Scribd
Upload
16 views11 pages

Appraising Resources and Capabilities

The document discusses the appraisal of resources and capabilities in business, emphasizing their role in establishing, sustaining, and appropriating competitive advantages. It provides examples from companies like Ferrari, Coca-Cola, Disney, Nintendo, and Apple to illustrate how resources and capabilities can influence success and market positioning. Key concepts include relevance, scarcity, durability, and benchmarking against competitors.

Uploaded by

Rianne Navidad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
16 views11 pages

Appraising Resources and Capabilities

The document discusses the appraisal of resources and capabilities in business, emphasizing their role in establishing, sustaining, and appropriating competitive advantages. It provides examples from companies like Ferrari, Coca-Cola, Disney, Nintendo, and Apple to illustrate how resources and capabilities can influence success and market positioning. Key concepts include relevance, scarcity, durability, and benchmarking against competitors.

Uploaded by

Rianne Navidad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 11

APPRAISING

RESOURCES
AND
CAPABILITIES
S T RAT E G I C G U I D E I N
HANDLING BUSINESS
THE PROFIT-EARNING POTENTIAL
OF A RESOURCE OR CAPABILITY
ESTABLISHING A SUSTAINING A APPROPRIATING
COMPETITIVE COMPETITIVE COMPETITIVE
ADVANTAGE ADVANTAGE ADVANTAGE

Relevance Durability Property Rights

Scarcity Transferability Relative bargaining power

Replicability Embeddedness
Appraising the Relative Strength of a Firm's Resources and Capabilities

Benchmarking evaluate or check (something) by comparison with a standard


Ferrari Resources and
Capabilities - Example

Ferrari chooses you for driving its car in the next F1 World
championship.

Would you be able to win the competition?

You would have all the Resources of Ferrari.


Coca-Cola & Pepsi Resources and
Capabilities - Example

Pepsi could buy Coca-Cola’s formula if Coca-Cola wanted to


sell it.

But Pepsi would have it very difficult to replicate how


customers perceive Coca-Cola.
Star Wars and Disney - Resources
and Capabilities example

George Lucas don’t have lots of


Resources when he filmed Star Wars 40
years ago.

Limited Budget and resources

No Sponsors to convinced

People Don’t believe him it will succeed


Star Wars and Disney - Resources
and Capabilities example

Disney has almost infinite Resources

Some decades later Disney bought Star Wars

They decided, to release more Star Wars


movies
Star Wars and Disney - Resources
and Capabilities example

Budget
•Star Wars episode VII (2015) budget: $306 million.
•Star Wars episode IV (1977) budget: $11 million – Adjusted to
inflation = $46 million.

Revenue
•Star Wars episode VII (2015) collected $2 billion worldwide.
•Star Wars episode IV (1977) collected $775 million that,
adjusted to inflation = $3.2 billion.
Nintendo - Resources and
Capabilities Example

it is pretty small when compared to its competitors

it has been Capable of creating Innovative


products

Technological Patents:

Copyrights (Mario, Zelda, Pokémon)

Know How

Capabilities
Apple vs Google Maps -
Resources and Capabilities
Example

On 2010s, Apple realized that, in a world where data


is everything, Google was the leading company.

Since Apple was (and somehow it still is) the leading


mobile-phone company (in prestige, not in market share)
they decided to start “fighting” Google.

On 2012 they released Apple Maps: a direct competitor


of Google Maps

What had Google (other big company that also has


extremely smart people) that Apple didn’t? (DATA)
Summarize
1. Appraising resources and capabilities (Strengths and Weaknesses)

2. Establishing a competitive advantage (Relevance, Scarcity)

3. Sustaining a competitive advantage (Durability, Transferability, Replicability)

4. Appropriating competitive advantage (Property rights, Relative bargaining


power, Embeddedness)

5. Benchmarking – evaluating something through a standard or competitor.

6. Resources need Capabilities and Capabilities without Resources is nonsense.

Reference:Resources
and Capabilities - Definition and helpful Examples (consuunt.com)

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy