1 PoM
1 PoM
Hemang Mehta
mehta_hd@hotmail.com
+91-9820052234
linkedin.com/in/hemangmehta1970
Hemang Mehta
• Over 31 years of professional experience in Selling/Marketing and Business Development of HiTech Medical
Devices/Equipment's and Consumables and worked in various MNCs like Bard Electrophysiology- South
East Asia, Medtronic and others at various senior levels
Visiting faculty and
Business
• Currently a Visiting faculty at few premier institutes for Sales and Marketing- Students and Pharmaceutical Development
Consultant
Giants. Consultant for an AI based video analytics company started by 3 IITians.
• Masters in Marketing Management from NMIMS ( University of Mumbai ) and BE Biomedical ( 1 st Class with
Honors ) from University of Mumbai. Specialized in Nuclear Medicine.
• Proven capabilities in identifying new business avenues and meeting potential clients / decision makers
(doctors & hospitals) for business expansion. Proficient in using knowledge of the market and competitors
and developing the company’s unique selling propositions and differentiators.
• Skilled at growing & retaining existing accounts by presenting new solutions and services to the clients.
• Expertise in product development and new product launches for emerging technologies. An enterprising
leader with effective communication, client relationship management & team building skills
Module 1
Examples:
Receiving and communicating information are perhaps the most important aspects of
a manager’s job.
In order to make the right decisions, managers need information from various sources.
Typically, this activity is done through reading magazines and talking with others to
learn about changes in the customers’ tastes, competitors’ moves and the like. This the
monitor role.
Managers also perform the spokesperson role when they represent the organization to
outsiders.
Decisional roles: There are four decision roles that the manager adopts.
As negotiators, managers not only mediate in internal conflicts but also carry
out negotiations with other units to gain advantages for their own unit.
Managerial levels
There are three main types of managers: general managers, functional
managers, and frontline managers.
On time delivery
QFTR- quality first time through rate
number of non compliance unit/year
Supplier's quality rating
Examples:
HR person hiring new employee very quickly by reducing the cycle time of
the approval process. It is a good example of efficiency but at the same
time it is possible a person has not a specific skill of his role. But the
efficiency says "HIRE NOW“
If we are making the 1000 products per shift. 1000 products are the
maximum products that we can manufacture. out of that 20 products get
rejected. so we can say the efficiency of the process = actual
output/maximum output = 1000/1000= 100% but the effectiveness of the
process is = total good output/total output= 980/1000 =98%
Possible cases of being Efficient and Effective Organization
There are four possible causes for the organization as being efficient and
effective:
Technical skill is considered to be very crucial to the effectiveness of lower level managers
because they are in direct contact with employees performing work activities within the firm.
For instance, the success of a drilling supervisor of an oil rig depends a great deal on his
technical knowledge of drilling.
However, as one moves to higher levels of management within the organisation, the
importance of technical skill diminishes because the manager has less direct contact with day-
to-day problems and activities.
Thus, the president of an oil company does not need to know much of the technical details of
drilling for oil or how to refine it.
What are Technical Skills?
• It refers to specialised knowledge and expertise needed to accomplish
specific or complex actions, tasks and processes.
• Knowing the methods, techniques and equipments to actually do a job.
• Many managers get promoted to their first management level because
they have excellent technical skills.
• Tech. skills are very important for the managers or supervisors so they
can manage their area and team members.
• Example: McDonald/ Starbucks provide technical knowledge to their
store managers to prepare coffee and various snacks, how to use cash
register in order to effectively manage stores.
Human skill: It is the ability to work with, understand and motivate other
people.
It refers to the ability to see the ‘big picture’, to understand how a change in any
given part can affect the whole organisation.
What are Conceptual Skills?
• Drive strategic thinking (strategizing) deep within the organization while articulating their
own vision for the organization.
• Have a plan for their organization and push others to develop plans.
• Proactively structure the organization to implement their chosen strategy.
• Exercise control with a deft hand, never seeming too overbearing or demanding, while at
the same time never taking their eyes off the ball.
• Put the right kinds of incentives in place.
• Get the best out of people by persuading them that a task is worthy of their effort.
• Build a high-quality team of other managers and employees through which they can work
to get things done.
Without skilled leaders strategy may fail. The organization may become bureaucratic; control
may be lost; employees will lack incentives and motivation; and the organization may suffer
insufficient human capital.
Definition of Organization: These are some simple-to-understand definitions of organization by
authors:
An identifiable group of people contributing their efforts towards the attainment of goals is
called an organization.
McFarland
“Organization is the process of identifying and grouping the work to be performed, defining and
delegating responsibility and authority, and establishing relationships for the purpose of
enabling people to work most effectively together in accomplishing objectives.
Organization is the form of every human association for the attainment of a common purpose.
Mooney and Railey
Organization involves the grouping of activities necessary to accomplish goals and plans, the
assignment of these activities to appropriate departments, and the provision of authority,
delegation, and coordination.
Koontz and O'Donnell
Importance of Organization: The basic purpose of the organizational function is to ensure the optimum
utilization of the available resources in an organization. The organizing function is so crucial that even a
small mismatch between jobs, people, and authority can lead to big trouble.
The organization defines the degree to which authority can be delegated and responsibility can be
assigned.
Division of Labor
Common Purpose
Communication
Authority Responsibility Structure
People
Environment
Coordination
Rules and Regulations
Division of Labor
The entire work of an organization is divided into functions and sub-functions.
Division of labor leads to specialization because men acquire greater skill and
knowledge when they perform a single operation again and again.
Common Purpose
The basis of any organization is to achieve some common goal. The structure is
bound together by the pursuit of specific and well-defined objectives.
These channels are necessary for mutual cooperation and understanding among
the members of an organization. The channels are communication may be upward,
downward, vertical, formal, or informal.
It specifies who is to direct whom and who is responsible for what result. The
structure helps an individual in the organization to know what his role is and how
he is related to other roles.
People
An organization is made up of a group of people who constitute the dynamic
human element of an organization. Therefore, authority provisions and
grouping of activities must take into account the customs and limitations of
people.
Environment
An enterprise functions in a very dynamic environment which comprises
social, political, economic, and legal factors. Thus, the structure is designed
to adapt itself to the changing environment.
Coordination
An organizational structure provides for the effective coordination
of different activities and parts of an organization so that it
functions as an integrated whole.
Functional Divisional
Transnation
Matrix
al
Project
The functional structure
The functional structure divides responsibilities according to the
organisation’s primary specialist roles such as production, research and
sales.
A functional structure (1 of 2)
A functional structure (2 of 2)
Advantages Disadvantages
Senior managers
Chief executive in touch with
overburdened with routine
all operations matters
Senior managers neglect
Reduces/simplifies control
strategic issues
mechanisms
Difficult to cope with diversity
Clear definition of
Coordination between
responsibilities
functions is difficult
Specialists at senior and Failure to adapt.
middle management levels.
The divisional structure
Advantages Disadvantages
• Flexible (add or divest • Duplication of central and divisional
divisions) functions
• Control by performance • Fragmentation and non-
• Ownership of strategy cooperation
• Specialisation of • Danger of loss of central control.
competences
• Training in strategic view.
The matrix structure
The matrix structure combines different structural dimensions
simultaneously, for example product divisions and geographical
territories or product divisions and functional specialisms.
Advantages Disadvantages
• Integrated knowledge • Length of time to take decisions
• Flexible • Unclear job and task responsibilities
• Allows for dual dimensions. • Unclear cost and profit responsibilities
• High degrees of conflict.
Multinational structures
Source: Reprinted by permission of Harvard Business School Press. From Managing Across Borders: The Transnational Corporation, 2nd edition by C.A. Bartlett and
S. Ghoshal, Boston, MA, 1998. Copyright © 1998 by the Harvard Business School Publishing Corporation. All rights reserved.
International divisions
Taylor's principles focused on making work more efficient by breaking it down into
smaller and simpler tasks performed quickly with maximum efficiency. He believed
that if workers were given clear instructions and rewarded for their efforts, they
would be more productive.
Task Specialization
The principles he developed are still used today in many different industries. One of
the main principles he created was "task specialization." This principle states that
people should specialize in specific tasks and become experts, leading to increased
productivity. It led to an increased focus on how jobs were structured, which was an
essential factor in determining productivity.
Time and Motion
Incentivizing Employees
Fayol recommended that every kind of work must be divided and allocated as per
competence, qualification, skill and experience. The intent of division of work is to produce
more and better work for the same effort.
Division makes each task simpler and repetitive performance helps in gaining speed,
accuracy and specialization.
Due to this reason, big companies have separate departments for finance, marketing,
production and human resources. All of them are headed by specialised persons and they
collectively achieve production and sales targets of the company.
Authority and Responsibility: As per this principle, there should be proper balance between
authority and responsibility.
Authority is the right to give orders to subordinates and responsibility is the duty, which a
subordinate is expected to perform by virtue of position in organisation. Authority and
responsibility go hand in hand.
Parity between authority and responsibility helps in meeting responsibilities on time and
prevents misuse of authority.
Discipline: Discipline refers to obedience to rules and regulations of the organisation, which
is necessary for systematic working of the organisation.
According to Fayol, discipline requires good supervisor at all levels, clear and fair agreement
regarding rules and judicious application of penalties.
Discipline is must for all the enterprises and for all the levels.
Remaining 11 principles – refer word document
Douglas McGregor (1906-1964) - The Famous Figures In The History Of
Management Theories
The model became one of the most widely accepted models for
understanding employee motivation and has significantly impacted
modern management practices.
Elton Mayo (1880-1949) - The Famous Figures In The History Of Management
Theories
Mayo’s contributions to the field are based on several fundamental principles. He
argued that managers should treat employees with respect and understanding
rather than view them as cogs in machines or tools for increasing efficiency.
Finally, he argued that group interaction could lead to greater productivity than
individual efforts alone could achieve.
Hawthorne studies
His work (1949) concluded that the difference was the result of feeling part
of a team and lead to the new idea that workers should be considered to be
part of a social organism rather than individual cogs in a large wheel.
Herzberg, F. (1960s)
Job enrichment
Peter Drucker was one of the modern era's most influential and widely recognized
management theorists.
Translate the organizational objectives to employees. In 1981, George T. Doran used the acronym
SMART (specific, measurable, acceptable, realistic, time-bound) to express the concept.
Stimulate the participation of employees in setting individual objectives. After the organization’s
objectives are shared with employees from the top to the bottom, employees should be
encouraged to help set their own objectives to achieve these larger organizational objectives. This
gives employees greater motivation since they have greater empowerment.
Monitor the progress of employees. In step two, a key component of the objectives was that they
are measurable for employees and managers to determine how well they are met.
Evaluate and reward employee progress. This step includes honest feedback on what was achieved
and not achieved for each employee.
Credit: For the next 8 pictures: