Research Methodology

1
Introduction

Research is a careful and detailed study into a specific problem,

concern, or issue.

It is important for academic growth and solving real-life problems.

Research helps us learn new things and contribute to the

advancement and improvement of the society

2
Meaning of Research
• Research is a planned and organized way to find
new information.

• It aims to discover facts or better understand

known facts.

• Using clear methods ensures the research is fair

and repeatable.

• Research focuses on answering specific questions

or solving problems.
3
Objectives of Research

Descriptive research aims to

Exploratory research aims to find describe characteristics of
new ideas or insights. Example: something.
Exploring customer needs.
Example: Describing user habits.

Diagnostic research identifies the Hypothesis-testing research

causes of a problem. checks if an idea is true.
Example: Finding reasons for a Example: Testing if a new drug
drop in sales. works.

4
Motivation in Research
• People do research to earn degrees or publish papers.

• To solve practical problems in the real world.

• Curiosity drives them to explore and understand new things.

• Researchers seek respect and acknowledgment in their field.

5
Types of Research

• Descriptive research describes features or functions.

Example: Surveying customer satisfaction.

• Analytical research looks for patterns in data.

Example: Analyzing voting behavior.

• Applied research solves specific practical problems.

Example: Developing a new software tool.

• Fundamental research explores basic principles.

Example: Studying the behavior of light.
6
Research Approaches
• Qualitative research provides in-depth
understanding through interviews.
Example: Studying patient stories.

• Quantitative research uses statistics to analyze

data.
Example: Measuring test scores.

• Mixed-methods research combines both

qualitative and quantitative approaches.
Example: Combining surveys and interviews.

7
Significance of Research

Research informs government It helps in planning and

policies. improving operations.
Example: Studies on climate Example: Optimizing supply
change. chains.

Businesses use research for

Research contributes to social
strategic decisions.
improvements.
Example: Market research for
Example: Public health studies.
product development.

8
 Research methods are specific
techniques like surveys or
experiments.

Research
Methods Methodology is the overall plan
and reasoning behind the
versus research.

Methodology
Methods are the tools;
methodology is the strategy
guiding their use.
9
Research and Scientific
Method
• The scientific method includes steps like
observation, hypothesis, experiment, and
conclusion.

• It ensures results are unbiased and accurate.

• A systematic process makes research repeatable

and reliable.

10
Importance of Knowing How Research is Done

• Knowing how research is done ensures it is reliable and credible.

• It helps others trust the results.

• Understanding the process allows for better evaluation and improvement of past

work.

• It promotes the development of new ideas and theories.

11
Research Process
Identify the research problem: To define what we need to study.

Conduct a literature review: To check existing work and see what is already known.

Formulate a hypothesis: To develop a testable prediction.

Design the research: Planning on how to conduct the study.

Collect data: Gathering information using various methods.

Analyze data: Processing and understanding the data, to draw conclusions.

Interpret and write the report: To explain what the findings mean.

12
Criteria of Good Research

1 2 3 4 5
To have a clear To describe every To follow ethical To use proper To ensure
and specific step in detail. guidelines. techniques to conclusions are
purpose. analyze data. supported by the
data.

13
Problems Encountered by Researchers in India

Advanced research
Funding is often Administrative delays
tools and facilities are
limited. can hinder progress.
lacking.

Researchers may not be Collaboration between

well-trained in modern academia and industry
methods. is limited.

14
Conclusion
• Knowing how to properly conduct research is essential for producing reliable and
credible results. It helps ensure that findings are valid and can be trusted by others.

• The field of research is always evolving. Researchers need to keep learning and
adapting to new methodologies and advancements.

• Keeping up with the latest research methods and techniques that allows researchers
to improve their work.

15
THANK
YOU

16