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Google Analytics

Google Analytics (GA) is a web analytics service launched by Google in 2005, allowing users to track and analyze website traffic. Key features include real-time reporting, conversion tracking, and social media traffic analysis. The document also outlines steps to create a GA account, set up goals, and perform ROI analysis using various metrics.

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11 views12 pages

Google Analytics

Google Analytics (GA) is a web analytics service launched by Google in 2005, allowing users to track and analyze website traffic. Key features include real-time reporting, conversion tracking, and social media traffic analysis. The document also outlines steps to create a GA account, set up goals, and perform ROI analysis using various metrics.

Uploaded by

vinodkthakur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Google

Analytics
Chapter 6
• Google Analytics is a web analytics
service with the help of which you can
track and analyze website traffic. It was
launched by Google in 2005 and today it
is the world’s most popular web analytics
What is Google tool. Its short name is ‘GA’.

Analytics? Features of Google Analytics:


 Real-Time Reporting
 Traffic reporting
 Website/Campaign conversion tracking
How to A Gmail account is required to open a GA
account.
create a Do you have Gmail/Gsuite account:

Google 1. No Go to Gmail.com and create a free


account now.

Analytics 2. Click Yes


https://analytics.google.com/analytics/
Account? web
and enter Gmail/suite account.
Step to Setup GA Account for
Website

1 2 3 4 5 6
Select the Website Enter the Account Enter the website Enter the website Select the type of Select Time zone.
button. Name. (Example- name. URL field/area the
Your Website (yourwebsite.com), website is related
Name) for HTTP or HTTPS to.
use the drop-down
button.
Create a new goal.
1. Sign in to Google Analytics.
2. Click Admin and navigate to the
detailed view.
How do I set 3. In the VIEW column, click Goals.

Goals in 4. Click +NEW GOAL or Import from


Gallery to create a new goal or click an

Google existing goal to edit its configuration.


What is Remarketing in Google
Analytics? Analytics?
Re-engaging an audience that is likely to
convert. A retargeting audience is a list of
cookies or mobile science IDs that represent
groups of users you want to re-engage
because of their likelihood to convert.
 Benefits of Analyzing Social Media Traffic
Dimension In  You can identify which social media sites drive the most
visitors to your site and which ones need more attention.
Google  You can find out how engaged your social media visitors
are by analyzing the time they spend on your site.

Analytics  You can compare the ratio of new visitors versus return
visitors.
 How to view Social Media Traffic in Google Analytics?
 Log in to Google Analytics and select the correct website
for which you want to view the Social Media Report.
 In the left taskbar, navigate to Acquisition>>All
Traffic>>Channels.
 You can view a detailed Channels report.
 Now click on the Social column.
 Percentage: Displays a pie chart that
shows the contribution to the total for the
selected metric.
 Performance: Displays performance
relative to the selected metric, with a
horizontal bar chart.
Interpret  Comparison: With a bar chart, it shows

your Social an average of the performance of


selected metrics across sites.

Media Traffic  Tum Cloud: This displays a visual


representation of your site’s keywords.
Data? This view is the best option for
interpreting your site’s keyword data.
 Pivot: This allows you to spot data trends
that you might not be able to determine
otherwise. You can rearrange the
information in the table by pivoting the
data on another dimension.
Just follow these steps and you will be able
to link both the services in no time.
Google ads Step 1: Install Monster Insights
WordPress Plugin
with Google Step 2: Install Ads Addon and Connect

analytics Google Ads


Step 3: Link Google Analytics with
Google Ads
1. Number of Users and Sessions: Provides an overview of website
traffic and user engagement.
2. Average Session Duration: Indicates how long users typically spend
on your website per session.
3. Average Pages per Session: Shows the average number of pages
viewed during a session, indicating engagement level.
4. Ratio of New to Returning Visitors: Helps understand user loyalty
and the effectiveness of retention strategies.
5. Bounce Rate: Indicates the percentage of single-page sessions,
showing the effectiveness of landing pages in engaging users.
6. Organic vs. Paid Sessions: Helps evaluate the effectiveness of SEO
and paid advertising campaigns.
7. Google Ads: Provides insights into the performance of Google Ads
campaigns, including clicks, impressions, and conversions.
Metrics from 8. Search Console - Queries: Shows the top search queries that lead
users to your website, helping in SEO optimization.

Google Analytics 9. Newsletters Open: Indicates the percentage of newsletter recipients


who opened the email, providing insights into campaign effectiveness.
10.Average Time on Page: Shows how much time users spend on
average on a specific page, indicating content relevance and
engagement.
11.Top Queries in Search: Reveals the most popular search queries
within your website, helping to understand user intent.
12.Top 10 Landing Pages: Shows the most frequently visited landing
pages, indicating the effectiveness of your landing page design and
content.
13.Adsense Revenue: Displays revenue generated from Adsense ads,
helping to measure ad monetization performance.
14.Goal Conversion Rate: Measures the percentage of sessions that
result in a completed goal, such as a purchase or sign-up, indicating
overall website effectiveness.
ROI Analytics

You can perform ROI Analysis in


Google Analytics using the ROI
analysis report and the Cost Analysis
report. Through these reports, you
can calculate the ROAS of different
marketing campaigns under different
attribution models. In Google
Analytics, ROI Analysis is done
through ROAS (i.e. Return on Ad
Spend).
Goal Conversion in Google Analytics
How do I create a conversion goal in Google Analytics?
1. Sign in to Google Analytics.
2. Click admin, and navigate to the desired view.
3. In the VIEW column, click Goals.
4. Click+ NEW Goal or Import from Gallery to create a new goal, or click an existing goal
to edit its configuration.
What is a good goal conversion rate?
Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are
converting at 5.31% or higher.
How do I start Google Tag Manager?
1. Follow the coding instructions….
2. Configure your tag…
Google Tag 3. Choose a tag type…

Manager 4.
5.
Link your tag to Google Analytics tracking…
Choose a trigger to determine when the tag is
recorded…
6. Save your tag…
7. Activate your tag by pressing “Submit.”

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