MICE INDUSTRY

• (Meetings, Incentives, Conferences, and Exhibitions)

 HOW MICE STARTED?
• Ancient and Medieval Origins
1.Early Gatherings: The concept of meetings
and gatherings is as old as civilization itself.
Ancient cultures, such as the Greeks and
Romans, held large assemblies for
political, social, and religious purposes.
2.Trade Fairs: In medieval Europe, trade fairs
became significant events. These fairs allowed
merchants from different regions to meet,
trade goods, and share information, laying
• 19th Century: The Birth of Modern
Conventions
1. Industrial Revolution: The 19th
century saw the rise of industrialization,
which spurred the need for specialized
gatherings. The Great Exhibition of
1851 in London, also known as the
Crystal Palace Exhibition, is a notable
example. It showcased industrial
advancements and attracted
international participants.
2. Professional Associations: During
this period, various professional and
scientific associations began to organize
regular meetings and conventions. For
instance, the American Medical
Association held its first annual
Early 20th Century: Formalization and Growth

Institutionalization: The early 20th century saw the

formalization of the MICE industry. Organizations like the
International Association of Congress Centres (AIPC) were
established to support the growing need for professional
meeting spaces.

Emergence of Convention Centers: Cities began to

construct large convention centers to accommodate the
increasing demand for meeting and exhibition spaces.
 21st Century: Technological Integration and
Challenges

Impact of COVID-19:
Digital The COVID-19 pandemic
Transformation: The Sustainability: in 2020 had a profound
advent of digital Increasing awareness of impact on the MICE
technology and the environmental issues industry, leading to
internet revolutionized has led the industry to widespread
the MICE industry. adopt more sustainable cancellations and a
Virtual and hybrid practices. Green rapid shift to virtual
events became meetings and eco- events. This period
possible, allowing for friendly venues have accelerated the
greater flexibility and become a priority. adoption of digital tools
reach. and virtual event
platforms.
HISTORICAL
DEVELOPME
NT OF MICE
IN THE
PHILIPPINES
 • The MICE industry in the Philippines
began to take shape in the mid-20th
century, with Manila hosting various local
and regional meetings and conferences.
• The establishment of the Philippine
Early International Convention Center (PICC) in
Beginnin 1976 was a significant milestone. The
PICC was the first convention center in
gs: Asia and hosted the International
Monetary Fund-World Bank annual
meeting in 1976, putting the Philippines
on the global map for international
conventions.
Growth in the Late 20th
Century:
During the 1980s and 1990s, the
Philippines continued to develop its
infrastructure to support the MICE
industry. Hotels and convention
centers were built in key cities such
as Manila, Cebu, and Davao.

The formation of the Department of

Tourism (DOT) and the Philippine
Convention and Visitors Corporation
(PCVC) provided institutional support
and promotion for the industry.
21st Century Expansion
Enhanced Infrastructure
1.The turn of the century saw a significant
expansion in the country’s MICE infrastructure.
The development of the SMX Convention Center in
2007, the largest private venue for events,
exhibitions, and conventions, was a notable
addition.
2.The rise of integrated resorts like Resorts World
Manila and Okada Manila also provided world-
class venues for conferences and exhibitions.
KEY MICE DESTINATION IN THE
PHILIPPINES

MANIL
CEBU DAVAO
A
• The SMX Convention Center
Manila stands as the largest
and most versatile MICE
venue in the Philippines,
offering extensive facilities
and state-of-the-art amenities
to accommodate a wide range
of events. Its strategic
location, accessibility, and
comprehensive services make
it the premier choice for large-
scale international and local
MICE activities in the country.
 TRIVIA
The  the SMX Convention
Center
Evolution  has 4 exhibition halls,
of the  5 function rooms, and
MICE  14 meeting rooms,
Industry:  with 21,000 m2 of
leasable space suitable
for many events
 function rooms have a
total floor area of 7,100
m2
 Capacity is 12,000 pax
 opened on Nov. 5, 2007
 Owner: SM GROUP
 • Located in Pasay City, Metro Manila,
NOTABLE the PICC is a historic and iconic venue
MICE VENUE with a total floor area of 70,000 square
IN THE meters. It has hosted numerous
international conferences and events,
PHILIPPINES including the 1976 IMF-World Bank
Meeting.
World Trade 1. Also situated in Pasay City, the
WTCMM is another major venue
Center Metro with a total exhibit area of
Manila (WTCMM): 11,300 square meters. It is
known for hosting large trade
shows, exhibitions, and corporate
events.
 Iloilo Convention
Center (ICC):

Located in Iloilo City,

the ICC is a modern
convention center with
a floor area of 11,832
square meters. It has
become a key venue
for regional and
international events in
the Visayas region.
1.Cebu International
Convention Center
(CICC):
1.Located in Cebu
City, the CICC
provides a
significant venue
for events in the
Visayas. It has
hosted various
international and
local conferences,
trade shows, and
exhibitions.
  Meetings are
Meetings, conferences,
Incentives, workshops, seminars,
or other events
Convention designed to bring
s, and people together in
Exhibitions order to exchange
information.
Incentives  Forms of Meetings
, 1. Clinic – a workshop
Conventio where attendees
ns, and learn by doing;
involves small group
Exhibition who interact with
s each other
individually.
2. Forum – an assembly
for a discussion of the
group’s common
concerns, featuring a
panel of experts who
take opposite sides of
an issue.
Incentives  Forms of Meetings
, 3. Seminar – a
Conventio gathering of
ns, and professionals who
Exhibition work together under
the guidance of a
s discussion leader
4. Symposium – a
meeting where a
subject is discussed
by experts and a
consensus of the
group is gathered.
Incentives  Forms of Meetings
, 5. Workshop – a small
Conventio group led by a trainer
ns, and concentrating on skill
enhancement.
Exhibition
6. Conference – a formal
s meeting of
professionals for
exchange of opinions
and information.
7. Convention – a large
meeting of people
assembled for a
common purpose.
Incentives  Forms of Meetings
, 8. Colloquium – an
Conventio informal discussion
ns, and on group-selected
Exhibition topics.
s 9. Panel – consists of
two or more
speakers stating
their viewpoints.
10.Lecture – a meeting
in which an expert
speaker addresses
an audience
TYPE OF MEETING SET UP

Theatre Style

Classroom Setups

Board Room
Incentives  Incentives are
, rewards for
achievement used by
Conventio corporations to
ns, and motivate employee to
Exhibition higher sales efforts.
 It may be in the form
s of goods or trips to
glamorous and exotic
places
 Incentive managers
devise programs
which involve
employee competition
and gives rewards to
the highest achiever
CONVENTION
A convention is a large gathering or assembly of
individuals who share a common interest, profession,
or activity. These events are organized to discuss
topics of mutual concern, share knowledge, network,
and conduct business.

Conventions typically feature a series of sessions,

panels, or workshops where experts present on
various topics related to the convention’s theme.
These can include keynote speeches, lectures,
discussions, and interactive workshops
EXHIBITIONS AND EXPOSITIONS
An exposition, often abbreviated as expo, is a large-scale public
event that focuses on a particular theme, industry, or subject
matter. Expositions are designed to educate and inform the
public, as well as to promote the latest advancements and
innovations within the featured theme.

An exhibition is an event where goods, services, or works of art

are displayed to the public, industry professionals, or both.
Exhibitions can be standalone events or part of a larger
conference or trade show.
THANK YOU FOR LISTENING.