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Lesson 2: Do Not Just Dream, Make It
Happen Albert E. Bandura's Self-efficacy
Biography
The concept of self-efficacy was introduced by
Albert Bandura in an article entitled "Self-efficacy: Toward a Unifying Theory of Behavioral Change" published in Psychological Review in 1977. The article also became an instant classic in psychology (Kendra 2017). Albert E. Bandura was born in Mundare, Alberta on December 4, 1925. He was the youngest of six children. He grew up with parents who put great emphasis on the value of family, life, and education.
Bandura took a summer job in Alaska after high
school graduation. He then took an introductory psychology course at the University of British Columbia as a working student. In three years' time, he graduated with The Bolocan Award in Psychology in 1949. He earned his master's degree from the University of lowa in 1951 and his PhD in Clinical Psychology in 1952. He had a postdoctoral position at the Wichita Guidance Center before accepting a position as a faculty member at Stanford University in 1953, where he still works at present. • The Bobo Doll Experiment
In the 1950s, Dr. Bandura had a study known as the
Bobo Doll Experiment. In this experiment, the sample children were presented with new social models of violent and nonviolent behavior toward an inflatable redounding Bobo doll. The result were: the group of children who saw the violent behavior model became violent to the doll, while the control group who was presented with the nonviolent behavior model was rarely violent to the doll. This experiment has proven right the hypothesis that social modeling is a very effective way of learning. Dr. Bandura introduced the social learning theory that focuses on what people learn from observing and interacting with other people. Bandura's social cognitive theory states that people are active participants in their environment and are not simply shaped by that environment. To date, as an active faculty member of Stanford University, Dr. Bandura continues to do researches such as self-efficacy, stress reactions, and effects of modeling on human behavior, emotion, and thought. He has received many awards and honorary degrees due to his works (The Great Canadian Psychology Website 2008). Dr. Bandura was named the most influential psychologist of all time. His theories gave major contribution to the field of psychology, psychotherapy, and education. He was elected president of the American Psychological Association (APA) in 1974. He was awarded by APA for his distinguished scientific contributions in 1980 and again in 2004 for his outstanding lifetime contributions to psychology. In 2015, Dr. Bandura was awarded the National Medal of Science by President Barack Obama (Kendra 2017). Summary of Self-efficacy Theory
Weibell (2011) summarized Albert Bandura's self-efficacy
theory: "Self-efficacy theory is based on the assumption that psychological procedures serve as a means of creating and strengthening expectations of personal efficacy." Self-efficacy theory distinguishes between expectations of efficacy and response-outcome expectancies. According to Weibell (2011), outcome expectancy is "a person's estimate that a given behavior will lead to certain outcomes." An efficacy expectation is "the conviction that one can successfully execute the behavior required to produce the outcomes." Although a person may expect a certain activity to lead to a particular outcome, they may lack the motivation to perform the action, doubting their ability to do so. Outcome and efficacy expectations are differentiated because individuals can believe that a particular course of action will produce certain outcomes. However, if they entertain serious doubts about whether they can perform the necessary activities with such information, it does not influence their behavior. Self-efficacy typically comes into play when there is an actual or perceived threat to one's personal safety, or one's ability to deal with potentially aversive events. Increasing a person's self- efficacy increases their ability to deal with a potentially averse situation. For example, experimental studies on the treatment of adults with ophidiophobia (fear of snakes) have demonstrated that raising levels of self-efficacy is an effective technique to help them cope with threatening situations. Perceived self-efficacy mediates anxiety arousal. Weibell (2011) stated that Dr. Bandura defined self- efficacy as "people's beliefs about their capabilities to produce designated levels of performance that exercise influence over events that affect their lives." He identified acts of people with "high assurance in their capabilities," such as: 1. approach difficult tasks as challenges to be mastered; 2. set challenging goals and maintain strong commitment to them; 3. heighten or sustain efforts in the face of failures or setbacks; 4. attribute failure to insufficient effort or deficient knowledge and skills which are acquirable; and 5. approach threatening situations with assurance that they can exercise control over them. In contrast, people "who doubt their capabilities": 1. shy away from tasks they view as personal threats; 2. have low aspirations and weak commitment to goals they choose to pursue; 3. dwell on personal deficiencies, obstacles they will encounter, and all kinds of adverse outcomes, rather than concentrating on how to perform successfully: 4. slacken their efforts and give up quickly in the face of difficulties; 5. are slow to recover their sense of efficacy following failure or setbacks; and 6. fall easy victim to stress and depression. Dr. Bandura described four main sources of influence by which a person's self-efficacy is developed and maintained. These are:
1. performance accomplishments or mastery
experiences; 2. vicarious experiences; 3. verbal or social persuasion; and 4. physiological (somatic and emotional) states • Dr. Bandura identified that "mastery experiences" or "personal performance accomplishments" are the most effective ways to create a strong sense of efficacy. "Successes build a robust belief in one's personal efficacy. Failures undermined it, especially if failures occur before a sense of efficacy is firmly established." • Vicarious experiences through observance of social models also influence one's perception of self-efficacy. The most important factor that determines the strength of influence of an observed success or failure on one's own self- efficacy is the degree of similarity between the observer and the model. Seeing people similar to oneself succeed by sustained effort raises observers' beliefs that they, too, possess the capabilities to succeed, given the comparable activities. By the same token, observing others who fail despite high efforts lowers observers' judgments of their own efficacy and undermines their efforts. The impact of modeling on perceived self-efficacy is strongly influenced by perceived similarity to the models. The greater the assumed similarity, the more persuasive is the models' successes and failures. If people see the models as very different from themselves, their perceived self-efficacy is not much influenced by the models' behavior and the results it produces. Verbal or social persuasion also affects one's perception of self-efficacy. It is "a way of strengthening people's beliefs that they have what it takes to succeed." Verbal or social persuasion can provide a temporary boost in perceived ability. When it is effective in mobilizing a person to action, and their actions lead to success, the enhanced self-efficacy may become "People who are persuaded verbally, that they possess the capabilities to master given activities, are likely to mobilize greater effort and sustain it than if they harbor self- doubts and dwell on personal deficiencies when problems arise." This increases their chances of success. Unfortunately, "it is more difficult to instill high beliefs of personal efficacy by social persuasion alone than to undermine it since unrealistic boosts in efficacy are quickly disconfirmed by disappointing results of one's efforts" (Weibell 2011). Since "most human motivation is cognitively generated," self-belief of efficacy is an important factor in human motivation. Beliefs of self-efficacy work in coordination with component skill and incentive to act. Inasmuch as a person has both the component skills needed to succeed and the incentive to engage, self- efficacy plays an important role in determining what activities a person will choose to engage in, how much effort they will expend, and how long that effort will be sustained when things get tough (Weibell 2011). People also rely on their somatic or emotional states when judging their capabilities. Stress and tension are interpreted as "signs of vulnerability to poor performance." Fatigue, aches and pains, and mood also effect perception of ability. Dr. Bandura notes, however, that it is not the intensity of the emotional or physical reaction that is important, but rather, how it is perceived and interpreted. People with a high sense of self- efficacy may perceive affective arousal as "an energizing facilitator of performance, whereas those who are beset by self-doubts regard their arousal as a debilitator" (Weibell 2011). Expectation alone will not produce desired performance if the component capabilities are lacking. Moreover, there are many things that people can do with certainty of success but they do not perform because they have no incentives to do so (Weibell 2011). Dr. Albert Bandura's quotes about self-efficacy (Kendra 2017) are as follows:
"Self-efficacy is the belief in one's capabilities to
organize and execute the sources of action required to manage prospective situations." From Social Foundations of Thought and Action: A Social Cognitive Theory, 1986. "If efficacy beliefs always reflected only what people can do routinely, they would rarely fail but they would not set aspirations beyond their immediate reach nor mount the extra effort needed to surpass their ordinary performances." From Encyclopedia of Human Behavior, 1994.
"Self-belief does not necessarily ensure success,
but self-disbelief assuredly spawns failure." From Self-efficacy: The Exercise of Control, 1997. "By sticking it out through tough times, people emerge from adversity with a stronger sense of efficacy." From Encyclopedia of Human Behavior, 1994.
"People's beliefs about their abilities have a profound
effect on those abilities. Ability is not a fixed property; there is a huge variability in how you perform. People who have a sense of self-efficacy bounce back from failure; they approach things in terms of how to handle them rather than worrying about what can go wrong." From Self-Efficacy: The Exercise of Control, 1996 Carol S. Dweck's Fixed and Growth Mindset Theory
Biography
Carol S. Dweck is the author of Mindset: The New
Psychology of Success. She was born on October 17, 1946. She graduated from Bernard College in 1967 and earned her PhD from Yale University in 1972. She taught at Columbia University, Harvard University, and University of Illinois before joining Stanford University in 2004 (Upclosed 2017). She is one of the leading researchers in the field of motivation and is a Lewis and Virginia Eaton Professor of Psychology at Stanford University. Her research focused on why people succeed and how to foster success. She has been elected as one of the outstanding scholars in Social Sciences at the American Academy of Arts and Sciences. Her works has been featured in different publications like The New Yorker, Time, The New York Times, The Washington Post, and The Boston (Mindset 2006-2010). Fixed and Growth Mindset
Dr. Dweck's contribution to social psychology relates to
implicit theories of intelligence with her book, Mindset: The New Psychology of Success published in 2006. Dr. Dweck described people with two types of mindset. People who believe that success is based on their innate abilities have a "fixed" theory of intelligence, and goes under fixed mindset. On the other hand, people who believe that success is based on hardwork, learning, training, and perseverance have growth theory of intelligence, which goes under growth mindset. According to Dr. Dweck, individuals may not necessarily be aware of their own mindset, but their mindset can still be discerned based on their behavior. It is especially evident in their reaction to failure. Fixed-mindset individuals dread failure because it is a negative statement on their basic abilities, while growth-mindset individuals do not mind or fear failure as much because they realize their performance can be improved and learning comes from failure. These two mindsets play an important role in all aspects of a person's life. Dr. Dweck argues that the growth mindset will allow a person to live a less stressful and more successful life (Upclosed 2017). In an interview with Dr. Dweck in 2012, she described the fixed and growth mindset as:
"In a fixed mindset, students believe their basic abilities,
their intelligence, their talents are just fixed traits. They have a certain amount and that's that, and their goal becomes to look smart all the time and never look dumb. In the growth mindset, students understand that their talents and abilities can be developed through effort, good teaching and persistence. They don't necessarily think everyone's the same or anyone can be Einstein, but they believe everyone can get smarter if they work for it." (Upclosed 2017) Individuals with growth mindset are more likely to continue working hard despite setbacks while individuals with fixed mindset can be affected by subtle environmental cues. For examples, children given praise such as "good job, you are smart" are more likely to develop a fixed mindset, whereas, if given compliments like "good job, you worked very hard" are likely to developed a growth mindset. In other words, it is possible to encourage students to persist despite failure by encouraging them to think about learning in a certain way (Upclosed 2017). Edwin A. Locke's Goal Setting Theory
Biography
Edwin A. Locke is internationally known for his research
on goal setting. He was born on January 5, 1938. He is Dean's Professor (Emeritus) of Leadership and Motivation at the Robert H. Smith School of Business at the University of Maryland, College Park. He received his BA from Harvard in 1960 and his PhD in Industrial Psychology from Cornell University in 1964 (Locke 2017). • Goal Setting Theory • The goal setting theory was first studied by Dr. Locke in the middle of 1960s. He continued to do more studies in relation to his theory. In 1996, he published another article entitled "Motivation Through Conscious Goal Setting." The article is about his 30 years of research findings on the relationship between conscious performance goals and performance on work tasks. The basic contents of goal setting theory are summarized in terms of 14 categories of findings discussed in the article (Locke 1996). Locke (1996) first described that the approach of goal setting theory is based on what Aristotle called final causality; that is, action caused by a purpose. It accepts the axiomatic status of consciousness and volition. It also assumes that introspective reports provide useful and valid data for formulating psychological concepts and measuring psychological phenomena (e.g., purpose, goal commitment, self-efficacy). He then discussed the attributes of goals and his 14 rese • Goal Attributes • Goals have both an internal and an external aspect. Internally, they are ideas (desired ends); externally, they refer to the object or condition sought (e.g., a job, a sale, a certain performance level). The idea guides action to attain the object. Two broad attributes of goals are content (the actual object sought) and intensity (the scope, focus, and complexity, among others of the choice process). Qualitatively, the content of a goal is whatever the person is seeking. Quantitatively, two attributes of content, difficulty, and specificity, have been studied (Locke 2017). • 14 Research Findings • A research was made by Locke (2017) under the article "Motivation Through Conscious Goal Setting." The research has the following findings: 1. The more difficult the goal, the greater the achievement. The linear function assumes, however, that the individual is committed to the goal and possesses the requisite ability and knowledge to achieve it. Without these, performance does drop at high goal levels. 2. The more specific or explicit the goal, the more precisely performance is regulated.
High goal specificity is achieved mainly through
quantification (e.g., increase sales by 10%) or enumeration (e.g., a list of tasks to be accomplished). Thus, it reduces variance in performance, provided that the individual can control his or her performance. This is not to say that specificity is always desirable (it may not be in some creative innovation situations), but only that it has certain effects. 3. Commitment to goals is most critical when goals are specific and difficult.
When goals are easy or vague, it is not hard be
committed to it because it does not require much dedication to reach easy goals, and vague goals can be easily redefined to accommodate low performance. However, when goals are specific and hard, the higher the commitment is being required, which results to better performance. 5. High commitment to goals is attained when: a. the individual is convinced that the goal is important; b. the individual is convinced that the goal is attainable (or that, at least, progress can be made toward it). These are the same factors that influence goal choice. There are many ways to convince a person that a goal is important:
1. In most laboratory settings, it is quite sufficient to simply
ask for compliance after providing a plausible rationale for the study. 2. In work situations, the supervisor or leader can use legitimate authority to get initial commitment. 3. Continued commitment might require additional incentives such as supportiveness, recognition, and rewards. 4. Financial incentives may facilitate commitment and performance, except when rewards are offered for attaining impossible goals. Here, performance actually drops. Participation by subordinates in setting goals (i.e., joint goal setting by supervisor and subordinate) leads to higher commitment than curtly telling people what to do with no explanation, but it does not lead to (practically significant) higher commitment than providing a convincing rationale for an assigned goal. • Self-set goals can be highly effective in gaining commitment, although they may not always be set as high as another person would assign.
Commitment can be enhanced by effective leadership.
Relevant leadership techniques include:
1. providing and communicating an inspiring vision;
2. acting as role model for the employees;
3. expecting outstanding performance;
4. promoting employees who embrace the vision and dismissing those who reject it;
5.delegating responsibility ("ownership") for key tasks;
6.goal setting itself can be delegated for capable,
responsible employees;
7.expressing (genuine) confidence in employee
capabilities;
8. enhancing capabilities through training; and
9. asking for commitment in public.
Self-efficacy refers to task-specific confidence and is a key component of Bandura's (1986) social cognitive theory. Bandura showed that self-efficacy can be raised by enactive mastery, persuasion, and role modeling-all referred to above. In organizational settings, enactive mastery can be assured by providing people with needed experience and training and also by selecting people based on their skills and abilities. Persuasion may include not only verbal expressions of confidence but also giving people information regarding what task strategies to use. The effectiveness of role modeling depends on the attributes of the model and on the person observing the model. 6. In addition to having a direct effect on performance, self-efficacy influences:
a. the difficulty level of the goal chosen or accepted;
b. commitment to goals;
C. the response to negative feedback or failure; and
d. the choice of task strategies.
People with high self-efficacy are more likely to set high goals or to accept difficult, assigned goals, to commit themselves to difficult goals, to respond with renewed efforts to setbacks, and to discover successful task strategies. Thus, the effects of self-efficacy on performance are both direct and indirect (through various goal processes). Additionally. goal choice and commitment can be influenced through role modeling. • Feedback. For people to pursue goals effectively, they need some means of checking or tracking their progress toward their goal. Sometimes this is self-evident to perception, as when a person walks down a road toward a distant but visible town. In such cases, deviations from the path to the goal are easily seen and corrected. However, take note that this is in contrast with a sales goal, whose attainment requires scores of sales over a period of many months. Here, some formal means of keeping score is needed so that people can get a clear indication if they are moving fast enough and in the right direction. • 7. Goal setting is most effective when there is feedback that shows progress in relation to the goal.
When provided with feedback on their own performance
or that of others, people often spontaneously set goals to improve their previous best or beat the performance of others simply as a way of challenging themselves, but this is not inevitable. The goal set may be higher or lower than the performance level previously achieved. The effect of performance feedback (knowledge of score) depends on the goals set in response to it. 7. Goal setting is most effective when there is feedback that shows progress in relation to the goal.
When provided with feedback on their own performance
or that of others, people often spontaneously set goals to improve their previous best or beat the performance of others simply as a way of challenging themselves, but this is not inevitable. The goal set may be higher or lower than the performance level previously achieved. The effect of performance feedback (knowledge of score) depends on the goals set in response to it. Those who lose confidence will tend to lower their goals, decrease their efforts, and lessen the intensity and effectiveness of their strategy search. According to Bandura, changes in self-efficacy after experiencing failure may be affected by the types of causal affirmative statements people make. 9. Goals affect performance by affecting the direction of action, the degree of effort exerted, and the persistence of action over time.
The directive aspect is fairly obvious. A person who has a
goal to maximize quality of performance will focus more attention and action on quality than on, for example, quantity or speed. When there is conflict between two or more goals, performance with respect to each goal may be undermined. Effort is roughly proportional to the judged difficulty of the goal-which is why difficult goals ordinarily lead to higher performance than easy goals. Persistence refers to directed effort extended over time. Harder goals typically lead to more persistence than easy goals, because, given the commitment, they take longer to reach and may require overcoming more obstacles. These mechanisms operate almost automatically, or at least routinely once a goal is committed to, because most people have learned (by about the age of 6) that if they want to achieve something they have to: pay attention to it to the exclusion of other things, exert the needed effort, and persist until it is achieved. There is another, more indirect goal mechanism-that of task strategies or plans. Most goals require the application of task-specific procedures in addition to attention and effort if they are to be attained. For example, a student who wants to get an A in a psychology course needs to know how to study in general, how to study psychology in particular, how to identify what is needed for an A in this course, and how to implement this knowledge. There are several things we have learned about the relationship of goals and plans. 10. Goals stimulate planning in general. Often, the planning quality is higher than that which occurs without goals. When people possess task or goal-relevant plans as a result of experience or training, they activate them automatically when confronted with a performance goal. Newly learned plans or strategies are most likely to be utilized under the stimulus of a specific, difficult goal. People recognize that goals require plans and seek either to use what they already know or to make new plans when they want to reach goals. Sometimes such plans are quite pedestrian. For example, to attain difficult quantity goals, people may simply sacrifice quality-a common trade-off which everyone is familiar with. When people are given training in a new strategy, they do not always use it consistently unless they must in order to attain goals that cannot otherwise be attained. When tasks are complex, a number of new issues arise. Direct goal mechanisms are less adequate than in the case of simple tasks for attaining the goal. (Compare, for example, the efficacy of effort alone in leading to high performance when doing push-ups versus playing chess.) The path to the goal is less clear, and there may be no relevant prior experience or training which they can fall back on. In such cases, people are forced to discover new strategies: sometimes they do this poorly especially if the goals are specific and difficult. The reason appears to be that under this type of pressure, tunnel vision inhibits effective search procedures. 11. When people strive for goals on complex tasks, they are least effective in discovering suitable task strategies if:
a. they have no prior experience or training on the task;
b. there is high pressure to perform well; and
C. there is high time pressure (to perform well
immediately). Goals as mediators. Goals, along with self-efficacy, might mediate the effects of values and personality on performance. There is a firm support for goals and self- efficacy as mediators of feedback. Feedback is most effective in motivating improved performance when it is used to set goals. Feedback alone is just information. To act based on information, people need to know or decide what it means that is, what significance it has. In a goal- setting context, this means knowing what a good or desirable score is from a bad or undesirable score. If no such judgment is made, the feedback will probably be ignored. Similarly, participation seems to motivate performance to the extent that it leads to higher goals, higher self- efficacy, or higher commitment. More recent studies have shown evidence for goals or goals plus self- efficacy as a mediator of personality and charismatic leadership. In other words, these variables affect performance through their effects. on goals and self- efficacy. 12. Goals (including goal commitment), in combination with self-efficacy mediate or partially mediate the effects of several personality traits and incentives on performance. The logic behind this model is that goals and self- efficacy are the immediate regulators of much human action, and these goals and self-efficacy, therefore, reflect the individual's assessment of the value of incentives and of the applicability of values and traits to specifi situations Self-management. Goal-directed actions and choices are not necessarily "imposed" or even encouraged by environments (e.g., organizational demands). People have the choice to manage their own lives by setting their own purposes and working to achieve them. 13. Goal-setting and goal-related mechanisms can be trained and/or adopted in the absence of training for the purpose of self-regulation.
Affect. Emotion is a type of automatic, partly
subconscious, psychological estimate an estimate of the relationship of things to oneself. More precisely, emotions are the form in which one experiences automatized value judgments-judgments of objects, events, and situations (as consciously and/or subconsciously perceived and understood) according to the standard of one's values. Events and situations seen as threatening to one's values give rise to negative emotions (e.g., fear, anxiety, dissatisfaction), whereas events and situations seen as furthering one's values produce positive emotions (e.g., happiness, satisfaction, love). In goal-setting contexts, the immediate value standard is one's goal; that is, the level of performance desired or sought. Thus, goal achievement leads to satisfaction, while goal failure leads to dissatisfaction. At first glance, there is an interesting and non-intuitive finding that pertains to the relation of goals to satisfaction. High goals lead to less performance satisfaction, on the average, than easy goals. 14. Goals serve as standards of self-satisfaction, with harder goals demanding higher accomplishment in order to attain self-satisfaction than easy goals. Goals can also be used to enhance task interest, reduce boredom, and promote goal clarity. When used to punish or intimidate people, however, goals increase stress and anxiety. Goal-setting dilemmas. If hard or difficult goals lead to higher performance and lower satisfaction than easy goals, there is obviously a problem of how to get people (or oneself) to be both happy and productive. There are obvious benefits and penalties of trying for too little in life as well as for trying for too much. Obviously, the key principle here is personal context. Life goals must be based on what you really want out of life (not on what other people want for you) and on your true capabilities. If you want to pursue challenging goals, these goals do not have to be attained all at once, but can be pursued over an extended time period. Lower sub-goals can be set as steps to a longer term and higher goal. Partial success can be credited by others and oneself. Failure can be treated or framed as a learning experience, not as proof of incompetence. New skills can be acquired as needed, and jobs can be chosen, when possible, to match your aspirations and abilities. Another dilemma is how to structure reward systems in organizations. If incentives were offered for goals that could not be reached, lower motivation and performance resulted as compared to hourly payment or piece-rate pay. This might suggest that moderate goals would be ideal; however, moderate goals in work situations do not stay moderate for long because people improve their strategies and skills over time. Thus, a difficult juggling act would be required to maintain an effective system. Another possibility would be to set goals to motivate people but pay for performance, regardless of goal level. This would be similar to a piece-rate system. Alternatively, multiple goal levels could be set, from moderately easy to almost impossible, and pay could be proportional to the highest level attained. This would guarantee some reward even for moderate attainments but would stimulate higher attainments as well. Incentives can be dangerous if they encourage tunnel vision and thereby the neglect of important non-goal activities. People with growth mindset, where there is room for improvement of performance, with a positive perceived self-efficacy, where he or she has high confidence on his or her capabilities, and has set specific achievable goals, have high possibility to attain success in life. THANK YOU!!!
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