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KPI Guidelines

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15 views10 pages

KPI Guidelines

Uploaded by

patilabhi8882
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Project Preparation

Domain Types for Data Analysis


Projects
 Financial Services  Financial Services
 E-Commerce  Banking
 Sales  Insurance

 Marketing
 Manufacturing
 Pharmaceuticals
 HR
 Aviation
 Transportation and logistics
Data Search for Projects

 Kaggle
 Google Dataset
 Github
 Data.gov
 Data.world
 BuzzFeed News
 FiveThirtyEight
 https://towardsdatascience.com/useful-sites-for-finding-datasets-for-data
-analysis-tasks-1edb8f26c34d
KPI

 A Key Performance Indicator is a measurable value that


demonstrates how effectively a company is achieving key
business objectives.
 Organizations use KPIs at multiple levels to evaluate their
success at reaching targets.
 High-level KPIs may focus on the overall performance of the
business, while low-level KPIs may focus on processes in
departments such as sales, marketing, HR, support and others.
KPIs - Sales
1. Monthly sales growth 20. Average purchase value

2. Monthly sales/new customers 21. Average order value

3. Monthly new leads/prospects 22. Sales per representative

4. Number of qualified leads 23. Sales by lead source

5. Resources spent on one non-paying client 24. Inbound calls handled per representative

6. Resources spent on one paying client 25. Outbound calls handled per representative

7. Customer lifetime value/customer profitability 26. Average annual sales volume per customer

8. Lead-to-sale conversion rate 27. Average monthly sales volume per customer

9. Cost per lead by each channel 28. Relative market share

10. Cost of a new client by each channel 29. Product/service usage every day

11. Hourly, daily, weekly, monthly, quarterly, and annual sales 30. Value of returned goods and warranties

12. Average conversion time 31. Asset turnover ratio (sales to assets)

13. Lead-to-close rate: all channels 32. Percentage of total sales from existing customers

14. Customer turnover rate 33. Sales reps per $100k in revenue

15. Number of monthly sales demos 34. Monthly sales quota attainment

16. Customer engagement level 35. Sales quota attainment by the sales representative

17. Number of abandoned shopping carts 36. Number of client accounts per account manager

18. Shopping cart abandonment rate 37. Days sales outstanding

19. Number of monthly quotes/orders


KPIs - Financial
38. Net profit margin 55. Vendor expenses
39. Operating cash flow (OCF) 56. Payment error rate
40. Current ratio 57. Internal audit cycle time
41. Quick ratio / Acid test 58. Finance error report
42. Net profit margin 59. Debt to equity ratio
43. Working capital 60. Return on equity
44. Current accounts receivable 61. Cost of managing business
45. Current accounts payable 62. Resource utilization
46. Accounts payable turnover 63. Total cost of the finance function
47. Accounts receivable turnover
48. Accounts payable process cost
49. Accounts receivable turnover
50. Budget variance
51. Budget creation cycle time
52. Line items in the budget
53. Number of budget iterations
54. Payroll headcount ratio
KPIs - Project Management
64. Planned value (PV) 78. Number of budget iterations
65. Actual cost (AC) 79. Percentage of tasks completed
66. Earned value (EV) 80. Project resource utilization
67. Cost variance (CV) (planned budget vs. actual 81. Cost of managing processes
budget)
82. Return on investment (ROI)
68. Schedule variance (SV)
69. Schedule performance index (SPI)
70. Cost performance index (CPI)
71. Planned hours of work vs. actual situation
72. Overdue project tasks / crossed deadlines
73. % of overdue project tasks
74. Missed milestones
75. Percentage of projects completed on time
76. Percentage of cancelled projects
77. Percentage of projects on budget
KPIs - Marketing
83. Monthly new leads/prospects 99. Average time on page
84. Qualified leads per month 100. Click-through rate on web pages
85. Marketing qualified leads (MQL) 101. Pages per visit
86. Sales-accepted leads (SAL) 102. Conversion rate for call-to-action content
87. Sales qualified leads (SQL) 103. Inbound links to website
88. Cost per lead generated 104. Traffic from organic search
89. Net promoter score 105. New leads from organic search
90. Cost per conversion 106. New leads from organic search
91. Cost per conversion by channel 107. Number of unique keywords that drive traffic
92. Average time of conversion 108. Keywords in top 10 SERP
93. Retention rate 109. Rank increase of target keywords
94. Attrition rate 110. Conversion rate per keyword
95. Monthly website traffic
96. Traffic from organic search
97. Returning vs. new visitors
98. Visits per channel
KPIs - Marketing
111. Page authority 127. Number of monthly blog visits
112. Google PageRank 128. Blog articles published this month
113. Volume of traffic from video content 129. E-books published this month
114. Leads & conversions from paid advertising 130. Infographics published this month
115. Number of monthly PPC campaigns 131. ROI per content type
116. Cost per acquisition (CPA) & cost per conversion 132. Web traffic from PR campaigns
(CPC)
133. Number of clippings
117. Click-through rate on PPC advertising
134. Calls from PR campaigns
118. Traffic from social media
135. Media impressions from PR campaigns
119. Number of leads from social media
136. PR ROI
120. Number of conversions from social media
121. Conversion rate for social media leads
122. Managed audience size
123. Engagement rate
124. Social media mentions
125. Social media ROI
126. Content quality on blog
Dashboards & Charts

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