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Apnaklub Data Analysis

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34 views12 pages

Apnaklub Data Analysis

Uploaded by

pradhansnehasis382
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data Analysis Report

By Snehasis
Pradhan
Introduction

Objective:
This analysis aims to provide a comprehensive
understanding of Apnaklub’s B2B wholesale platform. By
delving into customer behavior, sales trends, and SKU
performance, we will uncover actionable insights that
can drive growth and operational effi ciency.
Data Overview
Columns Description:
• user_id: Unique identifier for a particular user
• order_id: Unique identifier for an order placed by a particular user_id
• Order_date: The date on which the order was placed
• sku_id: Unique identifier for an product which was in a particular order
• quantity: Quantity of the sku_id that was placed in the order_id
• placed_gmv:Total value of of the sku_id that was purchase (Note, this is not
selling price, but rather (selling price x quantity)

This Dataset contains 130000 rows and 7


Columns
without Null value.
Key Insights

• Total Users: 3,660 users interacted with the platform, placing a signifi cant
number of orders.
• Total Orders: 21,139 orders were processed across multiple warehouses,
refl ecting strong user engagement.
• Total GMV: ₹173,737,937.31 in total sales, demonstrating a substantial market
presence.
• Warehouse Performance:
India: 6,080 orders, USA: 8,215 orders, United Kingdom: 6,844 orders
• The USA warehouse handled the highest order volume.
• Top-Selling SKUs: The top 10 SKUs contributed a major portion of sales. SKU
"aa61eaa" led with 2,187 units sold, followed by "5c7951f" with 2,108 units.
• Average Order Value (AOV): ₹8,218.83 was the average value of an order,
indicating a healthy ticket size.
Key Insights

• Top Customers:
User 9e7da4c placed the most orders with 109 orders.
• Repeat Customer Rate: 74.56% of users placed more than one order,
indicating strong customer retention.50% of Users placed order more than 3
times. 1/4th of users placed orders only 1 times.
• Monthly Sales Trends: Sales peaked in September, October, and November,
showing clear seasonality.
• GMV Growth: Signifi cant month-over-month growth spikes in September and
November suggest successful promotions or seasonal demand.
• High-Value Users: Users like 2f88c8c and ceaf237 had the highest AOV,
indicating that high-value customers drive a substantial portion of revenue.
Visualizations

This bar chart highlights the users who have


placed the most orders, with user 9e7da4c
placing the highest at 109 orders.
These frequent buyers are key to business
growth and targeted retention strategies could
be employed to maintain their loyalty.

This bar chart visualizes the top 10 users


based on their average order value (AOV).
Users like 2f88c8c and ceaf237 lead in placing
the highest value orders.
Identifying and nurturing high-AOV users can
help drive premium off erings and personalized
marketing.
Visualizations

This bar chart shows the top 10 users by their


total GMV contribution. These users generate a
signifi cant portion of the revenue.

This bar chart shows the top 10 SKUs based on


the quantity ordered. SKUs like "aa61eaa" and
"5c7951f" are among the highest sellers.
Concentrating inventory management on these
best-selling products can help streamline
operations and improve revenue.
Visualizations

These line graph illustrates the total


number of orders and GMV (Gross
Merchandise Value) over time, highlighting
the trends in sales. Peaks in September,
October, and November indicate strong
seasonality, suggesting that these months
generate the highest sales volumes.
Visualizations

line graph displaying the total quantity of


products sold each month. It shows how
product demand fl uctuates month-over-month,
with clear spikes during peak periods.

line graph displaying the month-over-month


GMV growth rate. The chart highlights periods
of rapid growth, particularly in September and
November, which suggests strong seasonal
demand or successful promotional eff orts.
Visualizations

pie chart showing the percentage of total sales


contributed by each month. The majority of
sales occur during the last quarter, confi rming
the seasonal trends.

scatter plot showing the relationship between


the quantity of products ordered and the GMV.
This helps to identify how increasing order
quantity impacts overall GMV.
Visualizations

1. Quantity and Placed GMV (0.42):


Moderate positive correlation.
Higher quantities generally lead to increased
GMV, but other factors also play a signifi cant
role.

2. Quantity and Order Value (0.15):


Weak positive correlation.
Quantity has a minimal impact on order value,
suggesting a mix of low and high-priced items
being ordered.

3. Order Value and Placed GMV (0.34):


Moderate positive correlation.
As order value increases, GMV tends to
increase, but not strongly, indicating variability
in pricing or product types.
Thank
You

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