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Consumer Behavior - PPTX by Sahil Ahir

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Ganesh Narwade
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12 views10 pages

Consumer Behavior - PPTX by Sahil Ahir

Uploaded by

Ganesh Narwade
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CONSUMER

BEHAVIOR...

BY:- Sahil Ahir..


Introduction...

Welcome to our comprehensive


presentation on understanding
consumer behavior.
In today's session, we'll delve into
the intricate world of consumer
decision-making processes and
explore the myriad factors that
influence them.
2
Defining Consumer Behavior

Consumer behavior refers to the study of how


individuals, groups, or organizations select,
purchase, use, and dispose of goods, services,
ideas, or experiences to satisfy their needs and
wants.
It encompasses a wide range of behaviors, from
the simple act of purchasing groceries to making
complex investment decisions.

3
Factors Influencing Consumer Behavior

Personal Factors: Age, gender, income,


education, lifestyle, personality traits.
Psychological Factors: Motivation,
perception, learning, beliefs, attitudes.
Social Factors: Family, culture, social
class, reference groups, opinion leaders.

4
The Consumer Decision-Making Process
Consumers typically undergo a five-
stage decision-making process:
Need Recognition: Identifying a problem
or need.
Information Search: Gathering information
about available options.
Evaluation of Alternatives: Comparing
different products or brands.
Purchase Decision: Making the final
decision to buy.
Post-Purchase Evaluation: Assessing
satisfaction after the purchase.

5
Types of Buying Behavior
YOUR TITLE HERE

Consumers exhibit different types of


buying behavior based on their
involvement and the level of decision-
making effort:

1
Routine Buying Behavior: Low
involvement, habitual purchases.

2
Impulse Buying: Spontaneous purchases
without much thought.

3
Complex Buying Behavior: High
involvement, extensive research,
significant investment.

6
The Role of Marketing in Influencing
Consumer Behavior.
Marketing strategies play a crucial role in shaping
consumer behavior:

Advertising: Creating Branding: Establishing


awareness and influencing emotional connections and
perceptions. loyalty.

Product Placement: Ensuring Pricing Strategies: Impacting


visibility and accessibility. perceived value and purchase
decisions.

7
Understanding Consumer Needs and
Wants
Successful businesses understand
and anticipate consumer needs by:
Conducting market research to
gather insights.

Customizing products or
services to match consumer
preferences.

Continuously adapting and


innovating to meet evolving
needs.

8
Conclusion...

Understanding consumer behavior is


fundamental for businesses seeking to thrive in
competitive markets.
By comprehending the factors influencing
consumer decisions and aligning marketing
strategies accordingly, companies can enhance
customer satisfaction and loyalty.

9
THANK YOU...

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