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FINAL-RESEACH-PAPER (Internal 3) .. 3rd Sem

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10 views14 pages

FINAL-RESEACH-PAPER (Internal 3) .. 3rd Sem

Uploaded by

omc.msdsm01
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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RESEARCH PAPER

BY: - OM CHOUHAN

REENA PATEL

YASH SOLANKI

RISHIKA PATIDAR

PRITESH LAHRI

TANU SHREE SHUKLA


PREFERENCES OF MOBILE
BRANDS BY THE YOUTH
STUDY OF INDORE CITY

INTRODUCTION
#A Mobile phone is an electronic device used for two-
way communication over a cellular network.

#Mobile Phones plays a crucial role in today lives.


Majority of the people, irrespective of their age, income
and geographic location, accepted it as a necessary
aspect of their livesas well as the continuous changes in
the tastes, preferences.

.#Mobile phone industry all over the globe is currently


passing through a turbulent business Environment due
to heightening competition
Table1: - No. of Mobile phone users in India
Year Mobile phone users in
India (in millions)
2013 524.9
2014 581.1
2015 638.4
2016 684.1
2017 730.7
2018 775.5
2019 813.2
.

• LITERATURE REVIEW

• 1. DM. A Adisesha Reddy and Dr. V.V- Narsi Reddy (in


2010)

# Conducted the study on "Brand choice of mobile phone


users in Amaravati region college in Andhra Pradesh,
(India).

2. Dr M. Rajesh
#Conducted the research on "Determinants of mobile
phone brand by students" In Dhanraj Jain college .
3.Josheena Jose (in 2019)
#research on 'The brand preference and buying
behavior of mobile phones among youth.
OBJECTIVES

There are various studies have been taken place to study the
consumer behavior related to brand preferences, factors
determining them, pricing issues, promotional strategies etc.
The objectives of the present research can be referred as:

1] To identify the consumer preferences for the mobile


phones in the youth residing in Indore City.

2] To know the attributes which effects the decision for


choosing a mobile brand.
INTRODUCTION TO MAIN
TOPIC

#Brand preferences are usually studied by


attempting to profile and understand loyal
consumers.

#It is the indicator. of the strength of a brand in


the hearts and minds of customers.

#This study is mainly focuses on the leading


brand preference for mobile phone and the
attitude of consumers.

#Mobile phones have turned into a practically


fundamental piece of everyday life since their
quick development in prevalence in the late
1990s.
DATA COLLECTION
The present research is on the concept of
preferences o f mobile brands by youth. The
survey is conducted in the Indore city. The
primary data is collected through well-structured
questionnaire comprising of multiple type
questions, Likert scale questions, the
Dichotomous questions, open ended questions,
etc.
The well-structured questionnaire consists of 18
questions and it is completed by 113
respondents.
INTERPRETATION AND
ANALYSIS

Demographic Characteristics of Respondent


AGE

GENDER

Gender # Female
113 responses • Male
EDUCATION LEVEL

Elementary School 3.2


High School 23
Graduation 66.4
Post-Graduation 7.4

OCCUPATION

Student 92
Salaried 6
Professional 2
# Student
# Salaried
#
Professional
# Farmer

MONTHLY FAMILY INCOME


50,000. 30.1
25000 - 50000 43.4
More than 50000 26.5

What is your current operating platform/


system?? 113 responses

• IOS 0
Android

In how many years do you change your mobile phones?


113 responses

0 Less than
6momhs 0 6-12
months 0 1-2 years
0 2-3 years 0 More
than 3years
0 Small
# Medium 0 Large
• OK
0 Airpods 0 Extra large
How much you spent to purchasing mobile phones? 113 responses

15000
• *5000- *10000
• *10000 -*15000
• *15000 -*25000
• *25000 - *35000
• More than *35000
• Rs. 10000-20000
• 70000

Where did you Often see the mobile advertisement?


113 responses

0 Television 0 Online
(Internet 0 Newspaper
0 Radio
0 It is everywhere 0
Nowhere
CONCLUSION
The research study explores the brand preference on
mobile phone among analyzed the youth" data
obtained from survey of 135 youngsters.

# Redmi has strong brand preference among


respondents .

# Respondents were loyal to the brand

# Ready to spend between 15000 to 25000.

# Respondents prefer light Slim, medium size


handset .

# Respondents prefer to Change the mobile phones


by 2-3 years.

# People get information regarding mobile phones


from internet.
SUGGESTIONS
# Research depicted that many peoples are choosing
Redmi over other brands because of its unique
features.

# redmi company is doing really great from last two


decades, every time they came up with strong
processor and strong security features with expensive
price.

# According to our survey most of the people use


Mobile for internet and calls.

# According to our survey most of the people change


their Mobile phone after 2-3 years,

# After every six months their parent mobile company


comes with new flagship feature .

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