MARKETING

YOURSELF
How to Write
the Cover
Letter
 What is a cover letter?
• A document sent with your resume to
provide additional information on your
skills and experience.
• Is short (200-250 words) with a quiet
rigid structure and has a layout of a
letter.
Objective of a cover letter?
• To introduce and present your
resume to the HR personnel
• To land you the interview for that job
• Increases the chances of getting the
job
The Heading – the
writer’s address and
the date the letter
was written.
Inside Address

• Includes the
employers name,
designation,
address
Salutation
Begin your cover letter
salutation with
“Dr./Mr./Ms. Last
Name.” Write the full
name of the contact
person if you are unsure
of the gender.
 Body
In a paragraph or two explain
why you are interested in the job
and why you make an excellent
candidate for the position.
Mention specific qualifications
listed in the job posting, and
explain how you meet those
qualifications.
 Body
Does not simply restate
your resume, but provides
specific examples that
demonstrate your
abilities.
Body
 Closing
In the closing section,
restate how your skills
make you a strong fit
for the company
and/or position.
 Closing
State that you would like the
opportunity to interview or
discuss employment
opportunities. Explain what you
will do to follow-up, and when
you will do it. Thank the
employer for his/her
consideration.
Closing
 Signature
Use a complimentary
close and end your cover
letter with your
handwritten signature,
followed by your typed
name.
RESUME
BASICS
 The Purpose of the Resume
• The resume’s main purpose is to get you
an interview.

• It is the first item that a potential employer

be able to get to know you about you and
therefore it is very important

• It is a short descriptive account of your

work experience, education, qualifications,
achievements, and special skills.
 The resume can be used in
the following ways:
• To be submitted along with a cover
letter as you apply for open positions

• To be taken to a job interview

• Both (always bring an extra)
Standard Resume Formats

• Reverse Chronological
• Functional
• Combination
 Reverse Chronological
Resume
• Starts with your current experiences,
and then goes back in time
chronologically.

• Most employers prefer this resume

format.
Sample Reverse Chronological
Resume
Resume Sections
I. Personal Info
II. Objective
III. Summary of Qualifications
IV. Education
V. Work Experience
VI. Skills
VII. Awards and Activities
VIII.Volunteer Experience
IX. References

(This can vary)

I. Personal Information
• Name should stand out
• Placement of name, address,
phone number, email address
can vary
• List only one phone number
• List a professional email address
II. Objective
• Short and sweet is preferred if
you are using your resume to
apply for a specific position.
Example: “Seeking position as
Accountant I for Kaiser
Permanente.”
II. Objective
• If you are taking your resume to
a career fair or uploading it to a
website, the objective should be
general.
Example: “Seeking full-time
accounting position.”
III. Summary of
Qualifications
• Could also be called:
“Profile”, “Qualifications”, or
“Highlights”
• Should be tailored to the job in
question via the job description.
III. Summary of
Qualifications
Example:
“Blends academic training in
social work with three years
experience working with diverse
clientele. Adept at interviewing,
report writing and problem-
solving. Professional,
collaborative and committed.”
IV. Education
• Most recent degree or current
study listed first
• List expected date of graduation
• List options, minors and certificates
• Spell out college complete names
• List graduation with honors or high
GPA
V. Work Experience/Work
History
• Current or most recent job experience first
• Not all jobs need to be listed – why?
• List job title first.
• Include employer’s name and city
• Use bullets or paragraphs to detail job duties.
• Each descriptive phrase should begin with an
action verb. (current job – use present tense;
previous job – use past tense)
• If using bullet format, no more than 5 or 6 bullets
per job.
V. Work Experience/Work
History
• Prioritize the order in which you describe job
duties, with the most relevant ones listed
first.
• Divide your work experience into “Related
Experience” and “Other Experience”, if
appropriate.
• Remember to list internships if they are
related to your field. It does not matter if you
were paid or not – good experience is good
experience.
VI. Skills
• General “soft” skills
Example: Proactive approach, Teamwork
Experience, Analytical thinking
• Computer/Technical Skills, listing known
computer programs.
Example: Microsoft Word, Excel, PowerPoint,
QuickBooks
• Language skills
Example: Bilingual English/Korean
VII. Awards and Activities
• Include memberships in campus and
community organizations.
• Make special note if you held an office.
• Dates are not required.
• Don’t forget to list national associations.
• If listing a scholarship, indicate its name
and who awarded it to you.
• Don’t forget “Employee of the Month”
VIII. Volunteer Experience
• Can be listed if it is meaningful and
appropriate
• Social work, Psychology, Sociology, etc.
• Students and some others may want to
list their volunteer experience under
“Work Experience” if it closely related
to their career goals and is significant.
IX. References “available
upon request”
• Ideally, have at least 3 people
agree to be your references.
• Do not ask family or friends, but
consider employers, professors,
scout leaders who know you well
enough to address your talents and
attributed as a good employee,
student or citizen.
IX. References “available
upon request”
• Give your references a copy of your
resume and keep them updated on your
job hunt.
• Do not list your references’ names on the
resume. Instead, only if requested,
provide a list that includes:
Reference name, job title, place of
employment, phone number and email
address.
There is not one specific
way to format your resume
---
• You have many choices. Format
presented here comes from what
employers usually prefer.

• Resume templates usually

aren’t flexible and don’t
allow for customization.
 Formatting Tips
• Use one font and same size throughout
document (exception – your name)… (personally I
like Frank Libre or Times New Roman)
• Use BOLD to emphasize only the most
important features of your resume
• Acceptable type sizes are 10, 11 and 12 pts.
• Be consistent with tabs, dates and
other formatting features
 Formatting Tips
• Length is only important if you are handling
the hard copy of the resume, in which case
it should be one or two full pages.
• Decide on an overall design scheme –
bullets or paragraphs?
• Make the resume professional-looking and
inviting to read.
Summary of the most important
points
• The main purpose of the resume if to get an
interview
• Required resume elements include personal
info, objective, education and work experience
• Never include false information on your resume
• Be consistent with your format, allowing no
typos or grammatical errors.
• Tailor your resume to the particular job you are
applying for!
• Use a cover letter to sell yourself and add value
to your resume.
SAMPLE
RESUME
 FUNCTIONAL
RESUME
A functional resume is a resume format that focuses
on your professional skills rather than each job you
held and when you held it.
 As
applicants with NO WORK EXPERIENCE, it is
important that you highlight more on your skills.
Because this is what you can offer the employer.
 CANONLY USED THIS DURING THE FIRST
APPLICATION, BUT IF YOU AREADY HAVE A WORK
EXPERIENCE, YOU USE REVERSE CHRONOLOGICAL.
 REMEMB
ER:
Do not lie. Do not write
anything on your
resume which you
cannot explain or prove
to be true.
 HOW TO
PREPARE FOR A
JOB INTERVIEW
 How to Prepare for a Job
Interview
1. Research the company and use
their products
2. Get some sleep
3. Practice to be perfect
 How to Prepare for a Job
Interview
4. Check your online presence and
your public social media profiles
5. Follow the proper dress code,
POWER DRESSING!
6. Wear a confident smile
 How to Prepare for a Job
Interview
7. Bring your notes & a copy of your
resume
8. Wash (and Dry!) your hands
9. Silence you phone
 How to Prepare for a Job
Interview
10. Eat something before
11. Arrive early
12. Be nice to everyone
 How to Prepare for a Job
Interview
13. Pay attention to what they say and take
notes
14. Don’t trash talk
15. Control your body language
16. Speak clearly and minimize using fillers
17. BE ON TIME!
 Possible
Questions
During Interview
 Possible questions during
interview
• What are your strengths?
• What is your greatest weakness?
• Why should we hire you?
• Why did you leave your last job?
 Possible questions during
interview
• Tell me about yourself
• Why do you want to work here?
• Describe your current job
responsibilities
• Where do you see yourself in 5 years?
 New Normal
Interview Tips
New Normal Interview Tips
1. Know where to look, look at the camera
2. Make sure the area you are in is conducive for the interview.
3. Prepare for a maximum bandwidth
4. Speak clearly
5. Use hand gestures, and props if needed.
6.Log in, before or on time, or according to their
instructions.
Worst Interview
Mistakes
 Avoid the worst interview
mistakes
1.Avoid being impolite, don’t
be late, do not trash talk.
2.Remember you speak with
your body, too
3.Don’t lie in a job interview
Thank you!