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Entrep Lopez

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ALDRIN DAPLIN
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17 views12 pages

Entrep Lopez

Uploaded by

ALDRIN DAPLIN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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LS 4

ENTREPRENEURSHIP
DEMONSTRATED BY: MARIA RUBIE C. LOPEZ
OBJECTIVES
The learners will be able to:
1. Identify the unique selling proposition and value proposition that differentiate
one’s product/service from existing products/services;
2. Analyze the unique selling proposition and value proposition;
3. Determine the target market, customer requirement and market size;
4. Complete the table that specifies the unique selling proposition and value
proposition, advertisement, market segmentation, target market and market
size of different companies.
REVIEW

Who can give the processes in


creating new venture?
TRUE OR FALSE
1. Value refers to what the product does for customers that they’re prepared to
pay. TRU
E Concept that was first proposed as a theory to understand the
2. The Marketing
pattern in successful advertising was called Unique Selling Proposition.
TRU
3. In creating value proposition, entrepreneurs will consider the four (4) basic
E
elements. TRU
E
4. Unique selling proposition is specific, often citing numbers or percentages.
FALS
5. Effective selling using advertising and marketing is part of value proposition.
E
KNOW ME!
EXAMPLE: LANGHAP SARAP – UNIQUE SELLING PROPOSITION

1.SAFEGUARD UNIQUE SELLING


2.LOVE KO ‘TO VALUE PROPOSITION
PROPOSITION
3.SUPERMARKET UNIQUE SELLING
VALUE PROPOSITION
PROPOSITION
4.SURF
5.BUKAS KAHIT ANONG ORAS
UNIQUE SELLING
DEFINITIONS
Value Proposition
Value Proposition is what you are offering to customers for what
they are paying.

It is a business or marketing statement that summarizes

why a consumer should buy a company's product or use its service. This
statement is often used to convince a customer to purchase a particular
product or service to add

a form of value to their lives.


In creating Value Proposition, entrepreneurs will
consider the basic elements:
1. Target Customer
2. Needs/opportunity
3. Name of the product
4. Name of the enterprise/company
DEFINITIONS
Unique Selling Proposition
Unique Selling Proposition is why customers should buy from you
instead of someone else. It's more about creating that emotional connection
with your customers.

You will address the wants and desires of your customers.

As entrepreneur, you think of marketing concept that persuade your target


customers. The following questions you may ask in doing this

What the customers want?

What brand does well? What your competitor does well?


Some tips for the entrepreneur on how to create an
effective unique selling proposition to the target
customers:
 Identify and rank the uniqueness of the product or
services character
 Very Specific
 Keep it short and simple (KISS)
ORAL RECITATION

How would you differentiate Value


Proposition and Unique Selling
proposition?
GROUP ACTIVITY

1. What product do you want to sell?

2. How will you apply the concept of value proposition and


unique selling proposition?

3. What is the best tagline of your chosen product?

4. Who is your target market?


MASTERY

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