Fe FC 3617 Stereotypes
Fe FC 3617 Stereotypes
Stereotype
• The term stereotype derives from the Greek
words ( Stereos), “Firm, solid” and (Typos),
“Impression,” hence solid impression.
• A generalized belief about a group of people.
It is the expectation that all members of a
given group will act the same way or have
similar traits.
• E.g. all women are bad drivers
• Chinese people always eat rice
• Stereotypes can occur within different
ethnic groups, social classes, religious
groups and opposite sex.
• Lower class people are uneducated.
• Jewish people are good with money.
• Men are stronger then women.
Occurs without our awareness
• Some advertisements show mothers serving
meals to their families ( but very few show
fathers doing this).
Why Stereotypes are Formed?
• Stereotypes are formed because people really
don’t know other people. Usually they are
formed based on misinformation and
opinions.
• These classifications can be positive or
negative, such as when various nationalities
are stereotyped as friendly or unfriendly.
Stereotype can be negative
• The judgment making the basis of the
stereotype is usually a negative one – gossip is
a bad thing, a waste of time
• They don’t allow for individual traits to exist in
members of the group – some people may not
be interested in other people’s domestic lives.
• They are created by those outside the
stereotyped group and are often seen to be an
exertion power- the stereotyped group often
has no way to answer back
• The stereotype gives a ‘complete picture’
about the group and implies a knowledge and
understanding that can be applied to all
members of the group
Stereotype can also be positive
• Positive representations are called corrective
stereotypes or countertypes where the
representations are trying to create new ideas
about previously stereotyped group.
• Contemporary culture has become more
aware of stereotypes and the effects they
have – particularly negative ones.
What makes a stereotype?
• Appearance
• Behavior
• Attitude
Appearance
• This can include physical appearance and
clothing.
• In your own lives you may have noticed that
people are judged on what they look like or
what they wear. The news media has recently
focused on the ‘hoodie’ and it is often used as
an indicator of youth crime. This then confirm
the idea that young people are likely to be
• Trouble makers petty criminals and the
stereotype is linked to a specific article of
clothing.
• This stereotype assumes that all young people
who choose to wear hoodie will have criminal
tendencies. Clearly this is inaccurate.
Behavior
• Typical things that people in this group are
assumed to do.
• A stereotype to show males as being
interested in football. Some man enjoy rugby,
some hockey and some find all sports boring.
• The assumption is as flawed as the gossiping
women stereotype but evidence of this
assumption can be found in many media texts
especially magazines.
Attitude
• Closely linked to behavior, stereotypes can be
assumptions about the way group is perceived
as thinking – the attitude they hold towards
certain assumptions.
• Gender is a good place to look for attitudinal
stereotypes. Males are often depicted as
trying to avoid serious romantic relationships
whilst females are often represented as being
fixed on the dream wedding. E.g. Bride Wars is
about 2 young women who from a young age
were fixed about being brides
Advantages of stereotyping
• Stereotypes can useful if you in new situation
and need to make a quick judgment and fast
decisions.
• Stereotyping can be seen as simplifying our
surroundings so they are easier to understand.
• Stereotypes enable you to categories people
into groups, which allows you to form
expectations about people and situations
making life more predictable and easier to
understand
Disadvantages of stereotyping
• The downside of using a stereotype to make a
judgment about someone is that it might be
completely misguided and incorrect, causing
you to act differently towards the person
which can offend them.
• It makes us ignore differences between
individuals; therefore we think things about
people that might not be true (i.e. make
generalizations).