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Amu I

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14 views13 pages

Amu I

assignment

Uploaded by

ayusht901
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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Welcome To The Paper Presentation

1. Soniya Singh MBA 1st Year Section.F

2. Vantika Sharma MBA 1st Year Section.F

3. Sarvagya Dwivedi MBA 1st Year Section.E

“AnaIysing Tastes and Preferences Of Consumers Towards


AMUL.”
Index.
1. Abstract. 9. References.

2. Objectives.

3. Introduction.

4. Review Of Literature.

5. Research Methodology.

6. Table and Graph.

7.Result or Interpretation.

8. Conclusion.
Abstract

This study deIves into the intricate landscape of consumers tastes and prefrences within the
context of Amul, a renowned dairy brand. This research aims to uncover the underIying dynami
-cs driving consumers choices in the dairy product market.

Consumers preference as defined as the subjective tastes of individuaI consumers, measured by


their satisfaction with those after they have purchased it. This research heIps you to know the
purchasing behaviour and satisfaction level of consumers towards Amul.

A study captioned “ ANALYSING TASTES AND PREFRENCES OF CONSUMER TOWARDS AMUL”

Keywords: Consumers Prefrence, Purchasing Behaviour.


Objectives.

1. To identify the customer satisfaction towards Amul.

2. To analyze the tastes and preferences of consumers towards Amul.


Introduction.

Consumer tastes and preferences are pivotal factors influencing the success and sustainability
of any brand in the market. Amul a cooperative dairy brand has carved his commitment towards
his brand from many decades. Amul products are widely used by all age groups of peoples. Amul
Got registered on 14th December 1946 as a response to the exploitation of marginal milk produc
-ers.

Product Details: Amul offered various types of products in the market like Milk, Butter, Ghee,
cheese, different flavor milks, ice creams, chocolates, milk powder, etc.

Milk products have its own importance in the day to day life of people. It is very important for
the growth of children and it is also very important for all age group. Milk has always composite
demand because it has multiple uses.
Review Of Literature.
AUTHOR TITLE YEAR OUTCOME
Shukla and Patel Trust consumers place 2019 Found that the trust consumer
Place in the Amul brand plays a
Significant role in fostering
loyalty.

Chakraborty and Jha Quality and Trust 2017 Emphasized that consumers
perceive Amul is a symbol of
Quality and reliability.

Hansemark and Customer satisfaction 2004 Customer satisfaction is an


Albinsson overall attitude of a customer
Towards a service provider or
an emotional reaction.

Diller Customer satisfaction and 2000 Customers are loyal to the


loyalty are related. company only if they are
satisfied with their product and
service.
Research Methodology
The following are the suggested approaches:

1. Surveys and Questionnaires: We conduct surveys to gather quantitative data on consumers pr


-frences for Amul products. Include questions about their favorite products.

2. In-Store Observations: We observe consumers in supermarkets or stores where Amul products


sold. Note which product they gravitate towards, how they interact with products.

3. Online Reviews Analysis: We analyze online reviews and ratings of Amul products on e-comme
-rce Platforms, social media and review websites.

4. Interview with distributors: We Interview distributors and retailers who sell Amul products to U
-nderstands consumer preferences from their perspective.
Tables and Graphs.
Age wise Classification
Age Group No Of Respondents Percentage

Sales
Below 20 Years 5 10

20-30 Years 25 50

30 and Above 20 40

Below 20 Years 20-30 Years 30 and above


Level of Satisfaction.
Response No of Respondents Percentage

Yes 47 94
Sales

No 03 06

Yes No
Result or Interpretation.

On the basis of age wise classification and level of satisfaction we can interpret that majority of
the customers are satisfied from Amul products.

As you can see the above table and graph it is clearly seen that most of the consumers are satisfy
-ied with their products.
Conclusion.

Customer satisfaction is one of the important factor when it come to the success of the business
In any field. So the firm or the industries have to adopt the most suitable method for attracting the
Attention of the customers towards their products. This is the only way that they can sustain in
This competitive market.

In conclusion we can say that Amul is one of the leading company of dairy products. They uses a
Great marketing strategies to attract consumers towards their brand to maximise their profit.
References.

1. https://vidyajournal.org
2. https://slideshare.net
3. https://sist.satyabama.com
4. https://www.researchgate.com
5. https://www.sdmimd.ac.in
THANK YOU FOR
YOUR ATTENTION

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