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Phygital Convergence

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hrithikanair2003
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67 views16 pages

Phygital Convergence

Uploaded by

hrithikanair2003
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PHYGITAL CONVERGENCE

BY: HRITHIKA
WHAT IS PHYGITAL CONVERGENCE
• Phygital convergence is a comparatively new term, that merges “physical” and
“digital”. It summarizes the developing overlap and accumulation of digital
innovations in our physical environments and experiences. This combination is
determined by a crowd of technologies, involving augmented reality (AR), virtual
reality (VR), the Internet of Things (IoT), artificial intelligence (AI), and more.

• The digital and physical worlds are merging in today’s rapidly evolving innovation
environment, giving rise to a new idea called as Phygital Convergence. Its
convincing mix of the actual and the virtual is more than a word; it’s a pattern of
relocation that’s reshaping enterprises, reconsidering user experiences, and
reviewing how we cooperate with our environments.
WHAT IS THE SIGNIFICANCE OF PHYGITAL
CONVERGENCE?

• Phygital Convergence indicates a shift in our connection with innovation,


spanning the formerly distinct divide between the physical and digital
worlds. It essentially lies in the capability to generate a cooperative fusion
of physical and digital elements, elevating our experiences and
interactions. As our lives become maximally closely tied with innovation,
Phygital Convergence becomes a key allow of a more enveloping and
interconnected world.
WHAT ARE THE CHARACTERISTICS OF
PHYGITAL CONVERGENCE?
Seamless Integration

Improved Interactivity

Data Integrations

Omnichannel Experiences

Retail and Marketing


WHAT ARE EXAMPLES OF PHYGITAL
CONVERGENCE?
• Smart Retail Stores: Retail issues deploying Phygital Convergence may
characteristics of interactive kiosks, smart mirrors, or digital displays that
improve the shopping experience by offering extra product information,
advice, or virtual try-ons.

• Augmented Reality in Marketing: Marketing campaigns may employ


augmented reality to bridge the slot between physical ads or products and
digital content. For example, scanning a physical product with a mobile tool
could trigger collaborative digital content.
BENEFITS OF PHYGITAL CONVERGENCE

1. Enhanced Consumer Experience


• Phygital convergence enhances the consumer
experience by combining the visible and intangible,
resulting in a mesmeric, interactive, and personal
engagement with products, services, and
information.
BENEFITS OF PHYGITAL CONVERGENCE

2. Improved User Engagement


• Physical stores generate opportunities for companies to merge
with users on a private level. In-store experiences enable users
to engage with products and receive customized access from
gain staff, and facilities from instant contentment. The ability to
examine, touch, and feel things can instil confidence and trust in
users, resulting in higher conversion costs and increased
customer loyalty.
BENEFITS OF PHYGITAL CONVERGENCE

3. Tangible Label Experience


• Brick-and-mortar provides a tangible indication of brand recognition.
Companies may create a unique ambience that places users in their
label story by using intelligent department design, digital distribution,
and sensory aspects. This immersive event allows users to devise
emotional connections with the brand, forwarding brand loyalty and
support. It’s worth noting that a brick-and-mortar department on a main
shopping street gives a label essential legality that can spill over into e-
commerce sales.
BENEFITS OF PHYGITAL CONVERGENCE

• 4. Advertising Product Quality


• Some particular products are best showcased and validated in
person. It is especially accurate for expensive items, like handbags,
watches, and designer clothing. Although some dealers are
investing in augmented reality, physical departments remain a
great environment for users to see the quality, craftsmanship, and
functioning of products firsthand. These capabilities to showcase
the estimate and intricacies of products can guide buying decisions.
BENEFITS OF PHYGITAL CONVERGENCE

5. Operational Effectively
• Businesses may approve data evaluations from
digital areas to streamline operations in the physical
space, resulting in increased efficiency and
effectiveness in company processes and decision-
making.
BENEFITS OF PHYGITAL CONVERGENCE

6. Technologies And Latest Opportunities


• The Phygital landscape is a fragile ground for
technology, birthing unparalleled products, services,
and company models while opening doors to mint
market chances and niches
BENEFITS OF PHYGITAL CONVERGENCE

7. Sustainability
• Intelligent systems and IoT tools within a Phygital
climate can allow more sustainable exercise through
intelligent resource management and energy-
effective solutions, encouraging a greener future.
BENEFITS OF PHYGITAL CONVERGENCE

8. Authenticity Guarantees
• Inventing is an essential difficulty for many labels.
By incorporating Phygital innovation, labels can
provide the user’s actual time factuality guarantees.
Users can simply confirm the authenticity of a
product with an easy tap.
BENEFITS OF PHYGITAL CONVERGENCE

9. Seamless Omni-channel Integration


• Phygital experiences are at their best when they
assimilate omni-channel dealers, providing a uniform
service across fields. Users can switch from online
browsing on their mobile tools to in-store buying
without missing a beat.
BENEFITS OF PHYGITAL CONVERGENCE

10. Convenience And Availability


• Enabling consumers to start and even complete the whole buying
procedure using digital innovations can be a very accessible
solution, especially for people who have availability difficulties.
It’s not difficult to picture a tool that scans a person in a
wheelchair and chooses just the right size of the item that a given
user is interested in—all without the requirement to get out of a
wheelchair and in a situation of minutes.
THANK YOU

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