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Chapter 8
Budgeting and Forecasting
Learning objectives 1. Explain the different roles of budgeting. 2. Explain top-down and bottom-up budgeting, as well as tight and loose budgetary control. 3. Explain what budget gaming is and what factors might influence it. 4. Discuss the critique against budgeting. 5. Discuss the proposed alternatives to budgeting, including their potential benefits and limitations. The roles of budgeting • Planning – Resource distribution – Coordination • Accountability – Monitoring – Motivation • Process – Reflection – Communication • Ritual – Habit – Legitimacy The parts of the budget • Revenue budgets • Production cost and cost of sales • Marketing expenses • General and administrative (G&A) expenses • Research and development (R&D) expenses • Income taxes • Capital budget • Balance sheet • Cash flow statement The budgeting process • Budget preparation – ‘Top-down’ budgeting. Set by top management for the lower levels. – ‘Bottom up’ budgeting. Lower-level managers participate in setting the budget numbers. – Iterative budgeting. Starts out exactly like bottom-up budgeting, but is then repeated once or more until top management is content with the consolidated budget figures. Top-down budgeting • Top-down budgeting Pros and cons of top-down • Pros – Fast – Top managers are in control over output • Cons – May be less realistic – Low commitment in the organization Bottom-up budgeting • Bottom-up budgeting Pros and cons of bottom-up • Pros – High commitment in the organization – Probably more realistic • Cons – May include buffers – Not in line with top management’s predictions or ambitions Iterative budgeting • Iterative budgeting Pros and cons of Iterative budgeting • Pros – Combining the strengths of both methods • Cons – Time-consuming – Revisions may undermine commitment – Managers try to put in some slack or a buffer – Creates a tactical negotiation Budget evaluation • Tight budgetary control – A strict evaluation with little acceptance of deviations – Outcome may be linked to reward or punishment • Loose budgetary control – Understanding that the budget was an educated guess – Evaluation is more of a constructive discussion regarding how the unit has performed, what can be learned from it and what improvements can be made in the future Budget gaming • Showing a better budget that expected – exposure • Showing a worse budget that expected – hedging • Budget gaming depends on: – Budgetary control – tight or loose – Profitability – Uncertainty – Reward system – Personality Critique against budgeting • Budgets create internal gaming and myopia (sub-optimization and short-termism). • Budgeting is too resource consuming • Calendar year is not a good time period • It is impossible to make a reliable budget these days • The budget makes organizations less flexible • Contradicting roles • The ‘beyond budgeting’ movement criticized traditional budgeting and suggested alternatives. Rolling forecasts • Not limited to calendar year – any time period • Prepared in much less detail – focussed on KPI’s and aggregated budget • Updated regularly – often quarterly • A rolling forecast may be regarded with the same commitment as the budget • Evaluation - Depends on whether the forecast is just a forecast or a commitment as the budget Targets, forecasts and resource allocation • Target setting - setting ambitious and motivating targets to make people try harder • Forecasting - giving a realistic description of the future • Resource allocation - deciding how much money different parts of the organization are allowed to spend The Handelsbanken way • No formal planning system • Benchmarking – internal and external • Decentralization – ‘the branches are the bank’ • Management compensation – no individual bonuses for managers • Culture – close to the customers and a very strong cost consciousness • Outperformed their competitors for 40 years! What is Management Innovation?
• "Exploring news ways of leading
and managing in knowledge organisations operating in dynamic and competitive business environments"
(Not management of innovation....)
Me first…. Rules Based Value Based… VUCA….. • Volatility • Uncertainty • Complexity and • Ambiguity The planning model at Statoil • The planning model at Statoil Beyond Budgeting