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The document outlines the communication process, including its components such as source, message, encoding, channel, decoding, receiver, feedback, environment, context, and interference. It also discusses the principles of effective communication, emphasizing clarity, concreteness, courtesy, correctness, consideration, creativity, conciseness, cultural sensitivity, and captivating messages. Additionally, it highlights the importance of ethics in communication, stressing integrity, respect for diversity, freedom of expression, openness, and accountability.

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11 views9 pages

Inbound 2636700024181232728

The document outlines the communication process, including its components such as source, message, encoding, channel, decoding, receiver, feedback, environment, context, and interference. It also discusses the principles of effective communication, emphasizing clarity, concreteness, courtesy, correctness, consideration, creativity, conciseness, cultural sensitivity, and captivating messages. Additionally, it highlights the importance of ethics in communication, stressing integrity, respect for diversity, freedom of expression, openness, and accountability.

Uploaded by

garcianosenilyn
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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GROUP -3

COLLADO, MARK
CARABALLO, DEVOUN
GALABIN, JUNAMIE
HERONGCO, ROCHEL
Communication Process, Principles and
Ethics
• Communications is inevitable. Our need for self-expression leads us to communicate not only our
thoughts but also our feelings. Communication may be done verbally or nonverbally. A simple
yawn from a member of the audience in a public speaking engagement is a non-verbal message
sent to the speaker. On the other hand, a phone call inquiring about a certain product is an
example of a verbal message.
• Communication is understood as the process of meaning-making through a channel or a medium.
It comes from the Latin term communicares, meaning to share or to make ideas common. The
connection that encompasses interaction among partakers is at the center of your learning of
communication.
The Components of the Communication Process
Understanding the communication process may help you become a better communicator.

1. Source. The sender carefully crafts the message. The sender maybe anyone:
an author of a book, public speaker in special occasion or even a traffic enforcer.
2. Message. The message is the reason behind any interaction. It is the meaning shared
between the sender and the receiver.
3. Encoding. The process of transferring the message.
4. Channel. The channel is the means by which the message is conveyed. When we
answer a phone call, the phone is the channel. On the other hand, when your parents
receive a notification of your absences from school, the channel is the letter. It is the
responsibility of both the sender and the receiver to choose the best channel for the
interaction.
5. Decoding. The process of interpreting the encoded message.
6. Receiver. The receiver is the person who receives the transmitted message.
The receiver may be a part of the audience in a public speaking event, a reader of the letter o a
driver who reads the road signs. The receiver is expected to listen or read carefully, to be aware
of different kinds of sender to joy down information when needed, to provide response and to ask
question for clarification.
7. Feedback. In any communication scenario, a feedback is essential to confirm recipient
understanding. Feedbacks, like messages, are expressed in varied forms. A simple nod for
a question of verification is considered a feedback.
Thus, feedbacks may be written, spoken or acted out.
8. Environment. The place, the feeling, the mood, the mindset and the condition of both
sender and receiver are called the environment. The environment may involve the physical
set-up of a location where communication takes place, the space occupied by both the
sender and the receiver, including the objects surrounding the sender and receiver.
9. Context. This involves the expectations of the sender and the receiver and the common
or shared understanding through the environmental signals.
10. Interference. This is also known as a barrier or block, prevents effective
communication to take place.
Kinds of Interference

a. Psychological barriers are thoughts that hamper the message to


be interpreted correctly by the receiver. This may include past
experiences.
b. Physical barriers include competing stimulus, weather and
climate, health and ignorance of the medium.
c. Linguistic and cultural barriers pertain to the language and its
cultural environment. Words may mean another in different cultures.
d. Mechanical barriers are those raised by the channels employed
for interpersonal, group or mass communication. These include cell
phones, laptops and other gadgets used in communication.
The Nine Principles of Effective Communication
Michael Osborn (2009) claims that communication must meet certain standards for effective
communication to takes place.
1. Clarity. This makes speeches understandable. Fuzzy language is
absolutely forbidden, as are jargons, cliché expression, euphemism and
doublespeak language.
2. Concreteness. This reduces misunderstandings. Message must be
supported by facts such as research data, statistic or figures. To achieve
concreteness, abstract words must be avoided.
3. Courtesy. This builds goodwill. It involves being polite in terms of
approach and manner of addressing an individual.
4. Correctness. Glaring mistakes in grammar obscure the meaning of a
sentence. Also, the misuse of language can damage your credibility.
5. Consideration. Message must be geared towards the audience. The
sender of a message must consider the recipient's profession, level of
education, race, ethnicity, hobbies, interest, passion, advocacies, and age
when drafting or delivering a message.
5. Consideration. Message must be geared towards the audience. The sender of a message must consider
the recipient's profession, level of education, race, ethnicity, hobbies, interest, passion, advocacies, and age
when drafting or delivering a message.

6.Creativity. This means having the ability to craft interesting message in


terms of sentence structure and word choice.
7. Conciseness. Simplicity and directness help you to concise. Avoid using
lengthy expressions and words that may confuse the recipient.
8. Cultural Sensitivity. Today, with the increasing emphasis on empowering
diverse, cultures, lifestyle and races and pursuit for gender equality, cultural
sensitivity becomes an important standard for effective communication.
9. Captivating. You must strive to make messages interesting to command
more attention and better responses.
Ethical Consideration in Communication
Ethics is a branch of philosophy that focuses on issues of right and wrong in human affairs.
Effective and ethical communicators (a) respect audience; (b) consider the result of
communication; (c) value truth; (d) use information correctly; and, (e) do not falsify
information especially in a multicultural situation.
Below are some of the ethical considerations identified by Barrot and Sipacio
(2018).

1. Uphold integrity. Be truthful with your opinion and be accurate with your judgement.
2. Respect diversity of perspective and privacy. Show compassion and consideration
with beliefs, status, affiliations, and privacy of others.
3. Observe freedom of expression effectively. Be careful of what and how you say your
words depending on the type of people you are communicating with.
4. Promote access to communication. Give others an opportunity to express what they
feel and think about the message being communicated.
5. Be open-minded. Accept that others have different views or opinions, which may conflict
with yours. So, listen and process the views of other people, and learn how to reconcile
their opinions with your own.
6. Develop your sense of accountability. Acknowledge responsibility for all your actions,
good or bad.
There are 8 elements of communication:
1. Source 5. Feedback
2. Message 6. Environment
3. Channel 7. Context
4. Receiver 8. Interference

Ethics is defined as a set of rules or guidelines; these are theories as to which is right or
wrong. In communication, ethics is of considerable importance because it would likely guide
everyone to effective communication process.
Communication ethics emphasizes that morals influence the behavior of an individual,
group, or organization, thereby affecting their communication.

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