UNILAK Project Management Power Point
UNILAK Project Management Power Point
The following can be mentioned as the main areas for the application of project
management techniques:
2 Project Characteristics
Temporary means that every project has a definite beginning and a definite end.
The end is reached when the project’s objectives have been achieved, or it
becomes clear that the project objectives will not or cannot be met, or the need for
the project no longer exists and the project is terminated.
Temporary does not necessarily mean short in duration; many projects last for
several years. In every case, however, the duration of a project is finite
(limited). Projects are not ongoing efforts. In addition, temporary does not
generally apply to the product, service or result created by the project. Most
projects are undertaken to create a lasting outcome.
For example, a project to erect a national monument will create a result expected
to last centuries. Projects also may often have intended and unintended social,
economic and environmental impacts that far outlast the projects themselves.
The temporary nature of projects may apply to other aspects of the endeavor as
well:
The individuality of the product or service turned out by a project means the
accomplishing of something not done before A project creates unique
deliverables, which are products, services, or results.
Based on these two main characteristics, the others can be described as follows:
Beginning, middle, and end: Every project follows a certain life cycle, which
means it has a temporary nature. Many times, the completion of one project
coincides with the beginning of another.
Conducted by people:
The fundamental core of any project consists of people. Without them, the
project does not exist, even when modern management control tools are
available.
Predefined parameters:
Every project requires the establishment of rates for time, costs, personnel,
material, and equipment involved, as well as the desired quality of the project. It
is impossible to establish such parameters with total accuracy, in advance. All of
them will be clearly identified and quantified in the project plan. However, the
initial parameters will act as reference points for the project and its evaluation.
2.3 Project Management Benefits
The project manager is the person responsible for accomplishing the project
objectives.
Managing a project includes:
• Identifying requirements
• Establishing clear and achievable objectives
• Balancing the competing demands for quality, scope,
time and cost
• Adapting the specifications, plans, and approach to
the different concerns and expectations of the various
stakeholders.
1. Introduction
The project lifecycle describes the tasks that must be completed to produce a
product or service.
The project management lifecycle defines how to manage a project.
While no two projects are exactly alike, all projects should progress through the
same four project management phases:
As there are four phases within the project life cycle, there are four main
sections in this Chapter. Each of these sections describes a particular project life
cycle phase in detail, by providing the activities and tasks required to complete
the phase in its entirety. Students will then learn how to initiate projects by
developing a business case, undertaking a feasibility study, establishing the
terms of reference, appointing the team and setting up a project office.
This chapter includes the activities required to create a project plan, resource
plan, financial plan, quality plan, risk plan, acceptance plan, communications
plan and procurement plan. The entire tender process is also defined, allowing
you to create a suite of tender documentation to help you select a preferred
supplier and create a supplier contract.
Let us analyze in depth the different phases of the project management
1. Project Initiation
The first phase of a project is the initiation phase. During this phase a business
problem or opportunity is identified and a business case providing various
solution options is defined. Next, a feasibility study is conducted to investigate
whether each option addresses the business problem and a final recommended
solution is then put forward. Once the recommended solution is approved, a
project is initiated to deliver the approved solution. Terms of reference are
completed outlining the objectives, scope and structure of the new project and a
project manager is appointed. The project manager begins recruiting a project
team and establishes a project office environment. Approval is then sought to
move into the detailed planning phase.
Within the initiation phase, the business problem or opportunity is identified, a
solution is defined, a project is formed and a project team is appointed to build
and deliver the solution to the customer.
The following Figure shows the activities undertaken during the initiation
phase:
Undertake a Establish the
Develop a Appoint the
feasibility terms of
project plan project team
study reference
Perform
Set up the
the stage
project office
gate
2. Project Planning
Once the scope of the project has been defined in the terms of reference, the project
enters the planning phase. This involves creating a:
Summary: By now, the project costs and benefits have been documented, the
objectives and scope have been defined, the project team has been appointed
and a formal project office environment established. It is now time to
undertake detailed planning to ensure that the activities performed during the
execution phase of the project are properly sequenced, resourced, executed and
controlled. The activities shown in the following figure are undertaken.
Create a Create a Create a Create a Create a
project plan resource plan financial plan quality plan risk plan
Create a resource plan: Immediately after the project plan is formed, the level
of resource required undertaking each of the activities and tasks listed within the
project plan will need to be allocated.
Although generic resource may have already been allocated in the project plan,
a detailed resource plan is required to identify the:
• Type of resource required, such as labor, equipment and materials;
• Quantity of each type of resource required;
• Roles, responsibilities and skill sets of all human resource required;
• Specifications of all equipment resource required;
• Items and quantities of material resource required.
A schedule is assembled for each type of resource so that the project manager
can review the resource allocation at each stage in the project.
Create a financial plan: A financial plan is created to identify the total
quantity of money required to undertake each phase in the project (in other
words, the budget). The total cost of labor, equipment and materials is
calculated and an expense schedule is defined which enables the project
manager to measure the forecast spend versus the actual spend throughout the
project. Detailed financial planning is an extremely important activity within
the project, as the customer will expect the final solution to have been delivered
within the allocated budget.
Create a quality plan: Meeting the quality expectations of the customer can be
a challenging task. To ensure that the quality expectations are clearly defined
and can reasonably be achieved, a quality plan is documented. The quality plan:
• Defines the term 'quality' for the project.
• Lists clear and unambiguous quality targets for each deliverable. Each quality
target provides a set of criteria and standards to be achieved to meet the
expectations of the customer.
• Provides a plan of activities to assure the customer that the quality targets will
be met (in other words, a quality assurance plan).
• Identifies the techniques used to control the actual quality level of each
deliverable as it is built (in other words, a quality control plan).
"Not only is it important to review the quality of the deliverables produced by
the project, it is also important to review the quality of the management
processes that produced them. A quality plan will summarize each of the
management processes undertaken during the project, including time, cost,
quality, change, risk, issue, procurement, and acceptance and communications
management.
Create a risk plan: The next step is to document all foreseeable project risks
within a risk plan. This plan also identifies the actions required to prevent each
risk from occurring, as well as reduce the impact of the risk should it eventuate.
Developing a clear risk plan is an important activity within the planning phase,
as it is necessary to mitigate all critical project risks prior to entering the
execution phase of the project.
Create an acceptance plan: To deliver the project successfully, you will need to
gain full acceptance from the customer that the deliverables produced by the
project meet or exceed requirements.
An acceptance plan is created to help achieve this, by clarifying the completion
criteria for each deliverable and providing a schedule of acceptance reviews.
These reviews provide the customer with the opportunity to assess each
deliverable and provide formal acceptance that it meets the requirements as
originally stated.
Create a procurement plan: The last planning activity within the planning phase
is to identify the elements of the project to be acquired from external suppliers.
The procurement plan provides a detailed description of the products (that is,
goods and services) to be acquired from suppliers, the justification for acquiring
each product externally as opposed to from within the business, and the schedule
for product delivery. It also describes the process for the selection of a preferred
supplier (the tender process), and the ordering and delivery of the products (the
procurement process).
Contract the suppliers: Although external suppliers may be appointed at
any stage of the project, it is usual to appoint suppliers after the project plans
have been documented but prior to the execution phase of the project. Only
at this point will the project manager have a clear idea of the role of suppliers
and the expectations for their delivery. A formal tender process is undertaken
to identify a short list of capable suppliers and select a preferred supplier to
initiate contractual discussions with. The tender process involves creating a
statement of work, a request for information and request for proposal
document to obtain sufficient information from each potential supplier and
select the preferred supplier.
Once a preferred supplier has been chosen, a contract is agreed between the
project team and the supplier for the delivery of the requisite products.
Perform a phase review: At the end of the planning phase, a phase review is
performed. This is a checkpoint to ensure that the project has achieved its
objectives as planned.
3. Project Execution
Perform a phase review: At the end of the execution phase, a phase review is
performed. This is a checkpoint to ensure that the project has achieved its
objectives as planned.
4. Project Closure
Project closure involves releasing the final deliverables to the customer, handing
over project documentation to the business, terminating supplier contracts,
releasing project resources and communicating the closure of the project to all
stakeholders. The last remaining step is to undertake a post implementation
review to quantify the level of project success and identify any lessons learnt for
future projects.
Following the acceptance of all project deliverables by the customer, the project
will have met its objectives and be ready for closure. Project closure is the last
phase in the project life cycle, and must be conducted formally so that the
business benefits delivered by the project are fully realized by the customer. The
activities outlined in the figure above are undertaken:
Perform the project Review project
closure completion
The LFA is an analytical, presentational and management tool which can help
planners and managers to:
Analyze the existing situation during activity preparation
Establish a logical hierarchy of means by which objectives will be reached
identify the potential risks for achieving the objectives, and to sustainable
outcomes
Establish how outputs and outcomes might best be monitored and evaluated
If desired, present a summary of the activity in a standard format, and
Monitor and review Activities during implementation.
LFA can be used throughout NGO management as an aid activities in
LFA is best started early in activity design. (It is more difficult to use the
LFA to review and/or restructure ongoing activities which were not
designed using LFA principles and practices). As LFA is an ‘aid to
thinking’, it has widespread and flexible application.
Taking time to explain the principles of LFA and clarifying the terminology used
Integrating effective team work and adult learning methods into meetings with stakeholder
groups, and
Ensuring that stakeholder groups are involved in situation and/or problem analysis,
particularly in early design.
However, LFA is not a tool that all participants should necessarily be expected to
understand or use. While ‘logical’ in concept, its effective application poses many
challenges, even to the experienced user.
During activity design (including identification, preparation and appraisal and approval)
the purpose of the LFA is to produce a soundly document an activity design for a proposed
new development activity which includes both:
An activity description, which clearly specifies what the proposed activity is to do and
how, and
A systematic and soundly based activity rationale, which clearly states the case for
implementing the proposed activity from the perspective of both the sponsors who would
The activity description typically specifies:
• The activity components, and what is to be done in each component
• Roles and responsibilities of all the main participants in implementation, and
• The proposed management and administrative arrangements for the activity,
particularly including the part to be played by each of the partners to
implementation.
In this way the activity design makes explicit the means by which the desired ends
of the activity are to be attained. That is, it outlines the means-end relationship
between what the activity actually does and the attainment of its objectives, and
between the attainment of the lower level objectives of the activity and its higher
level (or ultimate) objectives.
(For example, as explained later, the relationship between its immediate
Purpose, and its ultimate Goal).
What the activity will do, and what it will produce (Activity Description)
The activity’s hierarchy of objectives and planned results (also Activity
Description)
The key assumptions that are being made and
How the activity’s achievements will be measured, monitored and evaluated
(Indicators and Means of Verification).
The general structure of a Logframe Matrix is shown in Figure 1 below.
In order to help avoid common problems associated with the use of the LFM,
managers should:
• ensure their colleagues and partners have a common understanding of the key
analytical principles and terminology used
• emphasize the importance of the LFA process at least as much as the matrix
product
• ensure it is used as a tool to promote stakeholder participation, dialogue and
agreement on activity scope, rather to impose ‘external’ concepts and priorities
• avoid using the matrix as a blueprint through which to exert external control over
the activity
• treat the matrix as a presentational summary (keep it clear and concise), and
• refine and revise the matrix as new information comes to light.
If-then causality
Constructing the Project Description in the matrix involves a detailed breakdown
of the chain of causality in the project design (and the associated means-ends
relationships).
• if inputs are provided and activities are undertaken, then outputs will be
produced
• if outputs are produced, then purpose will be achieved
• if purpose is achieved, this should then contribute to the overall goal.
Each level thus provides the rationale for the next level down: the goal helps
justify the purpose, the purpose the component objectives, and so on down the
hierarchy.
Any activity is subject to influence by factors that are difficult to predict and
over which no-one has direct control.
The fourth column of the matrix is used to highlight assumptions about the
external conditions that need to be fulfilled if the vertical logic of the activity
description is to hold true. It is also used to highlight key assumptions about the
relationships between, and respective inputs of, the partners to activity
implementation.
The relationship between assumptions and the activity description is shown in
Figure below.
• After you have placed the card or cards for each relationship, pause to review.
Then ask the group if there are more causes leading to that problem.
• Similarly you must ask if there are any more effects resulting from that
problem.
• If there are multiple effects resulting from a cause, place them side by side
and above the cause(s).
D: Checking the logic
• At each stage you should invite participants to move the cards, i.e. to suggest
or hypothesize other relationships.
• When you have placed all cards, review the structure to ensure that related
streams of cause and effect are close to each other on the problem diagram.
• Choose one of the cards at the top line of your Problem Tree, then work back
through the diagram according to the guiding question: “What leads to, or
causes, that?” in order to check the logic or completeness of your cause-effect
structure.
E: Drafting the problem tree diagram
• Then draw in vertical links to show cause-effect relationships, and horizontal
links to show joint causes and combined effects; and
• Copy your diagram onto a sheet of paper and distribute it for further comment
and variations within an appropriate time period.
Having identified the main problems and the cause and effect relationship
between them, it is then important to give further consideration to who these
problems actually impact on most, and what the roles and interests of
different stakeholders might be in addressing the problems and reaching
solutions.
On some occasions it may be advisable to undertake the stakeholder analysis
(or an initial stakeholder analysis) before embarking on the problem analysis.
For example, if it is likely that there are strong competing interests within or
between stakeholder groups that may influence their input into the analysis of
the development problem, then this should be known beforehand so that the
problem analysis can ensure such divergent views and interests are
appropriately ‘captured’ and factored into the analysis.
Opportunities Threats
Increasing pressure from public and from National fiscal outlook not promising – threat
politicians to address police service training of budget cuts
needs Risk of growing institutional corruption
Public Service Training Institute starting to Country commitment to regional and
offer broader range of generic management international peacekeeping are stretching
skills training overall resources
Regional interest in joint/collaborative
security issues resulting in increased sharing
of resources for training
B: Venn diagrams
Venn Diagrams are created to analyse and illustrate the nature of relationships
between key stakeholder groups. The size of the circle used can help indicate the
relative power/influence of each group/organization, while the spatial separation
is used to indicate the relative strength or weakness of the working
relationship/interaction between different groups/organizations. Venn diagrams
are commonly used as a participatory planning tool with target groups, to help
them profile their concept of such relationships. An example of a Venn Diagram
is shown in Figure B4.
Traditional
Police elders
Village courts
Judiciary
Preliminary analysis indicates that: Community consider themselves close to
Village Elders and to village courts, but distant from ‘official’ justice
organisations. Police are viewed as distant but powerful, and closely linked to
the judiciary and public prosecutor. The ombudsman is particularly distant and
seen to be aligned with other “official” interests.
5.3 Analysis of objectives
Objective trees should be prepared after the problem tree has been completed
and an initial stakeholder analysis has been undertaken.
In its simplest form, the objective tree uses exactly the same structure as
the problem tree, but with the problem statements (negatives) turned into
objective statements (positives). However, the results of the stakeholder
analysis may have helped to give better focus to priority problems and not all of
the original problem statements may therefore need to be translated into
objective statements.
While the problem tree shows the cause and effect relationship between
problems, the objective tree shows the means - end relationship between
objectives (i.e. the means by which desired ends – or results – will be
achieved). This leads directly into developing the activity’s narrative
description in the LFM.
Once the negative statements from the problem tree have been re-worded to
positive statements, you should then check
• are the statements clear and unambiguous?
• are the links between each statement logical and reasonable? (Will the
achievement of one help support the attainment of another that is above it in the
hierarchy?)
• is there a need to add any other positive actions and/or statements? More detail
may be required.
• are the positive actions at one level sufficient to lead to the result above?
• do the risks to achieving the objectives and also having sustainable outcomes
appear to be manageable?
• is the overall structure simple and clear? Simplify if possible or necessary.
Once these main points have been checked, the proposed objective tree structure
can be circulated for further comment and feedback.
The problem tree is transformed into an objectives tree by restating the problems as
objectives. The objectives tree can be viewed as the positive mirror image of the
problem tree. It is usually necessary to reorder the position of objectives as you
develop the tree. The objectives tree can also be considered as an 'ends - means'
diagram. The top of the tree is the end that is desired and the lower levels are the
means to achieving the end.
Example:
5.4 Analysis of alternative strategies
The figure of the objective tree shows how the objective tree can be used to start
framing the objectives hierarchy in the first column of the Logframe matrix.
Objectives at the top of the tree should help frame goal and purpose statements,
while further down the tree component objective and output statements can be
identified. However, it should not be expected that the objective tree can be
transposed directly, without further adjustment, into the hierarchy of the activity
description in the matrix. Further adjustment and refinement of statements is
usually required and checking of the ‘means-ends’ logic should be ongoing as
the matrix is developed.
The logframe matrix is developed from the strategy analysis by filling in the
columns of the matrix as shown below. The goals, purpose, outputs/results and
inputs/activities are transposed from the strategy tree to the columns and rows in
the matrix.
The PPM (Project planning matrix) provides a one-page summary of:
I. Time Management
1. Activity List
This is a complete list of project activities, detailing all the work
packages according to their respective actions.
Activities are the necessary stages for the completion of a project. They
are performed on a sequence determined by the project characteristics.
The activities may occur sequentially or simultaneously.
The main types of activities are described in the following text:
Executive activities or tasks:
These are the activities directly related to the course of action within the
project. Examples of executive activities:
Packing computers
Cleaning the land
Typing a purchase report
Reviewing an article
Milestones or deliverables:
The milestone represents an event or condition that marks the execution of a group of
activities related to each other, or the completion of a project phase. It serves also to
identify the work package deliverables and has no duration. It is also referred to as
stages or gates. Examples of milestones:
Roof ready (delivery)
Product tests performed
Third installment paid
The Gantt chart is the standard display in most of the project management
software.
3. Network Diagram
The project budget can be represented by the sum of the fixed cost plus the
cost of the resources of each project activity. Budgets are the financial
attributions of the resources necessary to complete the project, usually
expressed in currency units (see Table below).
2: NETWORK SCHEDULING AND THE PERT METHOD
Before activities can be included in a network, their relationships to each other must
be known; in general, this involves knowing for each activity:
• What activities are its predecessors?
• What activities are its successors?
• What activities can be done at the same time as it?
Every activity, except the first one, has predecessors, which are activities that must
be completed ahead of it. In the figure above, for example, “put on shirt” is a
predecessor for “put on tie.” Similarly, every activity except the last has successors,
activities that cannot begin until the current activity is completed. “Put on tie” is a
successor of “put on shirt,” which is a successor of “put on underwear,” and so on.
However, to construct a network it is really only necessary to identify each
activity’s immediate predecessors, those activities that immediately precede it. For
example, although “wake up” and “get undressed” are both predecessors for “take
shower,” only “get undressed” is the immediate predecessor and need be identified.
Given the information in, for example, the previous table it is easy to construct
the network in the previous figure by starting with the first activity (the one with
no immediate predecessors), then linking activities one by one to their respective
immediate predecessors.
Once you have constructed the network you can easily see which activities are
sequential and which are parallel.
Two activities that have a predecessor-successor relationship are sequential
activities one follows the other. For example, “take shower,” “put on
underwear,” and “put on shirt” are sequential activities because they occur in that
order, one after another.
Two or more independent activities that can be performed at the same time
are parallel activities. For instance, “put on shirt,” “put on pants,” “dry, brush
hair,” and “put on socks” are parallel because they can be done in any order or
(though difficult in this case) all at the same time.
The PERT is a network method for project planning. PERT was developed for
application in projects where there is uncertainty associated with the nature and
duration of activities. It originated in the late 1950s during the U.S. Navy’s Polaris
Missile System program. In complex research and development programs there are
questions about the kind of research to be done, how long it will take, what
stages of development are necessary, and how fast they can be completed
largely because of the uncertainty about the exact nature of the final outcomes.
Such projects are contracted as new developments unfold and before problems in
technology, materials, and processes can be identified and resolved.
Thus, the duration of the project is uncertain, and there is considerable risk that the
project will overrun the target completion time.
To accelerate the Polaris program a special operations research team was formed in
1958 with representatives from the Navy’s Special Projects Office, the consulting
firm of Booz, Allen, and Hamilton, and the prime contractor Lockheed Missile
Systems. As a way of handling uncertainties in the estimating activity times, the
team developed PERT.
1.Three Time Estimates
As seen in the figure below the optimistic time, a, is the minimum time an activity
could take, the situation where everything goes well; there should be little hope of
finishing earlier. A normal level of effort is assumed with no extra shifts or
personnel. The most likely time, m, is the normal time to complete the job. It is the
time that would occur most frequently if the activity could be repeated. Finally, the
pessimistic time, b, is the maximum time an activity could take. the situation
where bad luck is encountered at every step. The pessimistic time includes likely
internal problems in development or fabrication, but not environmental snags such
as strikes, power shortages, bankruptcy, fire, or natural disasters. The three
estimates are obtained from the people most knowledgeable about difficulties
likely to be encountered and about the potential variability in time, expert
estimators or those who will actually perform or manage the activity.
The three estimates are related in the form of a Beta
probability distribution with parameters a and b as the end
points, and m the modal, or most frequent, value. The PERT
originators chose the Beta distribution because it is unimodal,
has finite end points, and is not necessarily symmetrical,
properties that seem desirable for a distribution of activity
times.
Based on this distribution, the mean or expected time, te, and
the variance, V, of each activity are computed with the three
time estimates using the following formulas:
The expected time, te, represents the point on the
distribution in the previous figure above where there is a
50-50 chance that the activity will be completed earlier or
later than it. In figure above:
The larger V, the less reliable te, and the higher the likelihood that the
activity will be completed much earlier or much later than te.
This simply reflects that the farther apart a and b, the more dispersed the
distribution and the greater the chance that the actual time will be significantly
different from the expected time, te. In a “standard job” estimates of a and b are
close to each other, V is small, and te is more reliable.
The expected time, te, is used in the same way as the estimated activity duration
time was used in the networks. Because statistically the expected time of a
sequence of independent activities is the sum of their individual expected times,
the expected duration of the project, Te, is the sum of the expected activity times
along the critical path:
where te are expected times of the activities on the critical path. In PERT, the project
duration is not considered a single point estimate but an estimate subject to uncertainty
owing to the uncertainties of the activity times along the critical path. Because the project
duration Te is computed as the sum of average activity times along the critical path, it
follows that Te is an average time. Thus, the project duration can be thought of as a
probability distribution with an average of Te. So the probability of completing the project
prior to Te is 50 percent, and the probability of completing it later than Te is 50 percent.
The variation in the project duration distribution is computed as the sum of the variances of
the activity durations along the critical path:
To answer the first question, use Ts = 27 because the question asks the probability
of finishing within a target completion date of 27 days. From the network, the
expected project duration, Te, is computed as 29 days. Therefore
The probability of completing the project within 27 days is equal to the area under
the normal curve to the left of z = -0.82. Referring to statistic table and interpolation
(see statistic first year management) and interpolating, the probability is 0.207, or
about 21 percent. (P (z < - 0.82) = P (z>0.82) because the curve of Gauss is
symmetric. Therefore, this probability can be transformed into: 1 – P(z <0.82). 1 –
0.7939 = 0.207 = 21%.( Read book: Bernard Grais, statistic methods, 3rd edition,
2000, page 110)
The first thing to do is to calculate the te and V for each activities. The V of each
path will equal to the sum of te and V of activities constituting the path.
*critical path
*near critical paths
To answer the second question, suppose we rephrase it to ask: At what date is there
a 95 percent probability that the project will have been completed? Again, using the
table and interpolating, a probability of 0.95 is seen to have a z value of
approximately 1.645. As before, we calculate:
In other words, it is “highly likely” (95 percent probable) that the project will be
completed within 33 days.
5. Time-Cost Relationship
The critical path method assumes that the estimated completion time for a
project can be shortened by applying additional resources; labor,
equipment, capital to particular key activities. It assumes that the time to
perform any project activity is variable, depending on the amount of effort or
resources applied to it.
Unless stated otherwise, any given activity is assumed to be performed at a
normal (usual and customary) work pace. This is the “normal” point shown in
the figure below.
Associated with this pace is the normal time, Tn—how long the activity will
take under normal work conditions. Also associated with the normal pace is the
normal cost, Cn, the price of doing the activity in the normal time. (Usually the
normal pace is assumed to be the most efficient and thus least costly pace.
Extending the activity beyond the normal pace will not produce any additional
savings and might well increase the cost.)
To reduce the time to complete the activity, more resources are applied in the form
of additional personnel and overtime. As more resources are applied, the duration
is shortened, but the cost rises. When the maximum effort is applied so that the
activity can be completed in the shortest possible time, the activity is said to be
crashed. The crash condition represents not only the shortest activity duration, but
the greatest cost as well.
This is the “crash” point shown in the figure below
Figure: Time-cost relationship for an activity.
The cost slope is given by:
= - $3/week
Thus, for each week the activity duration is reduced (sped up) from the normal
time of 8 weeks, the additional cost will be $3K. Completing the activity 1 week
earlier (in 7 weeks) would increase the cost of the activity from the normal cost
of $9K to the “sped up” cost of $9K + $3K = $12K; completing it another week
earlier (in 6 weeks) would increase the cost to $12K + $3K = $15K; completing
it yet another week earlier (in 5 weeks) would increase the cost to $18K.
According to the figure above, this last step puts the activity at the crash point,
the shortest possible completion time for the activity.
Through the following stapes, this village can arrive to determine the prices
which will allow measuring the “social satisfaction” regarding the budget
of the project.
stage 1 : choice of products and definition of unities of goods
For each social sector chosen by the community, (health, education, drinkable water),
the village must begin by defining produced unities: for example: one year of school for
children, a certain quantity of water per family and per day, a child vaccinated against
diseases that affect children, or one medical consulting for a pregnant woman, etc.
By discussing with the population, it is possible in a community, to determine quantities
of each social goods the population likes or prefers to obtain.
Once the types and quantities of goods have been defined, one can ask to the population
to rank the preferences, it means to range the different products according to their
preferences. Of course, this process is complex, but with a dialogue and discussion with
the population by asking them clear and precise questions, it is again possible, by
asking them for example to vote, that the population rank their preferences.
Afterward, the preferences can be weighted. The objective here is to ask the community
for how much it prefers one product to another one. A very simple way is to begin by
most desired product and to see afterward; to what extent the first product is preferred
to the second one, etc.
Let us suppose that after discussing with the population, the village has defined
three products: one year of schooling for a child, 50 liter of water per family and
per day, one medical consulting for pregnant woman at the hospital, with the
weighting given bellow. A higher weighting means that the product is highly
desired by the population.
This table shows that through a democratic process, the village has ranked the
different products. The drinkable water is 2 times preferred than the children
schooling, and the later is 2 times preferred than the medical consulting.
Stage 3: The sum of the weighting and expression of the weighting in terms of percentages.
To easy the future calculations, we will express the weights in percentage, by comparing each to
the total. The following table is then obtained:
To estimate the return of the project, we will assume first of all that the
production of the project will not change the value that the population
attributes to the goods produced by the project. It means that the value
of a product will not change if for example it is produced in a huge
quantity.
- stage 4: estimation of the production of the project (in quantity)
Let us suppose that there are several possible combinations of the project, each combination
can produce a certain quantity of each type of product. One can have for example a project 1
that produces 100 units of water (X), its means 2 wells, 200 school units, etc. the following
table gives the different possibilities of production.
Number of unites produced (X, Y, Z) by the project n°....
The table gives also an estimation of the investment cost of each project.
Stage 5 : estimation of social utilities (satisfaction) that each project can produce
After estimating the producible quantities, one can now estimate the social value
that each project can produce by multiplying the number of units of each product by
its social value (its weight) estimated in the following table:
One can see that that greatest collective satisfaction of utility is given by the
project n° 2 and n°3. However, to select the best project, one must not only
calculate the satisfaction produced by the project but also the cost at which
the utility or satisfaction is produced.
By calculating the ratio between the utilities generated by each project and
its cost, one can obtain the following ratios:
One can see that, basing on return (ration Utilities (advantage)/cost), the project
n°1 has the highest return, followed by the project n°3 and by the project n°2.
If we agree that the village has limited means, either because its revenues are
limited or because the working time the peasant can allocate to the project (work
group) is limited, or the combination of the 2 reasons, we will see that this limit
will allow giving a monetary value to each weight.
Let us assume that the village possesses only a budget of $15000 to be affected to
projects.
With this amount the project will decide to carry out the project n°1 and n°3 which
offer the highest return according to the budget. In other words, taking account the
budget constraint, the village will reach the highest satisfaction per spent $ by
carrying out the two projects.
One can also notice that the total satisfaction of the projects n°1 and n°3 equals to
121.45+214.2 = 335.65 points of collective value. It means that, the peasants are
ready to spend $ 15000 for reaching a global satisfaction at which they give a value
of 335.65 points. In other words each value point equals (is worth) for the village
(15000/335.65) = 44.69$
DEMAND ESTIMATE
Introduction
It is of vital importance for any firm to have an understanding of the demand for its
products. Demand relationships determine revenues and indirectly affect output and
costs; they thus have a fundamental impact on profits. An understanding of demand
is also relevant for planning purposes, involving production, transportation,
inventory, sales, marketing and finance functions.
The identification of factors affecting demand and the precise effects that these
have is therefore a core element in managerial economics.
Unfortunately the word ‘demand’ can be used in a variety of senses, which often
causes misunderstanding and errors of analysis. We can talk about demand
curves, schedules, functions, equations, relationships or points.
When economists use the single word ‘demand’ they are referring to the
relationship that is frequently called the demand curve. In this sense, demand
refers to the quantities that people are or would be willing to buy at different
prices during a given time period, assuming that other factors affecting these
quantities remain the same.
It is worth noting that this definition incorporates three important concepts:
- It involves three parameters – price, quantity and time
- It refers to quantities in the plural, therefore a whole relationship, not a single
quantity
- It involves the ceteris paribus (other things being equal) assumption, which is a
very common one in making statements in economics.
Example:
Demand table
3.2.2 Tables, graphs and equations
a. Tables
These are the simplest method of representation. An example of a demand table or
schedule faced by a retailer is given above. The table shows the general ‘law of
demand’, that less is demanded at higher prices. It should be noted that the original
statement above relating to a quantity demanded is included in the table as one of
the five pairs of values. Although they are simple to understand the main problem
with tables is that they are not very useful for analytical purposes.
b. Graphs
These are much more useful for analysis, and indeed most analysis in introductory
microeconomics involves the use of graphs. A graph relating to the above demand
schedule is shown in Figure above. It can be seen that the demand relationship in
this case is both inverse and linear. At this stage both of these characteristics are
assumed, but later on both of these assumptions will have to be examined. Again the
difference between the concepts of demand and quantity demanded is illustrated:
the former relates to the whole demand curve whereas the latter relates to a single
point on the curve.
Although graphical analysis is very useful in economics its main disadvantage is
that it essentially involves a two-dimensional framework. Thus it is mainly limited
to examining two-variable relationships. Demand relationships often involve many
variables and although the effects of these can be shown on a graph, they are
difficult to measure.
c. Equations
These are the most useful method of representation for analytical purposes since
they explicitly show the effects of all the variables affecting quantity demanded, in a
concise form that at the same time reveals important information regarding the
nature of the relationship.
Taking the demand curve in Figure above, we can estimate the equation relating to it in
various ways. The general form of the demand function in terms of price and quantity
demanded is:
Taking the demand curve in Figure above, we can estimate the equation relating to it in
various ways. The general form of the demand function in terms of price and quantity
demanded is:
Q = f(P)
This is the most general way of describing the relationship since it does not involve
any specific mathematical form. It can obviously be expanded by including any
number of variables that might affect quantity demanded on the right hand side of the
equation, for example:
Q = f(P; A; Y; Ps; . . . )
where A represents advertising expenditure, Y represents average income of the market
and Ps represents the price of a substitute product.
In the two-variable case the demand function can be expressed in a linear form:
Q = a + bP
a and b are coefficients, represents . Again any two pairs of values can be used to
establish that b=-2. For example, if the first two pairs of values are taken,
b=-20/10=-2. Then any pair of values can be used, substituting the value of b, to
calculate the value of a.
If the first pair of values is taken the following expression is obtained:
120 = a -2(30)
Thus a=180 and the demand equation can now be written:
Q =180 - 2P
The advantage of this approach is that the value of b can more easily be
interpreted as a slope coefficient. The value of a in turn can be interpreted as an
intercept.
1. Introduction
In the previous section it was generally assumed that the demand function for a
firm or market was known; in practice it has to be estimated from empirical data,
and that is the subject of this chapter. When we speak of estimation there are a
number of stages involved in this process. Some of these stages may be omitted
in the simpler methods of estimation, like the first two described in the next
section. However, with a statistical study, or econometric analysis
2. Methods
There are a variety of ways that can be used to estimate demand, each of which
has certain advantages and disadvantages.
1. We may not know from a theoretical viewpoint what variables are relevant in
affecting the demand for a particular product.
2. The information may not be available, or impossible to obtain. An example might
be the marketing expenditures of rival firms.
3. It may be too costly to obtain the relevant information. For example, it might be
possible to obtain information relating to the income of customers, but it would take
too much time (and may not be reliable).
There are many sources of data available, but in general the following are the most
important in demand estimation, and indeed in most of managerial economics.
1. Records of firms. Sales, marketing and accounting departments keep records
of many of the key variables of interest. Such data are normally up to date.
2. Commercial and private agencies. These include consulting firms, market
research firms and banks. In addition, a firm may want to commission one of
these agencies to carry out a particular study, but it would have to consider the
cost involved compared with using freely available data.
3. Official sources. These include government departments and agencies, and
international agencies like the EU, OECD (organization for economics
cooperation and development), WTO (world trade organization) and the various
UN agencies. Such data tend to be more macroeconomic in nature, although
there are also many industry studies.
Presentation of data
a. Tables
The most basic method of presenting demand data is in the form of a table, as
seen in the previous chapter. To begin with, we will take a two-variable study,
involving just quantity (sales) and current price, to simplify the analysis. In
reality this is only justified if either:
no other variables affect sales (highly unlikely), or
other variables do affect sales but remain constant (still fairly unlikely).
The main advantage of limiting the study to two variables is that such
relationships can easily be shown graphically.
Consider the example in Table below, relating to a cross-section study of seven
firms.
Demand table
4.5 Simple regression
4.5.1 The OLS method
The OLS procedure is normally performed on a computer using a software package like
SPSS or STATA. The data are entered, the relevant commands are given and the values
of a and b are then displayed
Example:
Goodness of fit
Multiple regression
It was highly unlikely that in a demand relationship there would only be one
factor affecting sales, or that other factors would remain constant. We therefore
have to consider the multiple regression model in order to analyze more complex
but more realistic situations. This section will focus on the differences between
the multiple regression (MR) and simple regression (SR) models. Since the MR
model is unlimited in terms of the number of independent or explanatory
variables that it can include, we must also consider how to determine which
variables to include in the model in any particular situation.
We already know that if a simple regression model produces a low R2 this is an
indication that other factors should be explicitly included in the analysis, thereby
involving a multiple regression model. The population regression function
therefore assumes the linear form:
Thus we can see the effects of both current price and past price. The
interpretation is that for every £1 the current price rises, sales will fall by 3.89
units, assuming no change in the past price. Also it can be seen that for every
£1increase in past price, current sales will be 6.394 units lower, assuming
current price stays the same.
The aim of this market analysis is to make sure there is a true market for the
project product or a service. The aim of this study is to conduct three kinds of
estimates:
- Estimate total demand
- Estimated total supply
- Estimate market gap
Example:
Total market = 500000 units
Total supply = 300000 units
Market gap = 200000 units
Project product = 100000 units
Market share of the project = 1000/2000 = 50%
Suppose that the increase rate of the demand is 10%
The market gap can be estimated as follows:
The share of the project of the market gap can be calculated as follows:
Technical Feasibility Study
The Technical Feasibility Study assesses the details of how you will deliver a
product or service (i.e., materials, labor, transportation, where your business will be
located, technology needed, etc.). Think of the technical feasibility study as the
logistical or tactical plan of how your business will produce, store, deliver, and track
its products or services.
A technical feasibility study is an excellent tool for trouble-shooting and long-term
planning. In some regards it serves as a flow chart of how your products and
services evolve and move through your business to physically reach your market.
You do not have to include specific financial information in the technical portion of
your feasibility study, but all information in this component must support your
financial data represented elsewhere. Basic things that most businesses need to
include in their technical feasibility study include:
• Materials
• Labor
• Transportation or Shipping
• Physical Location
• Technology
The technical component serves as the written explanation of financial data
because it offers you a place to include detailed information about why an
expense has been projected high or low, or why it is even necessary. It
demonstrates to potential investors and lenders (and in some cases, potential
clients) that you have thought about the long-term needs your business will
have as it grows.
For example:
Fancy formulas for ranking capital projects have little meaning unless the cash
flow data going into them are correct. In this section, we shall explore principles
for project cash flow estimation. These principles are also broadly applicable to
operating cash budgets. Cash budgets different from typical operating budgets
that focus on profit and loss.
Capital budgeting decisions are based on cash flows, not accounting income.
This overriding principle informs decision making throughout the process of
developing a cash flow model. The other overriding principle is to understand
that, like finance, capital budgeting is about shaping the future. It is a forward-
looking process, and little weight is given to anything that happened prior to the
date budgeting decisions are being made. These principles give rise to a number
of rules about cash flow estimation.
1. Incremental cash flows: Only incremental cash flows are relevant. Cash that
will flow into or out of the company whether or not the project is undertaken is
irrelevant.
2. Sunk costs: Expenditures made prior to the capital budgeting decision, also
called sunk costs, are never included in the decision-making process or in the
estimation of cash flows. Sunk costs are the result of past actions and cannot be
changed. However, sunk costs may reduce future costs. For example, if a project
can be built on a foundation that already exists, it will indirectly affect the capital
budgeting decision by lowering future costs.
6. Salvage: If plant or equipment purchased for the capital project can be sold at
the end of the project, the salvage value of that plant and equipment should be
counted as a cash inflow. Gain or loss on sale of salvage has tax consequences
that must be netted against proceeds. Selling costs should also be considered in
net cash flows as, for example, when real estate is sold through a broker.
8. Net cash flows: In some years, there will be cash outflows for plant,
equipment, upgrades, restoration of land, and so forth at the same time that there
are cash inflows from operations, salvage, or recovery of working capital. Cash
inflows and cash outflows for any given year should be netted to a single number
for the year.
1. Investment cash flows: Investment outlays are expenditures needed to get the
project up and running. This includes plant and equipment, as well as increases
in net working capital for accounts receivable, inventory, and training payroll.
2. Operating cash flows: Operating cash flows are cash flows over the life of
the project.
3. Terminal cash flows: Terminal cash flows include the salvage value of plant
and equipment at the end of a project, as well as recovery of working capital.
Example:
Parker Packaging estimates it can double sales if it purchases and installs a new box-
making machine. The cost of the machine is $200,000, shipping and installation costs
are $40,000. Accounts receivable and inventory combined will double from $100,000
to $200,000 as the result of increased sales. The machine has a life expectancy of six
years and a salvage value of $20,000. After-tax profits attributable to the machine will
be $70,000 per year. Year 6 inflows are the result of operating cash inflows of
$110,000 plus the terminal cash flow of $120,000, for a total of $230,000.
4. Internal rate of return (IRR): This is the yield on a project. It is defined as the
discount rate that will make the net present value equal to zero.
1. Payback methods
If all cash inflows were the same in every period, one could simply divide cash
inflows by cash outflows. However, with uneven cash flows, one must subtract
inflows from outflows year by year until the final year. In the final year, divide the
residue of the outflow amount by the last inflow.
Example
A project costs $100,000 in year 0, and CF $30,000 in year 1, $50,000 in year 2,
and $70,000 in year 3. Subtracting $30,000 and $50,000 from $100,000 for years 1
and 2 leaves a residue of $20,000. The residue of the $20,000 cash outflow
(investment) /$70,000 cash inflow in year 3 = 0.286. Taken together, the payback is
2 years = 0.286 year or 2.286 years.
Partial year payback = Residue of initial investment/ Year’s cash inflow =
$20,000/$70,000 = 0.286 year
The following formula can be used:
PB= A+
A is the last period with a negative cumulative flow
/B/ Is the absolute value of cumulative cash flow at the end of the period A
C is the total of cash flow during the period after A
When using the payback method, projects with the shortest payback rank ahead of
projects with longer paybacks. Since payback provides information on how quickly
investments are recovered, it addresses liquidity and cash flow issues, both of which are
extremely important to small businesses.
While the payback method is simple and widely used, it has two major flaws: (1) it
doesn’t consider the time value of money, and (2) it tends to favor projects with
near-term payback, compared to a project that has a greater payback over the long
run.
Consider two projects, A and B. Both require an investment of $100,000. Cash inflows
for project A are $50,000 for three years, at which time the project ends. Cash inflows
for project B are $40,000 for eight years. The payback method will rank project A ahead
of project B, even though project B will generate more cash over its lifetime.
Format for computing payback:
2. Discounted payback method
Both require a $100,000 investment, and A pays $50,000 for three years, whereas
B pays $40,000 for eight years. For purposes of this example, assume a discount
rate of 10%.
PV=FV(1/(1+r)n
FV= PV(1+r)n
Project B generates far more cash over its lifetime than project A, even though
project A ranks higher than project B in both the payback and discounted payback
method. Fortunately, there is a method that considers the present value of the cash
generated over the life of a project. It is the net present value method.
Net present value (NPV) is the discounted value of cash inflows less discounted
cash outflows, as shown in below. Net present value is designed to determine
whether the project will increase or decrease shareholder wealth on a risk-adjusted
basis, and by how much.
NPV = PV (cash inflows) – PV (cash outflows)
Where NPV is the net present value and PV is the present value of the cash inflows
and outflows, respectively. When there is only one cash outflow at the beginning of
a project, which is typical for many projects, PV (cash outflows) simply equals
invested capital. However, where there are multiple cash outflows, each must be
discounted back to the present. Two examples of projects with cash outflows at the
end of their useful life are strip mines where the land must be reclaimed, and
nuclear power plants that must be decommissioned.
Example
PV(K, n) = 1/(1+K)n
NPV = $30,000 x PV(12%, 1)
= $50,000 + PV(12%, 2)
= $70,000 + PV(12%, 3)
- 100,000
= $30,000 + 0.89286 + $50,000 x 0.79719
= $70,000 + 0.71178 _ $100,000
= $26,786 + $39,860 + $49,825 - $100,000
= $16,471
As a general rule, if the net present value is greater than zero, the project is
worth funding. The advantages of this method are that (1) it is fairly
straightforward; (2) unlike the payback and discounted payback methods,
it recognizes the value of cash inflows beyond the payback period; and (3) it
quantifies the risk-adjusted increase in shareholder wealth from the
The disadvantage is that it is difficult to compare NPV to any benchmark. For
example, suppose project A has an NPV of $10,000 and project B has an NPV of
$25,000. Which is the better project?
On the face of it, project B would seem better. However, suppose project A
required an investment of only $100,000, whereas project B required an
investment of $10 million. To make a sensible analysis of the two projects, one
would have to consider alternative uses of the incremental $9.9 million required
for project B. If alternative uses provide an NPV greater than the incremental
$15,000, project B would have to be rejected in favor of Project A and the other
alternative projects.
While net present value is obviously based on the amount and timing of cash
flows, it is worth examining how it varies with the discounting rate.
The higher the discounting rate, the more future cash flow is depreciated and,
therefore, the lower is the present value.
Net present value declines in inverse proportion to the discounting rate, thus
reflecting investor demand for a greater return (i.e., greater value attributed to
time).
Take the following example of an asset (e.g., a financial security or a capital
investment) whose market value is 2 and whose cash flows are as follows:
As a result, the present value of this investment is about 2.4. As its market value is
2, its net present value is approximately 0.4.
If the discounting rate changes, the following values are obtained:
Consider n= 3years
Internal rate of return (IRR) is the discount rate at which a project will have a net
present value of zero. Internal rate of return is another name for the yield on funds
invested in a project. How does one compute IRR? Thinking about the problem for
a moment, it is a lot like a bond yield problem. This class of problems is generally
too complex to use tables. Some texts suggest that this class of problem is
impossible without a financial calculator or computer, and leave people to trial and
error. But we know we can do better. How? Consider how the following equation
can be rewritten to yield the equation for the internal rate of return,
NPV = PV(cash inflows) - PV(cash outflows)
We know that NPV = 0, so the equation becomes
0 = PV cash inflows - PV cash outflows
In most cases, there is one cash outflow at project inception.
So we can further rewrite the equation as
Cash outflow - PV(cash inflows)
We could substitute a range of test IRR values into the present value function for
cash inflows and generate a series of numbers, some higher than the cash outflow
(the investment) and some lower.
If we plotted the generated numbers on the y axis, and the corresponding test
IRRs on the x axis, we could graph a curve. If we found, on the y axis, the actual
cash outflow, and drew a horizontal line across to where it intersected the curve,
we could read down to the x axis to find the correct IRR. But that is still not as
efficient as we want it to be. So consider this computational alternative.
a. Select a test IRR and compute a test present value of a cash inflow.
b. From our bond problems, we know that if the test cash inflow is less than the
cash outflow (investment), our IRR is too high. The discount rate, our IRR, is
“sanding down” cash inflows too fast. If the test cash inflow is higher than the
cash outflow, IRR is too low.
c. Select another IRR using informed judgment, based on the first test
computation.
d. Interpolate using the two data points thus created to estimate the actual IRR.
Example
We see that IRR1 was insufficient to discount cash inflows down to the amount of
the cash outflows (investment), so we need to select a higher value for IRR2. If, on
the other hand, IRR1 had discounted the cash inflows to a value less than cash
outflows, IRR1 was too high, and we would have to select an IRR2 that is lower.
For this problem, however, we need a higher IRR2. Selecting 24% and applying it
to the facts of the case, we can compute a test2.
test2 = $30,000 x PV(24%, 1) + $50,000 x PV(24%, 2) + $70,000 x PV(24%, 3)
= $30,000 x 0.80645 + $50,000 x 0.65036 + $70,000 x 0.52449
= $24,193.50 + $32,518 + $36,714.30
= $93,425.80
This is less than the investment (cash outflow) of $100,000. Since test1 and test2
bracket the cash outflow, we can conclude we have bracketed the “actual” IRR.
However, suppose IRR2 yielded a test2 that was still greater than the investment. In
that case, we would know that we had to select a higher discount rate, perhaps 30%
or more until test1 and test2 bracket the investment.
Proof We can prove that 20.247% is a good estimate of the internal rate of return for
this project by plugging it back into the NPV equation. If the NPV is zero, we know
our IRR is correct because, by definition, IRR is the discount rate that makes NPV
equal to zero.
Since there are no tables for 20.247%, it would be impossible to perform this proof
without the present value formula we discussed above5, which is given by:
Proof
NPV = $30,000/(1 + 20.247%) _ + $50,000/(1 + 20.247%) 2 + $70,000/(1 + 20.247)3
- $100,000
= $30,000/(1.20247) + $50,000/(1.20247)2 + $70,000/(1.20247)3 - $100,000
= $30,000/1.20247 + $50,000/1.44593+ $70,000/1.73869 - $100,000
= $24,948.65 + $34,579.82 + $40,260.20 - $100,000
Projects with the highest internal rate of return rank higher than projects with a
lower IRR. Projects with an IRR greater than the cost of capital should be
considered for funding. Those with an IRR equal to or less than the cost of capital
should not be considered.