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22 views16 pages

Melc 21

Uploaded by

chyna par
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ICT Project for

Website
Traffic
Statistics and
Performance
Analysis
Most Essential Learning
Competency

• generate a technical report


interpreting data analytics, e.g.
Google, Facebook, or similar
traffic data on the general
aspects of search visibility,
reach, and virality
Web Traffic
-Just like a traffic on a highway which
refers to the number of cars traveling
down the road,web traffic is the number
of web users who travel to any given
website.

Monitoring Site statistics on Different


Platforms
-You can find out how many people are
interacting with your website.There
are many tools that you can use to
measure the success of content on
your website.
1.Wix
You will see how much traffic your site is getting, where your visitors are
coming from and more, with the Site Traffic Analytics.
By understanding how visitors interact with your site and by checking in on
your
site's performance, you'll be better able to reach your audience and
respond to
the changing trends.
Once you log in to your WIX account, click the Analytics tab in your site's
dashboard.

In Wix, you can view the number of visitors, unique visitors, bounce rate
and forms submitted for the last 7 days.
KEEP IN MIND:
• Visit-refer to the number of visits in a website
during the selected time -frame,including
multiple visits by the same visitors.

• Unique visitors-refer to the number of


people who visited a website at least once
within the reporting period.
• Bounce rate-refers to the
percentage of people that visited in a
website the left after viewing only one
• page.
Form-Submitted-refers to the number of
contact forms submitted by visitors.
2.Facebook
Running a Facebo ok business page can help your reach and connect with
your existing and potential customers. And this is one of the inexpensive
ways to promote your business online.
To access Facebook Page Insights, go to your Facebook Page and click
Insights tab in the top menu.
Facebook Page Insights gives you a detailed analytics for your Facebook Page,
so you can track what works, learn how people interact with your
content, and improve your results over time.
Facebook Page Insights TAB will give you more in-depth statistics.
Overview
Overview gives you a bird's-eye view of everything
that's
happening in your Facebook Page.
The Overview is broken down into different sections,
starting with the Page Summary. Here, you'll see a set of
graphs with top-level metrics for a number of categories:

Actions on Page-
refers to the number of times peopleclicked
Action button.
Page Views-
refers to the total views of your Facebook Page, including by
people not logged into Facebook.
Page Previews-
refers to the number of times people hovered their
mouse over your page information to see a preview of
your page.
Page Likers -
Refers to the number of new likes.
Post reach
Refers to the number of people who Saw your posts at
least once.
Page Followers
Refers to the number of organic page follow, paid page
follows and unfollow
3.Google Analytics
Google Analytics is a web analytics service offered by
Google that tracks and reports website traffic, currently
as a platform inside the Google Marketing Platform
brand.
Benefits of Website Analytics & Tracking
Here are some benefits of advanced website
analytics.
1. Know the visitors of the site.
2. Know exactly what the customers are
looking for.
3.See what area customers are losing.
4.Find out how to improve the website.
5. Measures the success of other
marketing activities and see the match
rate rise.
Group Activities:
Direction:In a 1 whole sheet of paper
answer the following questions.
1. What are the other ways to getting website
statistics?
2. What are the advantages of analyzing
website statistics ?

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