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Marketing

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5 views31 pages

Marketing

Uploaded by

mohamedamr9712
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction

We are the team of the Selector


Electrical Appliances Foundation.
Selector was established in 2016,
and we provide our services to the
public, represented in selling
household appliances of various
types. We provide the service by
request through the website, or by
phone call
Porter's Five Forces

Bargaining
power of
supplier

Bargaining power Competitive Threat of new


of buyers Rivals entrant

Threat of
substitute
products
Bargaining power of suppliers

Some supplier
concentration,
raw materials and
particularly for Suppliers
components
specialized
components
Bargaining power of buyers

Consumers costs

Growing price
Threat of substitute products

different home appliance categories

Availability

smart home technologies


Threat of new entrants

CAPITAL INVESTMENT CUSTOMER LOYALTY GROWING CONSUMER GOVERNMENT POLICIES


DEMAND
03

SWOT Analysis
Cost-effective operations
01 (through a predominant focus on online sales.)

Customer Service
02
(Prompt and efficient customer service response times)

Strengths
Fast Shipping
03 Expedited shipping within 1 day in Cairo and 5 days in
other governorates

Installment Plans
Diverse installment options in collaboration with bank
04
(Masr , du Cairo, NBE ,..)and value .
Offline Stores
01 Limited presence with only one small physical store.

Imported Components
02
Heavy reliance on imported components and raw
materials
Weakness
Power Supply
03 Challenges related to inconsistent power supply and
infrastructure in certain regions

Tariffs
Impact of high import duties and tariffs on foreign-
04
made appliances
High Demand
01 Rising demand for energy-efficient and smart home
appliances

Opportunites Expand Export


02
Potential for expanding exports to neighboring
countries in the Middle East and Africa

03 E_Commerce
Growth prospects through the enhancement of e-
commerce platforms and online sales channels
Competitors
01 - Intense competition from established international
brands such as Btech, Amazon, and Noon

Imported Components
02
Heavy reliance on imported components and raw
materials
Threats
Inflation _ Interest Rates
03
Vulnerability to fluctuations in raw material
prices and exchange rates

Regulations
Risks associated with potential changes in government
04
policies and regulations
04
Quantitative
Analysis
05

SMART
Expanding Retail Footprint and Boosting Home Appliance Sales

Open New Branch by Q2 2024

★ Specific: Open a new retail location to expand the company's physical presence

★ Measurable: Successful launch and operation of the new branch by June 30, 2024

★ Achievable: The company has the resources and expertise to open a new location

★ Relevant: Expanding the retail footprint will support the overall business growth strategy

★ Time-bound: Complete the new branch opening by the end of Q2 2024


Increase Home Appliance Sales by 20% in 2024

★ Specific: Grow the sales of refrigerators and heaters by 20% compared to the previous year

★ Measurable: Track monthly and quarterly sales figures for these product categories

★ Achievable: The company has competitive products and established distribution channels

★ Relevant: Home appliances are a core part of the company's product portfolio

★ Time-bound: Achieve the 20% sales increase by December 31, 2024


MARKETING STRATEGIES
STP
“SEGMENTATION TARGETING POSITION”
Segmentation
● Main segmentation factors used

1. Age 4. Family size


2. Social class 5. Region
3. Gender 6. Benefit expectation
7. Life style
Targeting
● The main targeted segments & why

1. Age 25-64 For all items & all quarters

A B C for some categories ( Dishwashers )


2. Social class
A to E for another categories (Gas cookers)

3. Gender Mainly Men at Heaters


All for the rest
Targeting
● The main targeted segments & why

4. Family size All or 2 & above , 3 & above

All Egypt or Urban


5. Region

6. Benefit Energy saving


expectation
Frequent travellers for smart appliances
7. Life style
Targeting
● Quarters vs appliances vs segments
Targeting
● Sample from targeting table
Positioning

● Lowest price for the selected items versus other competitors


Positioning

Communication message

● Summer offers , feast offers , Back to school offers

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