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Unit 2 Strategic Planning and Analysis

The document discusses the importance of strategic planning and analysis, emphasizing the role of Competitive Intelligence (CI) in this process. It outlines various strategic analysis tools such as Gap Analysis, SWOT Analysis, and Michael Porter's 5 Forces, which help organizations assess their current state and develop effective strategies. Additionally, it highlights the value of strategic planning in decision-making, reducing uncertainty, and adapting to a rapidly changing competitive environment.

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KHUTSO MMADI
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6 views11 pages

Unit 2 Strategic Planning and Analysis

The document discusses the importance of strategic planning and analysis, emphasizing the role of Competitive Intelligence (CI) in this process. It outlines various strategic analysis tools such as Gap Analysis, SWOT Analysis, and Michael Porter's 5 Forces, which help organizations assess their current state and develop effective strategies. Additionally, it highlights the value of strategic planning in decision-making, reducing uncertainty, and adapting to a rapidly changing competitive environment.

Uploaded by

KHUTSO MMADI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Theme 2 Strategic planning and

analysis

Lecture outcomes…
• Understand what strategic planning and analysis is
• Understand where CI fits into strategic planning and
analysis
• Interaction of enterprise with external environment
• Value of environmental information in strategic planning
How does CI fit into Strategic planning
and analysis?

• Competitive intelligence is the focused gathering of information about your


competitors, customers, suppliers, potential acquisition candidates, joint
venture candidates as well as the economic, political and regulatory events
that can impact your organisation. This information then needs to be turned
into strategic knowledge.

• Strategic planning is about creating a detailed step by step plan in order to


reach objectives.

• Strategic analysis is a step in the strategic planning process whereby


research is conducted on your organisation and the environment in which
your organisation operates in to assist you to come up with a strategic plan.

At the heart of strategic planning and analysis is Competitive Intelligence


Strategic analysis tools
1. Gap analysis is a method used by organizations to compare
their current state to their desired future state. This process
includes assessing the actual performance of your organization to
determine whether business goals or objectives are being met and,
if not, creating an action plan that will bridge those identified
performance gaps.
2. Strategy Maturity Assessment: Assessing your
organization’s strategic maturity is a useful way to establish a
baseline for planning. A maturity assessment evaluates the
clarity of your strategic vision, goal-setting effectiveness, data
usage, governance, and communication.
3) Michael Porter’s 5 forces analysis helps you identify five forces that place competitive
pressure on a company in any given industry. It focuses on these five dimensions:
• Threat of new entrants
• Bargaining power of suppliers
• Bargaining power of buyers
• Threat of substitutes
• Competitive rivalry
4) BCG Matrix
The BCG matrix (also called a growth share matrix) is a tool that allows you to
make the most of your business plans, marketing strategy, and assets by
calculating their market growth and market share. Created by the Boston
Consulting Group (hence the name), the BCG matrix offers a way to view all of
your product ideas in one place and prep for a total market takeover to give
you a competitive advantage as a market leader.
5) SWOT Analysis
A SWOT analysis, which
stands for Strengths,
Opportunities, Weaknesses,
and Threats, is a
great internal strategic
analysis tool to assess any
aspect of your business. It’s a
common analysis tool‌—
‌about 80% of businesses use
SWOT analysis. It can help
your team think through
where your business thrives,
where it could be better, and
mitigate risks from potential
threats.
Why the need for
Strategic planning and
analysis?
– Everyone has access to information: What makes your
Information overload information more valuable?

– Rapid pace of change.


Increased level of competition

Avoid “Satisficing” (a word blend of – Happy with first quick result even if better material can
satisfy and suffice)
be found using sophisticated techniques.

Knowledge economy – Services & intangibles largest part of GDP in leading


economies – knowledge based

Increased imitation – Ability to quickly replicate


Value of strategic planning and analysis

Value-added Strategic decision Reduce uncertainty


Early identification
product making and risk
• Sets information • Larger • Awareness of • Problems
apart from the implications for changing external • Knowing likely
rest ongoing environment consequences
competitiveness • Proactive not
• Impact more reactive
decisions
(Hopefully
positively)
8 characteristics of a strategic thinker

• Future-based
• Curious
• Good steward of resources
• Risk taker
• Urgent and important
• Nimble
• Life-long learner
• creative
Questions??

The End

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