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Berger Paint (PP)

Berger Paints India Limited, established in 1923, is the second-largest paint manufacturer in India, with a significant presence in both decorative and industrial segments. The company has expanded its operations internationally and has seen substantial growth in sales over the years, particularly in the last two decades. Berger focuses on innovation and consumer engagement through various digital tools and loyalty programs to enhance its market position.

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17 views11 pages

Berger Paint (PP)

Berger Paints India Limited, established in 1923, is the second-largest paint manufacturer in India, with a significant presence in both decorative and industrial segments. The company has expanded its operations internationally and has seen substantial growth in sales over the years, particularly in the last two decades. Berger focuses on innovation and consumer engagement through various digital tools and loyalty programs to enhance its market position.

Uploaded by

soumyaranjan1916
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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“Paint Your Imagination”.

Paint Industry In
India

24DM041 – SRABANI MISHRA


24DM010- SWAGAT MOHANTY
INTRODUCTION
Berger Paints India Limited is one of the leading paint manufacturers in India, known for
its innovative and high-quality products. Established in 1923, the company has grown to
become the second-largest paint company in India, with a strong presence in both
decorative and industrial segments. Headquartered in Kolkata, West Bengal, Berger
Paints operates across multiple countries, including Nepal, Bangladesh,
Poland, and Russia.
THE TRANSFORMATION

FY02-03 FY09-10 FY18-19 FY23-24


Sales Val (Cr) Rank
Rank Rank Val (Cr) Rank
Asian 1 Asian 1 Asian 1 25000 1
Berger 4 Berger 2 11,199 2
Berger 3
Kansai 2 Kansai 3 7150 3
Kansai 2
Akzo 3 Akzo 4 3,580 4
Akzo 4

I N D I A N R E A L E S TAT E I N D U S T R Y
BERGE
R
New owners Dhingra Innovation focus drives
family of UK Paints; Berger rank to No. 2
Ranked N o 6; Rs 100 Cr just pipping Ka n sai; 8
Sales; Rs 1Cr Profit; 3 fctys facto ries

192 199 199 200 202


3 0 6 1 3
Industrial Inflexion Point
Paints Launch of Color
Market
Leader 199 Bank
201
1 1
Starts in India A serious player in Turns 100 in India
1st Manual Machine C rosses 10,000
as Hadfields decorative; Ranked
India; 1 No. 3 in India; 6 C rores World No.
Factory factories 7 in Dec o, Asia
No.4

Updated Automatic Machine


SUPPLY CHAIN : FROM 1 TO 17 MANUFACTURING
UNITS IN INDIA
Automated Production B2C FUNCTIONS OF PAINT
Unit : INDUSTRIES
Hindupur
• Retails- Dealers --- Sub-
Nalba
ri Dealers --- Contractors ----
Nali Customers
Howr • Distributions –
ah
Pun Rishra
Wholesellers --- Retailers ---
Contractors
Goa • Expert Contractors – Big
Hindupur Contractors --- Painters---
Odisha
Pond Customers
(Upcoming)
y • IDEA – Interior Designers ,
Engineers & Architects
DEMAND GENERATION
 Advertisement
• Digital
• Print Media

 Painter Engagement
• Loyalty program
• Expert Contractors
• Xpress Painting Services

 Prolinks & Retail Projects


• Site Conversion
• Product Specification
MADE EVEN THE MARKET LEADER COPY
US..

Interior Category Copied by Others


Certification – ID Card with ǪR
Code
linked to Berger microsite
Reputation Building &
Managing by Berger
ǪR-Activated Online
Profile on Berger website
for the contractor
 Online Profile
 Painter Bio
 Training & Certification
 Skills – Painting, Polishing,
Waterproofing,
Textures
 Mechanized Tools

Berger My Colour App
Our Big Leap into the AI-Space with Consumer Engagement at the
Core

Colour Visua lizer


Visua lize different sha des on pre-
loa ded images or AI-based realtime
visualization

Colour Picker
Auto-detect the dominant colour
or select the sha de of your
c hoice

Colour
Recomm endation
Professionally c ura ted Top Prima ry
a nd Recommended Colour
combinations

Colour Personalization
Surprise Me section ha s been designed
to recom mend colours ba sis User
persona
Thank You

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