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Types of E-Commerce

Type of e-commerce in bba course year 1. Semester 2 in brief. Content is in ppt form and easy to read

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46 views23 pages

Types of E-Commerce

Type of e-commerce in bba course year 1. Semester 2 in brief. Content is in ppt form and easy to read

Uploaded by

Anshika Chauhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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E COMMERCE

BBA 108

UNIT- 1

Faculty Name: Ms. Swati Mathur


Designation: Assistant Professor
School/Dept: DME Management School
Email ID: s.mathur@dme.ac.in
Program Outcomes
PO1: Apply knowledge of various functional areas of
business.

PO2: Develop communication and professional


presentation skills.

PO3: Demonstrate critical thinking and Analytical skills


for business decision making.

PO4: Illustrate leadership abilities to make effective and


productive teams
Program Outcomes
PO5: Explore the implications and understanding of the
process of starting a new venture.

PO6: Imbibe responsible citizenship towards a


sustainable society and ecological environment.

PO7: Appreciate inclusivity towards diverse cultures


and imbibe universal values.

PO8: Foster Creative thinking to find innovative


solutions for various business situations.
Course Objectives and Course Outcomes
The course imparts understanding of the concepts and various
application issues of e-commerce like Internet Infrastructure,
Security over internet, payment systems and various online strategies
of e-commerce.

CO 1: Examine Strengths and Weaknesses of digital profiles of


business organizations.

CO 2 : Explore ways to enhance online visibility of business.

CO 3 : Analyze challenges of security,privacy and legal jurisdiction in


e-commerce.

CO 4 : Examine the barriers of successful online positioning of


businesses
Syllabus
1.1
Introduction to E-Commerce

1.2
Advantages and Disadvantages of E-Commerce

1.3
Reasons for transacting Online

1.4
Electronic Commerce Models

1.5
Challenges in E-Commerce Environment

1.6 Barriers in E-Commerec Environment

1.7 E-Commerce in India


1.4 Types of E-Commerce
Suggested Readings
Text Books:
1. Author: Bharat Bhasker
Book title: Electronic Commerce: Framework, Technologies and
Applications
Chapter Name:
2. Author: Kenneth C. Lauden, Carol G. Traver
Book title: E-Commerce
Chapter Name: Introduction to E-Commerce

Reference Links:
https://www.bigcommerce.com/articles/ecommerce/types-of-business-
models/
INTRODUCTION

• E-commerce business models can be classified into the


following categories.

 Business - to - Business (B2B)

 Business - to - Consumer (B2C)

 Consumer - to - Consumer (C2C)

 Consumer - to - Business (C2B)

 Business - to - Government (B2G)

 Government - to - Business (G2B)

 Government - to - Citizen (G2C)


BUSINESS TO BUSINESS MODEL

•Website following the B2B business model sells its products to an


intermediate buyer who then sells the product to the final customer. As
an example, a wholesaler places an order from a company's website
and after receiving the consignment, sells the end product to the final
customer who comes to buy the product at one of its retail outlets.
 B2B identifies both the seller as well as the buyer as business entities.
B2B covers a large number of applications, which enables business to
form relationships with their distributors, re-sellers, suppliers, etc.
 Wholesalers like subsidiaries of Alibaba and IndiaMART
typically sell B2B.
B2B MODEL
BUSINESS TO CONSUMER MODEL

 A website following the B2C business model sells its products


directly to a customer. A customer can view the products shown
on the website. The customer can choose a product and order
the same. The website will then send a notification to the
business organization via email and the organization will
dispatch the product/goods to the customer.
 The basic concept of this model is to sell the product online to
the consumers.
 Examples are: Myntra, Amazon
B2C MODEL
CONSUMER TO CONSUMER MODEL

 A website following the C2C business model helps consumers to sell their
assets like residential property, cars, motorcycles, etc., or rent a room by
publishing their information on the website. Website may or may not
charge the consumer for its services. Another consumer may opt to buy the
product of the first customer by viewing the post/advertisement on the
website.
 An example of C2C would be the classifieds section of a newspaper, or an
auction. In both of these cases, a customer, not a business, sells goods or
services to another customer. The goal of a C2C is to enable this
relationship, helping buyers and sellers locate each other.
 Examples: OLX, Amazon.
C2C MODEL
CONSUMER TO BUSINESS MODEL

 In this model, a consumer approaches a website showing multiple

business organizations for a particular service. The consumer places an


estimate of amount he/she wants to spend for a particular service. For
example, the comparison of interest rates of personal loan/car loan
provided by various banks via websites. A business organization who
fulfills the consumer's requirement within the specified budget,
approaches the customer and provides its services.
 C2B model, also called a reverse auction or demand collection model,

enables buyers to name or demand their own price, which is often


binding, for a specific good or service. The website collects the demand
bids then offers the bids to participating sellers.
C2B MODEL
BUSINESS TO GOVERNMENT MODEL

 B2G model is a variant of B2B model. Such websites are used by


governments to trade and exchange information with various
business organizations. Such websites are accredited by the
government and provide a medium to businesses to submit
application forms to the government.
GOVERNMENT TO BUSINESS MODEL

 Governments use B2G model websites to approach business


organizations. Such websites support auctions, tenders, and
application submission functionalities.
 These models support auctions, tenders and application submission
functionalities.
GOVERNMENT TO CITIZEN MODEL

 Governments use G2C model websites to approach citizen in general.


Such websites support auctions of vehicles, machinery, or any other
material.
 Such website also provides services like registration for birth, marriage or
death certificates.
 The main objective of G2C websites is to reduce the average ti me for
fulfilling citizen’s requests for various government services.
ONLINE BUSINESS MODELS

•A number of different types of transactions need to take place to allow a


business to operate on the Internet and generate revenue. There are a variety
of models of doing business by which a company can sustain itself, eg:
 Brokerage
 Advertising
 Infomediary
 Subscription
 Utility
 Merchant
 Manufacturer
 Affiliate
 community
E-REVENUE MODELS

•In business, revenue typically consists of the total amount of


money received by the company for goods sold or services
provided during a certain time period. Five primary revenue
models are:
 Advertising Revenue Model

 Subscription Revenue Model

 Transaction Fee Revenue Model

 Sales Revenue Model

 Affiliate Revenue Model


CONCLUSION

 when we think of e-commerce, we think of an online


commercial transaction between a supplier and a client.
 However, and although this idea is right, we can be more
specific and actually divide e-commerce into six major types,
all with different characteristics.

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