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Google's Big Data Analytics - Supriya Dusad

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130 views12 pages

Google's Big Data Analytics - Supriya Dusad

Uploaded by

houseofdivinitynoida
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Google's Big

Data Analytics
Student Name:
Student’s ID:
Due Date:
Module:
Table of contents
Introduction
1. BigQuery, TensorFlow, and integrated services are the components
of Google’s big data analytics (Berisha et al., 2022).
2. Search, recommendations from YouTube, maps, and the ads
sections.
3. They need to develop new and enhance ongoing algorithms to
provide better and much-enhanced user experiences.
4. The study of user behavior and increases in efficiency for
individual advertisements.
Infrastructure and
Technologies
1. Since cloud computing is its major offering, Google Cloud Platform
delivers it (Sandhu, 2021).
2. BigQuery is a serverless GCP large data repository for enormous
queries.
3. Google uses open-source TensorFlow for machine learning.
4. GCP data processing and preparation solutions include Cloud
Dataflow, Dataproc, and Dataprep.
GCP
Overview
1. The scalable serverless computing for large data analytics from the GCP (Wijaya, 2022).
2. Such as Cloud Bigtable and Secure Cloud Storage.
3. Ingesting, loading, and processing of data using BigQuery, Cloud Dataflow and Cloud
Dataproc.
4. Apache Spark and Hadoop integration as well as integration of Apache Spark with
Apache Kafka.
Big Query
1. Getting a fast time response for petabytes-scale SQL queries (Ali et al., 2021).
2. With use of serverless approach and automation we can have a cost-effective
architecture.
3. Simple communication with Google machine learning using AI Platform and
TensorFlow.
4. Various types of data, along with the combination of security and governance.
Tensor Flow
1. An open source machine learning
library for inventions and
collaborations (Caveness et al.,
2020).
2. General for large dataset, the
training and using of machine
learning models.
3. Industry-wide ML applications.
4. Cutting-edge GCP big data
analytics ecosystem interaction.
Applications in Google's
Products and Services
1. This paper will focus on customer and
content examination pertaining to SEO
optimization and advertising
(Tamiminia et al., 2020).
2. Algorithms and historical records in
YouTube recommendations and content.
3. Linked and open traffic- and location-
aware Google Maps.
4. On the area of preference and behavior-
based Android customization.
Case study
Extending the capabilities of search algorithms and
customisation of the search results (Amani et al.,
2020).

Displaying relevant ads to increase the


performance.

Providing the viewers of YouTube unique videos of


their interest.

Educating the writers and preparing the optimal


content ideas
Conclusion

1. In Addition, there is the continuous


analysis of the data and its
enhancement and customization.
2. BigQuery serverless and real time
analytics.
3. TensorFlow improves machine
learning as it is both, diagnol-scalable
and open source.
4. Innovation and technology.
References
• Berisha, B., Mëziu, E., & Shabani, I. (2022). Big data analytics in Cloud computing: an
overview. Journal of Cloud Computing, 11(1), 24. https://
link.springer.com/article/10.1186/s13677-022-00301-w
• Sandhu, A. K. (2021). Big data with cloud computing: Discussions and challenges. Big Data Mining and
Analytics, 5(1), 32-40. https://ieeexplore.ieee.org/abstract/document/9663258/
• Wijaya, A. (2022). Data Engineering with Google Cloud Platform: A practical guide to operationalizing
scalable data analytics systems on GCP. Packt Publishing Ltd.
https://books.google.com/books?hl=en&lr=&
id=AH9gEAAAQBAJ&oi=fnd&pg=PP1&dq=Google%27s+Big+Data+Analytics+GCP+OVERVIEW&
ots=VtjnCnWGqJ&sig=5wn12lFKbMO5R275tJKdqg7vA68
• Ali, M. H., Hosain, M. S., & Hossain, M. A. (2021). Big Data analysis using BigQuery on cloud
computing platform. Australian JofEng Inno Tech, 3(1), 1-9. https://
universepg.com/public/storage/journal-pdf/Big%20data%20analysis%20using%20bigquery%20on%20c
loud%20computing%20platform.pdf
• Caveness, E., GC, P. S., Peng, Z., Polyzotis, N., Roy, S., & Zinkevich, M. (2020,
June). Tensorflow data validation: Data analysis and validation in continuous ml
pipelines. In Proceedings of the 2020 ACM SIGMOD International Conference on
Management of Data (pp. 2793-2796).
https://dl.acm.org/doi/abs/10.1145/3318464.3384707
• Tamiminia, H., Salehi, B., Mahdianpari, M., Quackenbush, L., Adeli, S., & Brisco, B.
(2020). Google Earth Engine for geo-big data applications: A meta-analysis and
systematic review. ISPRS journal of photogrammetry and remote sensing, 164, 152-
170. https://www.sciencedirect.com/science/article/pii/S0924271620300927
• Amani, M., Ghorbanian, A., Ahmadi, S. A., Kakooei, M., Moghimi, A., Mirmazloumi,
S. M., ... & Brisco, B. (2020). Google earth engine cloud computing platform for
remote sensing big data applications: A comprehensive review. IEEE Journal of
Selected Topics in Applied Earth Observations and Remote Sensing, 13, 5326-5350.
https://ieeexplore.ieee.org/abstract/document/9184118/

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