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IDW Lecture 32-Data Mining Techniques

Data mining involves techniques to extract patterns and actionable information from large databases, enabling future predictions unlike traditional OLAP tools focused on historical data. Key operations include predictive modeling, classification, and database segmentation, which help in identifying behaviors, clusters, and associations within data. Applications range from stock market predictions to fraud detection and customer behavior analysis.

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3 views17 pages

IDW Lecture 32-Data Mining Techniques

Data mining involves techniques to extract patterns and actionable information from large databases, enabling future predictions unlike traditional OLAP tools focused on historical data. Key operations include predictive modeling, classification, and database segmentation, which help in identifying behaviors, clusters, and associations within data. Applications range from stock market predictions to fraud detection and customer behavior analysis.

Uploaded by

talha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Data Mining

Techniques to identify patterns from data


stored in warehouse.
These patterns cannot be identified by simple
query and reporting tools.
OLAP is used for past historical data analysis.
Data Mining is used for future predictions
from data.
Such as prediction of pattern of a share in
stock market for future.
Future weather forecasts etc.
Data Mining: Formal Definition
The process of extracting valid, previously
unknown, comprehensible, and actionable
information from large databases and using it
to make crucial business decisions.
Focus of data mining is to reveal that
information which is hidden and unexpected.
Data Mining Applications
Data Mining Operations and associated
techniques
Predictive Modeling
Similar to human learning experience.
Analyze a database to identify a data set
Model uses supervised learning approach.
Training
Testing
Training uses a large historical sample data
which is called training data set.
Testing is trying out model on unseen data to
check its acceptance.
Techniques associated with Predictive
Modeling
Classification
Value prediction
Classification is used to establish a pre
determined class for each record in database
from a finite set of classes.
Two specialization of classification
Tree induction
Neural Induction
Tree induction
Neural Induction
Value Prediction
Estimate a continuous numeric value
associated with a database record.
Uses linear regression
Identification of behaviors different from
normal behavior of data for available
patterns.
May be used for identification of activities
such as credit card fraud detection.
Database Segmentation
Partition a database in unknown number of
segments or clusters of similar records.
Used to identify clusters.
Clusters are dense inside and sparse outside
Scatter plots are used for database
segmentation.
Example:
Identification of legal and forged bank notes.
Identification of clusters on basis of some
dimensional data: color, features of note,
quality of ink,…..
Database Segmentation
Link Analysis
Establishing links/associations between
individual records or set of records in
database.
Three specializations:
Associations discovery.
Sequential pattern discovery.
similar time sequence discovery
Associations discovery
Find items that imply presence of other items
in same event.
Example:
‘when a customer rents property for more
than two years and is more than 25 years old,
in 40% of cases, the customer will buy a
property. This association happens in 35% of
all customers who rent properties.’
Sequential Pattern Discovery
Presence of one item is followed by presence
of other item in a sequence in pattern.
Understanding long term customer buying
behavior.
Similar Time sequence discovery
Discovery of links between two sets of data
that are time dependent.
Example:
within three months of buying property,
new home owners will purchase goods
such as cookers, freezers, and washing
machines.
Deviation Detection
New technique.
Visualization of data in three dimensions.
3d visualization provides better view of
deviation occurring in data.
Difference between forged and legal currency
notes can be identified if this information is
shown in three dimensional format.
Deviation Detection

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