CONSUMER TEAM – 1:

ELECTRONICS • R K VEDHARSHINI
• S RAJASREE
• B HARSSHADHA
• S LASYA
• HARSHAVARDHAN
• KISHORE
• TELEGU HEMANTH VENKATA
NARASIMHA
• MAHADEVAN
 HISTORY OF CONSUMER
ELECTRONICS
2010-
1870-1900 1950-1960 1970-1980 Present
1920-1940 Rise of 1990-2000
TELEPHONE Age of The era of
BY Television The Digital Connectivity
RADIO era Personal
ALEXANDER and early Revolution and Smart
GRAHAM BILL Electronics
Computers
Technology

Consumer electronics have evolved from simple mechanical to sophisticated digital

systems reflecting broader technological and societal change. The ongoing development
in this field promises even more innovation in how we interact with technology.
TOP PLAYERS IN CONSUMER ELECTRONICS

GLOBALLY
Apple Inc. 15.8%
Samsung Electronics 20.8%
Sony Corporation 12.7%
LG Electronics 11.2%
Huawei Technologies 10%
REGULATIONS GOVERNING THE INDUSTRY

ISI: CRS: MTCTE: BEE:

1. Check if 1. Test to check 1. Wireless 1.Energy
appliances in if the products products and efficient devices
electrical, such as other devices in 2. Compulsory –
automobile, technology, a Refridgerators,
food or other products, communication Televisions etc
industries meet luminaires, system
the standards batteries and Voluntary –
2. Check EMC, Computers,
2. Voluntary household Safety, RF
appliances are Washing
Emissions and Machine, etc
safe and reliable other RF
parameters
2. Mandatory
 CURRENT AND FUTURE
TRENDS
CURRENT FUTURE
TRENDS
EXPANDED TRENDS
SHIPPING AND Smart Home
MULTIPLE Devices
PAYMENT
OPTIONS Sustainable
SOCIAL AND
MOBILE Electronics
COMMERCE

Research Localized
online Manufacturi
purchase in- ng
store (ROPO)
 SWOT ANALYSIS
STRENGTH: OPPORTUNITES:
∙ Wide range of products including the latest technology ∙ Expanding new Markets to sell the products of
from smartphone to home appliances. the industry..
∙ Technical expertise to provide high-quality customer ∙ Rapid growth in the mobile subscriber
service and troubleshooting.
penetration to 145%.
∙ Product requirements such as mobile, laptops and tv etc.,
∙ Big opportunity for the Hardware sector to grow
faster for and increasing in manufacturing.
WEAKNESS:
∙ High costs due to the expensive nature of electronic THREATS:
products.
∙ Global economic slowdown may affect consumer
∙ Intense competition from both physical and online
spending.
retailers.
∙ Moves to stimulate the hardware sector having
∙ Duplicate products in the black market.
mixed results.
∙ Dependence of economic stability, as electronic are
∙ Falling prices.
often considered luxury purchases.
GLOBAL CONSUMER ELECTRONICS
MARKET INDUSTRY
REVENUE
Market Size and Revenue
2023 Value: Approximately $1.2
trillion. - Forecast: Expected to
grow at a compound annual
growth rate (CAGR) of 5-7%
through the next few years,
reaching around $1.5 trillion by
2026.

MAJOR SEGMENTS
SMARTPHONES
TELEVISIONS
LAPTOPS AND TABLETS KEY TRENDS
WEARABLES Technological
HOME APPLICATIONS innovations
Sustainability
E commerce Growth
NATIONAL MARKET BREAKDOWN

CHINA
UNITED STATES
2023 VALUE:Around $400
2023 VALUE:Around $500
billion.
billion.
KEY SEGMENTS:
KEY SEGMENTS:
Smartphones,
Smartphones
Consumer Electronics
Smart home devices.
Manufacturing.
TRENDS:Technogical adoption,
TRENDS: Rapid urbanization,
Consumer behaviour
Innovation

India
European Union 2023 VALUE: Around $100
2023 VALUE: Around $250 billion.
billion. KEY
KEY SEGMENTS: Smart SEGMENTS:Smartphones,Hom
Home Products, Sustainability e appliances.
TRENDS:Regulation,Innovation TRENDS: Rising middle class,
Technological Penetration
 MARKET STRATEGY
A marketing strategy is a long-term plan WHAT INFLUENCES BUYING
for achieving a company's goals by BEHAVIOUR ?
understanding the needs of customers
and creating a distinct and sustainable
competitive advantage.
TYPES OF CUSTOMERS
• Corporations
Educational Institutions
Government Agencies
Healthcare Providers INSTITUTIONAL
Financial Institutions BUYERS

• Tech Enthusiasts
Value Seekers
Casual Users RETAIL
Brand Loyalists
Professional Users CUSTOMERS
Family Buyers
 TIME BUY : In the consumer electronics
BRAND VALUE : Consumer industry, a time buy strategy involves
Electronics Market was valued at purchasing advertising time slots to promote
USD 1.3 trillion in 2023 and is products such as smartphones, laptops, TVs,
anticipated to register a CAGR of or other electronic devices. This strategy
13.2 % between 2024 and 2032. focuses on scheduling ads during times when
the target audience—such as tech enthusiasts
or general consumers—is most likely to be
watching TV, listening to radio, or browsing
online.

EXAMPLE:TV Commercials, Radio

Advertisements,Digital Advertisements.
The effectiveness of a time buy in this context
is assessed based on how well it drives brand
awareness, product interest, and ultimately
sales, by reaching the target market when
they are most receptive.
COMPETITIVE OR PEOPLE
STRATEGY SWOT: Strength, Weakness, Opportunities,
Threats
Competitive Landscape : Key
Competitors, Market Positioning,
Benchmarking
Strategic Analysis : Corporate, Business
and Functional Strategies
Portfolio Analysis : Product Portfolio,
Market Segmentation
Competitive Advantage : Unique Selling
Proposition, Cost Leadership VS
Differentiation, Innovation and Technology
Core Competence : Identify Core
Competencies, Develop and Sustain,
Leverage for growth
Globalization: Market Entry Strategies,
Localization, Global Supply Chain
Industry and Competitive Analysis :
PEOPLE STRATEGY
CONSUMERS

MANUFACTURER
S
RETAILERS

TECH
COMPANIES
 IT STRATEGY
AGUMENTED REALITY AND
VIRTUAL REALITY

ARTIFICIAL INTELLIGENCE

5G CONNECTIVITY

BIOMETRIC SECURITY