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Basics of Social Network Analysis

Social Network Analysis (SNA) is a tool that maps networks and identifies knowledge flow patterns within groups or organizations. It helps visualize connections among individuals, revealing relationships that can facilitate job searches, friendships, and partnerships. SNA is particularly useful in understanding how power or information spreads through society, especially in the context of social networking sites like Facebook.

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Soumyajit Chakraborty
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7 views15 pages

Basics of Social Network Analysis

Social Network Analysis (SNA) is a tool that maps networks and identifies knowledge flow patterns within groups or organizations. It helps visualize connections among individuals, revealing relationships that can facilitate job searches, friendships, and partnerships. SNA is particularly useful in understanding how power or information spreads through society, especially in the context of social networking sites like Facebook.

Uploaded by

Soumyajit Chakraborty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Basics Of SNA

Use
Personalized ads in Facebook
Times of India or other newspaper does not
know you. So, all the advertisements are
not relevant.
However, Facebook knows you.
It’s a huge network that connects people,
and also makes money.
Statistical analysis is useful for analyzing
how a individual people can be grouped
together.
But to find out the patterns that forces
people to connect together, we need to
understand Social network analysis (SNA).
SNA can generate graphical
representations among the individuals. It
helps us to understand how power or
disease flow through the society.
Social Network Analysis (SNA) is a tool for
mapping networks and identifying the
pattern of a group or organisation’s
knowledge flow. SNA’s defining point is
therefore based on the formation of
relationships.
Social network can help us with finding
jobs, meeting new friends, and finding
partners.
A knows B, B knows C, C does recruitment.
Problem
In real world these connections are hidden.
Use of SNA
Social networking sites make these
connections between people visible.
Now you can see who is who’s friends.
Thank you

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