MN106 POM Module 3
MN106 POM Module 3
Principles of
Managemen
t
Module 3
BBA/BCA
Concept of organizing
4. Establishing
Reporting
Relationships:
1. Determining the activities to be
performed to achieve the objectives
of the organization:
s of formal
organisati Clarity of Duties: The role and duties of each member are
clearly and explicitly specified. So, there is no confusion,
and it helps in avoiding duplication of effort.
on
Unity of Command: There is unity of command as formal
the organisation makes more use of official channels of
command and communication.
01 02 03
Delay in Action: Formal Lack of Ignore Human
communication may lead Initiative: Formal Elements: Formal
to delays in decision- organisation does not organisation has given
making and action, as the allow any deviation from more emphasis on its work
official chain of command policy and rules, which are and structure. Therefore, it
has to be followed. laid down by the ignores the importance of
management. It kills the interpersonal relations and
spirit of initiative and human needs.
creativity amongst the
members of the
organisation.
Formation: Informal organisation emerges on its own
Informal within the formal organisation due to interaction
amongst employees.
organisati Purpose: The main purpose of an informal organisation
Narrow scope
Product/Market
organisational structure
• Decentralization – Divisions operate independently with their own decision-
making.
• Product/Market Focus – Each unit specializes in a product or market.
• Clear Accountability – Each division manages its own profits and losses.
• Duplication of Functions – Functions like marketing may be repeated across
divisions.
• Flexibility – Divisions can quickly adapt to changes in the market.
• Customer-Centric – Tailored products/services to specific customer segments.
• Resource Inefficiency – Higher costs due to duplicated efforts across
divisions.
Advantages of Product/Market
Organizational Structure:
• Focus and Specialization: Each division specializes in a product or
market, leading to better expertise and tailored strategies.
• Flexibility: Divisions can quickly respond to market changes or
customer demands.
• Clear Accountability: Each unit is responsible for its own financial
performance, making it easier to track success.
• Customer-Centric: Products and services can be customized for
specific market segments, improving customer satisfaction.
• Innovation: Competition among divisions may drive innovation and
creativity.
Disadvantages of Product/Market
Organizational Structure:
• Duplication of Efforts: Functions like HR, marketing, and finance are
repeated across divisions, leading to inefficiency.
• Higher Costs: The duplication of resources can result in increased
operational costs.
• Internal Competition: Rivalry between divisions for resources or
attention can lead to conflicts.
• Lack of Coordination: Divisions may not collaborate well, leading to
inconsistency across the organization.
• Resource Imbalance: Some divisions might dominate resources
while others struggle.
Matrix organizational
structure
• 1. Dual Reporting Lines: In a matrix organisation, employees have
two bosses. They report to a functional manager who focuses on their
career growth and expertise in a specific department. They also report
to a project manager who oversees their work on a particular project.
• 2. Functional Departments: Matrix organisations have different
departments like marketing, finance, or engineering. Each department
has its area of expertise and supports employees in their respective
fields.
• 3. Project Teams: Matrix organisations create teams that bring
together people from different departments to work on specific projects.
These teams have members with various skills and knowledge to
contribute.
• 4. Efficient Resource Allocation: A key benefit of a matrix
organisation is that resources can be shared across different projects.
This helps the organisation make the best use of employee skills and
expertise, leading to better productivity.
Matrix organizational
structure
• 5. Flexibility and Adaptability: Matrix organisations are well-suited for changing
and complex situations. They can quickly adjust resources based on project needs,
allowing them to respond effectively to new opportunities or challenges.
• 6. Collaboration: The matrix structure encourages collaboration and
communication between different departments. People with different expertise work
together on projects, sharing knowledge and finding innovative solutions.
• 7. Dual Focus: In a matrix organisation, employees have to balance their
responsibilities in both their functional roles and project work. They contribute to
the success of their department and the projects they are involved in, making a
broader impact on the organisation.
• 8. Complex Reporting Relationships: Since employees have two bosses, there
can be some complexities in reporting and accountability. To make it work smoothly,
clear communication, well-defined roles, and effective coordination are important.
Span of management