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Analysis On Performance of URLs in Social Platforms

how we can do the performance of the URLs in the social media to increase the product visibility

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kowshik.hr
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22 views7 pages

Analysis On Performance of URLs in Social Platforms

how we can do the performance of the URLs in the social media to increase the product visibility

Uploaded by

kowshik.hr
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Analysis on

Performance of URLs
in Social Platforms
-AMARNATH M
Datasets
given
 URLs
 City
 Devices
 Environment
 Position
 Size
 Impressions
 Completed View
 Installs
 Purchases
Solutions of Problem Statement

Metric Desktop Bangalore App Interstitial

Impressions 63466 38859 156042 105075

Views 8245 3451 24103 21277

VTR 51.03% 42.42% 37.41% 28.42%

CPV 0.653 0.646 0.656 0.653

CPI 25 26 34 368

CPA 407 426 628 19500


Top Performing variables in different variables

Top Performing Cities


400

350 342
Top Performing URLs
AajTak - Android
162
300 (in.AajTak.headlines)

250 andhrajyothy.com 342


200
162 162
143 thanthitv.com 162
150

100 talescart.com 143


50
0 50 100 150 200 250 300 350 400
0
Assagao Chennai Guntur,Andhra Pune
Pradesh,India

Top 3 Performance in terms of Size - Large


Projection of further investment

City Spend Projected Installs Projected Purchases


Guntur Andra Pradesh 10000 600 4
Chennai 10000 450 30
Assagao 10000 300 10
Hydrabad 10000 850 45
Coimbatore 8000 250 8
Kolkata 8000 280 25
Delhi 10000 80 4
Indore 5000 150 6
Lucknow 5941 180 6

Total Numbers 76941 3140 138


Analysis and Insights
 I have taken installation as a performance metrics
since no purchase were made in large number of
URLs
 To increase the conversion rate we can remarket
(email marketing) to installed customers with their
data
 Various measures to increase the visitation such as

1. Heat maps
2. A/B testing
3. App Store Optimization
4. Search Engine Optimization
Thank You

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