Ganga County Project
Ganga County Project
DIGITAL
LTD
MARKETING
MEDIA PLAN
(for Ganga County Real Estate Project)
Introduction
• Project Name: Ganga County
• Location: Garh Mukteshwar (Near Brij Ghat)
• Total Project Area: 400 Bighas
• Key Features: Gated township, coloured
musical fountain, temple, hospital, clubhouse,
school, shopping area, utilities, star-rated
hotel, various plot sizes, wide roads, nearby
amenities.
Objective
Increase sales for the Ganga County housing
society project through digital promotional
channels!
Families:
Investors:
Audience 03
NRI:
Interested in properties near religious and tourist
locations.
Retirees:
0
• Website: Create an engaging, mobile-
friendly website showcasing project
details, amenities, location
advantages, and virtual tours.
• SEO: Optimise for keywords such as
"Ganga County housing project," "real
estate in GarhMukteshwar," "plots near
Brij Ghat."
• Blog: Regular posts about real estate
trends, benefits of living in
GarhMukteshwar, investment
Social Media
Marketing
02
• Platforms: Facebook, Instagram, Whatsapp
• Content: High-quality images, drone footage,
customer testimonials, construction updates,
event announcements, videos about project
walkthroughs, testimonials, project progress,
and amenities and mass text outreach!
• Engagement: Run contests, Q&A sessions,
and live tours of the project.
• Advertising: Targeted ads focusing on
demographics, interests, and behaviours
aligned with the target audience.
Email
Marketing
• Campaigns: Regular newsletters to
03
potential buyers, investors, and
channel partners.
• Content: Project updates, event
invites (like the soft-launch),
exclusive offers, and success stories.
• Automation: Set up drip campaigns
for new leads and nurture them
through the sales funnel.
Influencer
04
Marketing
• Partnerships: Collaborate with real
estate influencers and local
celebrities to endorse the project.
• Content: Influencers to share their
visits, reviews, and experiences on
social media platforms.
Local
05
Marketing
• Geo-targeting Ads: Focus on nearby
cities and towns to attract local
buyers.
• Offline Integration: Use QR codes
on brochures and flyers distributed
locally to drive traffic to the
website.
Social Media Video References
Social Media
Creative Reference
Creative Copy:
Creative Copy:
Creative Copy:
TAGLINE IDEAS •
•
Serenity in the laps of Ganges
Your Sanctuary in Nature’s Abode
• Embrace the Art of Living
FOR THE •
•
A Haven of Tranquility and Grace
The Perfect Blend of Luxury and Nature
• A Symphony of Comfort and Style
PROJECT •
•
Your Gateway to a Blissful Life
Kyuki ye ghar hai sada ke liye!
• Aapke sapno ka aashiyan!
Crux Creative Solutions Pvt Ltd
Thank You
(for Ganga County Real Estate Project)