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Ganga County Project

The document outlines a digital marketing media plan for the Ganga County Real Estate Project located in Garh Mukteshwar. It aims to increase sales through various digital channels targeting families, investors, NRIs, and retirees, utilizing strategies such as website development, social media marketing, email campaigns, influencer partnerships, and local marketing. The plan includes specific content ideas, advertising strategies, and taglines to enhance engagement and promote the project effectively.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
38 views17 pages

Ganga County Project

The document outlines a digital marketing media plan for the Ganga County Real Estate Project located in Garh Mukteshwar. It aims to increase sales through various digital channels targeting families, investors, NRIs, and retirees, utilizing strategies such as website development, social media marketing, email campaigns, influencer partnerships, and local marketing. The plan includes specific content ideas, advertising strategies, and taglines to enhance engagement and promote the project effectively.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CRUX CREATIVE SOLUTIONS PVT

DIGITAL
LTD

MARKETING
MEDIA PLAN
(for Ganga County Real Estate Project)
Introduction
• Project Name: Ganga County
• Location: Garh Mukteshwar (Near Brij Ghat)
• Total Project Area: 400 Bighas
• Key Features: Gated township, coloured
musical fountain, temple, hospital, clubhouse,
school, shopping area, utilities, star-rated
hotel, various plot sizes, wide roads, nearby
amenities.
Objective
Increase sales for the Ganga County housing
society project through digital promotional
channels!
Families:

01 Seeking residential properties with good


amenities and safety.

Investors:

Target 02 Looking for lucrative real estate investments.

Audience 03
NRI:
Interested in properties near religious and tourist
locations.

Retirees:

04 Preferring serene and secure environments.


Digital Marketing
Strategy
WEBSITE DEVELOPMENT
AND SEO

0
• Website: Create an engaging, mobile-
friendly website showcasing project
details, amenities, location
advantages, and virtual tours.
• SEO: Optimise for keywords such as
"Ganga County housing project," "real
estate in GarhMukteshwar," "plots near
Brij Ghat."
• Blog: Regular posts about real estate
trends, benefits of living in
GarhMukteshwar, investment
Social Media
Marketing

02
• Platforms: Facebook, Instagram, Whatsapp
• Content: High-quality images, drone footage,
customer testimonials, construction updates,
event announcements, videos about project
walkthroughs, testimonials, project progress,
and amenities and mass text outreach!
• Engagement: Run contests, Q&A sessions,
and live tours of the project.
• Advertising: Targeted ads focusing on
demographics, interests, and behaviours
aligned with the target audience.
Email
Marketing
• Campaigns: Regular newsletters to

03
potential buyers, investors, and
channel partners.
• Content: Project updates, event
invites (like the soft-launch),
exclusive offers, and success stories.
• Automation: Set up drip campaigns
for new leads and nurture them
through the sales funnel.
Influencer

04
Marketing
• Partnerships: Collaborate with real
estate influencers and local
celebrities to endorse the project.
• Content: Influencers to share their
visits, reviews, and experiences on
social media platforms.
Local

05
Marketing
• Geo-targeting Ads: Focus on nearby
cities and towns to attract local
buyers.
• Offline Integration: Use QR codes
on brochures and flyers distributed
locally to drive traffic to the
website.
Social Media Video References
Social Media
Creative Reference

Creative Copy:

Harr insaan ka ek hi sapna,


Ganga kinarey ghar ho apna!
Social Media
Creative Reference

Creative Copy:

Your gateway to own, private haven


in the lush lap of nature!
Social Media
Creative Reference

Creative Copy:

The best possible location with all


amenities and serenity of Ganges!
INFLUENCER SUGGESTIONS

Snehil Yadav Ravi Kewalramani


• Where Dreams Find Their Home
• Elegance in Every Corner

TAGLINE IDEAS •

Serenity in the laps of Ganges
Your Sanctuary in Nature’s Abode
• Embrace the Art of Living

FOR THE •

A Haven of Tranquility and Grace
The Perfect Blend of Luxury and Nature
• A Symphony of Comfort and Style

PROJECT •

Your Gateway to a Blissful Life
Kyuki ye ghar hai sada ke liye!
• Aapke sapno ka aashiyan!
Crux Creative Solutions Pvt Ltd

Thank You
(for Ganga County Real Estate Project)

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