
and Tools
Key Data Visualization Techniques:
 1. Charts
 2. Graphs
 3. Maps
 4. Infographics
 Data Visualization Techniques
and Tools
Popular Data Visualization Tools:
 1. Tableau
 2. Power BI
 3. Python Libraries
 4. R Programming
 5. Others
 The Potential Impact of Data Analytics
and Business Intelligence
Informed Decision-Making: Data analytics guides decisions
with insights, reducing reliance on intuition.
Operational Efficiency: Identifies inefficiencies, streamlines
processes, and optimizes resources for cost savings.
 The Potential Impact of Data Analytics
and Business Intelligence
Competitive Advantage: Understanding trends and customer
behavior enables quick adaptation and staying ahead.
Innovation: Uncovers insights, fosters experimentation, and
drives the development of new products and services.
 The Potential Impact of Data Analytics
and Business Intelligence
Personalization: Tailors experiences, products, and services
to individual preferences, enhancing satisfaction and loyalty.
Risk Mitigation: Identifies and addresses risks, ensuring
compliance and safeguarding assets and reputation.
 The difference between Analytics,
Business Intelligence
Data analysis
 Data analysis is a process of inspecting, cleansing,
transforming, and modeling data with the goal of
discovering useful information, suggesting conclusions, and
supporting decision-making.
Data analysis – sales patterns in stores
 The difference between Analytics,
Business Intelligence
• Descriptive analytics, which provides an objective, fact-based description of
what has happened in the past, i.e. ‘A’ occurred.
• Diagnostic analytics, which not only focuses on what happened in the past but
aims to understand why, i.e. ‘A’ occurred because ‘B’.
• Predictive analytics, which uses past data to forecast trends, i.e. because ‘A’
occurred, we predict that ‘C’ will occur in the future.
• Prescriptive analytics, which aims to provide actionable steps towards a
chosen goal, i.e. To achieve goal X, we must take action Y.
Four different types of analytics and their increased value
 The difference between Analytics,
Business Intelligence
Business Intelligence
 Business Intelligence (BI) comprises of the strategies and
technologies used by enterprises for the data analysis of
business information. Business Intelligence uses both data
analysis and analytics techniques to consolidate and
summarize information that is specifically useful in an
enterprise context.
Structure of traditional business intelligence
 The difference between Analytics,
Business Intelligence
One key takeaway
 If you take nothing else away from this article, remember
this: business needs data analytics, but data analytics does not
need business.
Advantages and disadvantages of Business
Intelligence
 Some of the advantages of BI include:
• Data visibility
• Accurate reports
• Streamlined processes
 And disadvantages of BI include:
• Initial cost
• User resistance
• Data skills gap
 Statistical Analysis and Predictive
Modeling
Statistical Analysis in Data Analytics:
 Statistical analysis involves techniques for analyzing data to
uncover patterns, relationships, and trends, and to make
inferences or predictions based on the data.
 It encompasses descriptive statistics (e.g., mean, median,
standard deviation) and inferential statistics (e.g., hypothesis
testing, regression analysis).
 Statistical Analysis and Predictive
Modeling
Predictive Modeling:
 Predictive modeling is a subset of statistical analysis that
focuses on building models to predict future outcomes or
behaviors based on historical data.
 It utilizes machine learning algorithms and statistical
techniques to identify patterns and make predictions, enabling
proactive decision-making.
 Statistical Analysis and Predictive
Modeling
Common Statistical Methods and Modeling Techniques:
1. Regression Analysis
2. 2. Time Series Analysis
3. 3. Machine Learning Algorithms
4. 4. Bayesian Statistics
 Statistical Analysis and Predictive
Modeling
References for Statistical Analysis and Predictive
Modeling:
"An Introduction to Statistical Learning: with Applications in
R" by Gareth James, Daniela Witten, Trevor Hastie, and
Robert Tibshirani: Provides a comprehensive introduction to
statistical learning techniques with practical applications.
References for Statistical Analysis and Predictive
Modeling:
“Machine Learning for Business: Using Amazon SageMaker
and Jupyter” by Doug Hudgeon and Richard Nichol: Focuses
on applying machine learning algorithms to real-world
business problems using tools like Amazon SageMaker and
Jupyter, providing hands-on guidance.
References for Statistical Analysis and Predictive
Modeling:
“Python Data Science Handbook” by Jake VanderPlas:
Covers various machine learning and statistical modeling
techniques using Python, with practical examples and code
snippets.
References for Statistical Analysis and Predictive
Modeling:
“Data Science for Business” by Foster Provost and Tom
Fawcett: Explores the application of data science techniques,
including statistical analysis and predictive modeling, in
solving real-world business problems, with a focus on
business understanding and decision-making.
 Statistical Analysis and Predictive
Modeling
References for Statistical Analysis and Predictive
Modeling:
“Data Mining: Concepts and Techniques” by Jiawei Han,
Micheline Kamber, and Jian Pei: Offers comprehensive
coverage of data mining concepts and techniques, including
statistical methods and predictive modeling, suitable for both
students and practitioners.
References for Statistical Analysis and Predictive
Modeling:
“Data Mining: Concepts and Techniques” by Jiawei Han,
Micheline Kamber, and Jian Pei: Offers comprehensive
coverage of data mining concepts and techniques, including
statistical methods and predictive modeling, suitable for both
students and practitioners.
 Conclusion
 Although we’ve focused on what differentiates them, in reality,
you’ll find that the distinction is not always clear-cut—both are
evolving fields. Many data analysts have a fascination for how
businesses operate and are carving themselves a niche in this area.
Likewise, many business leaders now appreciate how data analytics
can help shape their long-term operational strategies.
 Conclusion
• Business intelligence describes the strategies, technologies, and tools that companies use
to obtain business information. It also describes the information itself.
• Data analytics is the technical process through which we obtain actionable insights from
raw data. It is one tool within BI.
• Business intelligence takes a ‘big picture’ approach, utilizing existing insights to explore
what has happened in the past to inform future decision-making. It primarily relies on
structured data that is digestible for non-technical users.
• Data analytics takes a narrower focus, using data to solve specific problems. It’s
commonly used to predict future trends and usually begins with unstructured data that
needs careful parsing and cleaning before it can be stored and analyzed.
• The lines between business intelligence and data analytics are constantly shifting and
blurring. This goes a long way to explaining why the terms are so often used
interchangeably.
 Conclusion
 Data analytics and business intelligence are not just tools; they are
catalysts for organizational growth, innovation, and resilience. By
embracing data-driven decision-making and harnessing the power of
data analytics, organizations can unlock new insights, drive
efficiency, foster innovation, and mitigate risks, ultimately achieving
sustainable success in today’s dynamic business landscape.