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ISB PM CapstonePresentation Sunil Kumar Rout

The document outlines a strategy for launching Health Sphere Analytics, focusing on AI-driven insights for Pharma and MedTech companies. It highlights a projected market opportunity of $100B and emphasizes the need for customizable real-world data solutions. The plan includes development phases, MVP testing, and long-term strategies for global market adaptation and AI-driven personalization.

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35 views5 pages

ISB PM CapstonePresentation Sunil Kumar Rout

The document outlines a strategy for launching Health Sphere Analytics, focusing on AI-driven insights for Pharma and MedTech companies. It highlights a projected market opportunity of $100B and emphasizes the need for customizable real-world data solutions. The plan includes development phases, MVP testing, and long-term strategies for global market adaptation and AI-driven personalization.

Uploaded by

kutasunil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Objective: Deliver a robust

Health Sphere Analytics strategy for launching Health


Sphere Analytics
-Product Strategy
Focus: Align market needs,
strategy development, and AI-
driven innovation.
Sunil Deliverables: A detailed
Kumar Rout written report and this
executive presentation.
Product Concept and Market Fit

Concept: The platform provides AI Driven


customisable real-world data medical data
insights on multiple use cases to enhance

Product
decision making for Pharma and MedTech
companies

Concept and Target Audience:

Market • Large and small pharma and MedTech companies


• Health Care Providers (HCPs) and Heath Care
Organisations (HCOs)

Opportunity
• Regulators and Insurers

Market Opportunity:
• Projected market opportunity of $100B
• Growing demand for data-driven tools, enhancing R&D
efforts, strategic decision-making and market access of
drugs.
Development, Testing, and Go-to-Market

• Development Plan: Development plan


following Agile Methodology
• Ideation and Conceptualization
• Design and Prototyping
• Iterative Development
• Validation and Optimization

Strategy
• Deployment and Scaling
• MVP Testing Approach:
• Concept Testing : Using Surveys and

Highlights Focus Groups for feedbacks and feature


prioritization
• Usability Testing: Evaluate user
interactions for interface improvements.
• Beta Testing: Deploy with select
pharma companies for real-world
insights.

• Positioning and Differentiation:


competitive and comprehensive solution
providing AI driven real world data insights
across multiple foundational use cases.
KPIs for AI
Success: Integration:
• Adoption • Customer
Metrics: number preferences

Performance
of active users, and hyper-
user conversion personation:
from trail Using AI to show
offerings KPIs of the
Measuring • Engagement product that

Metrics and AI
Success and Metrics: customers prefer,
utilization of key and
Leveraging AI features like AI- personalization
driven insights, options can help
patient the user navigate
segmentation, and get to the

Integration
and cohort insights faster
creation using • Monitor market
tools like Pendo trends using
• Customer data: It can help
Satisfaction to see how the
Metrics: overall medical
customer data and insights
satisfaction industry is
(CSAT), churn moving and
rate predict tends in
the industry
Next Steps and Future Roadmap

Immediate Actions:
• Product MVP Development

Strategic • Custom cohort development


functionality

Recommendati
• Product marketing and customer
feedback and incorporation
Long-term Strategy:
ons • Global Market Adaptation:
Expanding into new markets where
healthcare data at scale is required as
provided by our product
• AI-Driven Personalization:
Development of AI capabilities to
deliver highly personalized insights for
different user roles within
pharmaceutical companies

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