Unit 3-1
Unit 3-1
International
Human Resource
Management
Meaning & Definitions
International HRM includes all HRM functions i.e. recruitment,
selection, training and development, performance appraisal and
dismissal to be done at international level . Additional activities
such as global skills management, multiculturalism management
etc. are also included in it. Needless to say, as corporations
globalize, HRM activities like HR-planning, staffing, developing,
and retaining employees go far beyond a national scope.
Thus, International Human resource management is ‘the process
of managing people in international settings.’
Definitions
Scyllion (1995) defined IHRM as “the HRM issues and problems
arising from the internationalization of business, and the HRM
strategies, policies and practices which firms pursue in
response to the internationalization process”.
According to Taylor, Beechler et al. 1996, IHRM is “The set of
distinct activities, functions and processes that are directed at
attracting, developing and maintaining an MNC's human
resources. It is the aggregate of the various HRM systems used
to manage people in the MNC, both at home and overseas"
Broadly defined, the field of IHRM is the study and application of all human
resource management activities as they impact the process of managing human
resources in enterprises in the global environment.
It is concerned with the following activities:
1. Human resource planning
2. Staffing (recruitment, selection, out-placement)
3. Performance management by Supervising the work.
4. Training and development : Ensure high performance.
5.Compensation (remuneration) and benefits : Manage employee payroll, benefits
and compensation and Ensure equal opportunities.
6. Manage employee relations, unions and collective bargaining.
7. Prepare employee records and personnel policies.
8. Ensure that human resource practices confirm to various regulations.
9. Motivate employees
International HRM dimensions
P.V. Morgan defines International HRM as the interplay
among the three dimensions:
HR Activities
Types of Countries
Types of Employees
HR activities
markets are small or get saturated or the growth rate of domestic market is slow.
Companies have to move out of their domestic markets to explore the foreign market
potential.
2. Locating cheap raw material and labour: Developed markets have high cost structures
and companies may move their operations to regions and countries where costs of
Extended customer base also helps finance the new product development.
4. Competitors strike: Some companies move out of their domestic markets as a reaction to
their competitors move to maintain their market share. The competitor could get a
5. Diversification: In order to spread out the risk of operating in one country, companies
diversify to different markets which are least correlated with the domestic market conditions.
This results in hedging their risk. Thus, business becomes less prone to the fluctuations in the
domestic economy. For example, if domestic market is going through prolonged recession, the
company might be able to sustain itself through sales in foreign market sales which are at
different stage of business cycle.
6. To compete successfully in Domestic Market: Even if a company decides to
concentrate on its domestic market, it will not be allowed to pursue its goals unhindered.
Multinational companies will enter its market and make a dent in its market share and profit.
The company has no choice but to enter foreign markets to maintain its market share and
growth.
7. Government incentives: Another reason why firms enter in the international market is
the government incentives. The govt. provides may incentives like subsidies, tax concessions,
tax holiday etc. to companies to export so that the country can earn foreign exchange. This
prompts many companies to enter the international markets which would otherwise not have
Ways
to go
global
1. Exporting: Exporting refers to selling an item produced in domestic market abroad. It is the
easiest way to enter into a foreign market. Exports increase the sales volume and helps
companies reap benefits of economies of scale. It requires low investment and is least risky. At
the darker side, because of less knowledge about foreign markets, exports may not click.
2. Licensing: Under licensing, the manufacturer leases his intellectual property rights i.e., to a
foreign manufacturer for a certain fee. Licensing involves very low financial risk for the licensor
and can provide good returns on very less investment . Licensor bears no risk of product failure
but under licensing opportunities for both the licensor and licensee are limited.
3. Franchising: In this mode, an independent firm called the franchisee uses the name of
another company called the franchisor for business operations for a certain fee. The franchisor
also grant the right to use his trademarks, operating process, product reputation and
marketing, HR and operational support to the franchisee. Franchising involves low risk, low
investment. Franchisor get to learn about the host country from the experience of the
franchisees. Franchisee gets the R&D and brand name with low cost and has no risk of product
failure. However, both the franchisor & franchisee are responsible for managing both product
Mergers & Acquisitions: To enter into an international business, a company may merge itself
with a foreign company. It is a quickest way to enter into international manufacturing and
marketing activities. Acquiring a foreign subsidiary is less risky than starting up from a grass
root level. The acquirer gets immediate ownership and control over the acquired firm’s asset.
Right selection of company is the most important decision here and requires expert advice.
Joint Venture: When two or more firms join hands for a particular venture, it is called a joint
venture. It is an easy way to enter into the international market since the firm can take
advantage of the experience and knowledge (about culture, market, business practices,
regulatory environment etc.) of the local partner. Both the firms share their resources and
skills, technology, expertise, marketing etc. however, venture may collapse as conflicts may
develop between or because of changes in the partner’s strength. Joint venture may slow down
decision-making due to the involvement of two or more decision-makers.
Wholly Owned Subsidiary: A company whose common stock is fully owned by parent
company is known as the Wholly Owned Subsidiary. It may arise through acquisition or by a
spin-off from the parent company. This approach is most risky one and can pay very good
Multiculturalism and HRM:
Managing diversities
Meaning and Definition:
Culture
“Culture is what do and how we do. Culture is our routine of
sleeping, bathing, dressing, eating and getting to work. It is
our household chores and actions we perform on the job, the
way we buy goods and services. It is the way we greet friends
or address a stranger and even to a larger extent what we
consider right or wrong” (Lavaty & Kleiner 2001, p. 45).
According to Hofstede, culture is “the collective
programming of the mind which distinguishes the members
of one group or category of people from another‟.
According to Hofstede culture is a
outside layer),
1. 2. Cultural
Hofstede dimensions
Model by Hall
1. Hofstede Model
Geert Hofstede, a Dutch scholar and the best known researcher in this field has given 5D
Model to identify, classify and compare cultures. The various Cultural dimensions in
Hofstedes study are:
POWER DISTANCE : power distance represents the inequality
among people. Lesser power distance means less inequality. As
power distance increases, there are greater status and authority
differences between superiors and subordinates. Power distance
in a nation affects the reactions to management authority. Power
distance affects Management’s attitude towards participative
management or autocratic approach.
INDIVIDUALISM: the extent to which people in a country prefer
to act as individuals instead of members of groups. Asians tend to
be less individualistic and more group-oriented, whereas those in
the United States score the highest in individualism. In Cultures
with high individualistic tendencies promote individual
competition and with less individividualistic tendencies more
collective action.
MASCULINITY/FEMININITY : The cultural dimension masculinity/femininity refers
to the degree to which “masculine” values such as assertiveness, performance
orientation, success, and competitiveness prevail over “feminine” values which are
quality of life, close personal relationships, and caring. This dimension might affect
the roles which are assigned to women employees in the various countries.
UNCERTAINTY AVOIDANCE : The dimension of uncertainty avoidance refers to
the preference of people in a country for structured rather than unstructured
situations. A structured situation is one in which rules can be established and there
are clear guides on how people are expected to act. Those with uncertainty
avoidance behaviour get uncomfortable with the sudden changes but those with
flexible cultures take changes as challenges and face with it more zeal and spirit
and promote entrepreneurship.
Long term orientation: Long term orientation deals with society’s search for
righteousness. In societies with long term orientation , people show an ability to
adapt traditions according to changed conditions, and determination in achieving
results as opposed to short-term values, where focus on the present and the past
which include respecting tradition and fulfilling social obligations.
Cultural dimensions by Hall
Edward Hall (1976), stressed the close relationship between culture and
communication. He defined cultures as a “system” to provide, send, store
information.
Edward Hall developed a useful way to understand culture by identifying
their social framework as low or high context. Context can be best defined
as the array of stimuli surrounding a communication event including:
gestures; tone; physical distance between conversationists; time of day;
weather; situation; societal norms; geographic place of communication; and
other external factors.
High context and low context cultures are differentiated by the emphasis
that is given to the context against the actual message itself.
According to hall, in high context cultures, emphasis is placed on
the implicit messages rather than the explicit message. If there is
contradiction between the verbal and the non verbal aspect, non
verbal aspect is relied and acted upon where as in Low context
culture, much attention is paid to the actual message rather than
the stimuli surrounding the message. In case of contradiction
between the non verbal and verbal message, verbal messages are
relied upon. Information is explicitly known rather than implicit . In
low context cultures, a concrete meaning is expected, rather than
abstract meaning.
All cultures either have a monochromatic or polychromatic sense of
time. Low-context cultures tend to be monochromatic. In
polychromatic cultures, many things go on at once. Polychromatic
cultures tend to be high-context.
Advantages of cultural diversity
Variety of ideas : Since the workforce is from different cultural backgrounds they have
different perspectives of looking at the things and they can provide multiple ides about solving
a problem.
Development of new product: In case of new product development, the workforce with
different cultures can support the development of new product offering which can be useful for
a wide customer base.
Wide base of employees to choose upon the best talent. Staff retention will be better
since no employee will feel out of place. Employees will give their best and are more
knowledge of the customer base. Also employees with different cultures can provide better
understanding about the customers of different cultures and hence customer base can get
broadened.
Drawing from the full pool of talent, both domestic and international. A diverse
workforce means that employees are recruited from a wide pool of talent and enhancing the
prospects of recruiting the best employee for every available position in the organisation,
Challenges of cultural diversity
Increased training costs: When the workforce differs in behavior, thinking and attitudes, they
need to be given training so that they can better understand each other. Problem arises not
with the verbal communication but the non verbal aspect of it. As different cultures have
different perspectives and norms, possibilities of misunderstanding increase which can be done
away with training only. Workforce can be made sensitive towards others cultures through
training only.
Increased incidents of conflict: Conflicts arise due to disagreement on a particular situation
which is quite obvious when people from diverse backgrounds having different perceptions
about different situations. Employees may have sensitivities towards their own culture and feel
others to be inferior to them. This may result in personality clashes and may result in
derogatory comments or gestures.
Low productivity: If diversity is not managed effectively, no system is developed to manage
the diversity, employees may feel dissatisfied which may affect their productivity and may also
lead to higher attrition rates.
Reverse discrimination: Reverse discrimination is a situation where the members of the
majority may feel that their interests are ignored and the minority are given preferential
treatment over them because of their minority status and not their ability or qualification.
Increase in costs: Members of diverse cultural backgrounds have different religious and
cultural expectations. The company needs to accommodate such differences , also their
different dietary needs and expectations which definitely leads to increase in cost of operation.
Overcoming the stereotypes and increasing fairness: Cultural stereotyping here means
when managers have the tendency to employ the people of their own culture rather than
having a fair selection on the basis of their appropriateness for the job. The minority
employees may feel neglected or ashamed of their culture and hence may not cooperate .
Stereotyping may spoil the entire company’s culture and affect its profitability adversely. So,
employees should be selected fairly on the basis of merit rather than on racial basis. The
screening tools must be culturally sensitive.
Blending cultural diversity with a dominant organizational culture: Make the culture of
the company so strong that the cultural differences among the work force get blended into the
organizational culture and all employees experience equality in the organization.
Organizational culture is a group of ruling ideas that include: ways of reasoning, ways of action,
common shared values, codes of conduct and ethical standards, which are formed and
developed over a long period . There should be commonly shared values in the organization
and all cultures should be led by one and only corporate culture at the sufficient level.
Dealing by a HR program or strategy: Significant responsibilities should be given to human
resource departments and modern management techniques should be utilized . In–service
training programs must be designed so that the employees can learn about the other people’s
culture. It will also help managers to understand how people from different cultures view work,
how or by what they are motivated, what their attitudes are, what they value, etc. Managers in
a culturally diverse workforce must use variable management techniques rather than a single
technique. It is very important for employees to be trained inter-culturally regarding business.
Adapting an employment relationship program: It has often been found that the
employees of the different cultures communicate less and hence they do not share their
experiences which always leads to some kind of invisible gap between them. Managers must
organize such programmes which can make them aware about different cultures, helps
develop positive attitudes towards different cultures, being flexible in communication, and
expressing personal concerns and confusions when facing cultural obstacles. The manager
must know the personalities and backgrounds of each employee individually . He must strive
to provide an aura of understanding to them. The minority employees must be appreciated and
must be made to know the importance they have for the organization . This will help obtain
their trust and loyalty and hence enhance their productivity.
Resignation
Dismissal or discharge
Separatio Death of employee
ns Suspension
Retrenchment
Lay Off
a. Repatriation
Mostly expatriate employees fail in their first
foreign assignment may be at the initial stage
or at different later stages. The reasons behind
expatriate failure may be due to cultural shock
or nonadjustment with the host country’s
climate and other environmental conditions, or
due to nonadjustment with job demands, or
with behaviour of superior or colleague etc.
Expatriates failed in their foreign assignments
are debriefed and repatriated to their previous
job in the home country.
Sometimes, expatriates who are successful on
job and have adjusted to host country
environment, but due to non-adjustment of
family members with host country
environment or due to non-availability of
education facilities, medical or entertainment
facilities they have to return to home country.
b. Resignation
Employees in MNCs may resign to join
some other company for better
prospects. Or an employee can also
join due to some personal reasons like
female candidate marrying in some
other state or country, illness or bad
health of the candidate, or for any
other reason. In these cases,
resignation is voluntary.
In compulsory resignation, an
employee is asked to put his/her
resignation to avoid termination of
services on the ground of gross
negligence of duty on his/her part or
some other serious charge against
him/her.
c. Dismissal or discharge
In case an employee is alleged with
some serious charge like carelessness,
dishonesty, wilful violation of rules,
unauthorised absenteeism from duty
for a long time, inefficiency, violent and
aggressive acts, false statements of
qualifications or skills at the time of
employment etc. the company may
decide to dismiss or discharge him/her
from the services of the company.
However, the company should resort to
this measure as a last resort and with
solid proofs. The employee should also
be given an opportunity to be heard.
d. Death of employee
Some employees may die in service. When the cause
of death is due to occupational hazards, company also
give compensation as per the provisions of the rules
and regulations prevalent in the concerned country. As
compensation, company can also hire
spouse/child/dependent of the employee who dies in
service.
e. Suspension
MNC may also suspend or prohibit
an employee from attending work
and perform normal duties as
assigned to him/her. This is done
as a serious punishment and is
generally awarded only after a
proper enquiry has been
conducted.
During suspension, the employee
gets a subsistence allowance.
Once the charges against the
suspended employee are serious
and are proved, suspension may
also lead to termination.
f. Retrenchment
When company temporarily terminates the services of an employee due to some
business reasons like non-availability of raw materials, breakdown of machinery,
or any other reason which is beyond the control of the company it refers to
layoff.
Employees are given compensation for the period for which they are laid off.
Employees can be recalled when the lay off period is over. Lay off is a very
expensive affair for the company, hence it should take every possible step to
avoid the causes of layoff. Rather company can resort to other cost cutting
measures like transfers or demotions etc.
An MNC may have to face protests against the layoff or retrenchments in the
foreign country hence; it should take decision after considering all other options.