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Data management involves the ingestion, storage, organization, and maintenance of data to support business applications and decision-making. Effective data management is essential for leveraging data as a corporate asset, ensuring compliance, and overcoming challenges related to data quality and accessibility. Best practices in data management can enhance analytics, improve customer engagement, and drive revenue growth.

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16 views72 pages

MIS - UNIT 3 New

Data management involves the ingestion, storage, organization, and maintenance of data to support business applications and decision-making. Effective data management is essential for leveraging data as a corporate asset, ensuring compliance, and overcoming challenges related to data quality and accessibility. Best practices in data management can enhance analytics, improve customer engagement, and drive revenue growth.

Uploaded by

Nikkie Tiwari
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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UNIT-III

MANAGING DATA
RESOURCES
DATA MANAGEMENT
 Data management is the process of ingesting,
storing, organizing and maintaining the data
created and collected by an organization.
 Effective data management is a crucial piece of

deploying the IT systems that run business


applications and provide analytical information
to help drive operational decision-making and
strategic planning by corporate executives,
business managers and other end users.
NEED OF DATA MANAGEMENT
 Data increasingly is seen as a corporate asset
that can be used to make more-informed
business decisions, improve marketing
campaigns, optimize business operations and
reduce costs, all with the goal of increasing
revenue and profits.
 But a lack of proper data management can weigh

down organizations with incompatible data silos,


inconsistent data sets and data quality problems
that limit their ability to run business intelligence
(BI) and analytics applications — or, worse, lead
to faulty findings.
 Data management has also grown in importance
as businesses are subjected to an increasing
number of regulatory compliance requirements.
 In addition, companies are capturing ever-larger

volumes of data and a wider variety of data types,


both hallmarks of the big data systems many have
deployed. Without good data management, such
environments can become unwieldy and hard to
navigate.
CHALLENGES OF DATA
MANAGEMENT
 Simply collecting data is not enough;
enterprises and organizations need to
understand from the start that data
management and data analytics only will be
successful when they first put some thought
into how they will gain value from their raw
data.
 They can then move beyond raw data

collection with efficient systems for


processing, storing, and validating data, as
well as effective analysis strategies.
 Another challenge of data management occurs
when companies categorize data and organize it
without first considering the answers they hope
to glean from the data. Each step of data
collection and management must lead toward
acquiring the right data and analyzing it in order
to get the actionable intelligence necessary for
making truly data-driven business decisions.
DATA MANAGEMENT BEST
PRACTICES
 It’s important to keep in mind that data
management best practices result in better
analytics. By correctly managing and preparing
the data for analytics, companies optimize their
Big Data. A few data management best
practices organizations and enterprises should
strive to achieve include:

Simplify access to traditional and emerging data


 Scrub data to infuse quality into existing

business processes
 Shape data using flexible manipulation

techniques
Data management platforms enables organizations
and enterprises to use data analytics in beneficial
ways, such as:

 Personalizing the customer experience


 Adding value to customer interactions

 Identifying the root causes of marketing failures

and business issues in real- time


 Reaping the revenues associated with data-driven

marketing
 Improving customer engagement

 Increasing customer loyalty


DATA INDEPENDENCE
 Data independence refers to the separation
of data storage and data access
mechanisms, allowing changes to one aspect
without affecting the other.

 In other words, it enables applications to


access and manipulate data without being
dependent on the underlying physical
structure or organization of the data.
DATA INDEPENDENCE IS CLASSIFIED INTO
TWO TYPES
GRAPH DATABASES


Graph Databases are NoSQL databases and use a graph
structure for semantic queries. The data is stored in the form
of nodes, edges, and properties. In a graph database, a Node
represents an entity or instance such as a customer, person,
or car. A node is equivalent to a record in a relational
database system. An Edge in a graph database represents a
relationship that connects nodes.
ER MODEL DATABASES

An ER model is typically implemented as a


database. In a simple relational database
implementation, each row of a table represents one
instance of an entity type, and each field in a table
represents an attribute type. In a relational database,
a relationship between entities is implemented by
storing the primary key of one entity as a pointer or
"foreign key" in the table of another entity.
DATA WAREHOUSE

A data warehouse is a technique for collecting


and managing data from varied sources to provide
meaningful business insights. It is a blend of
technologies and components which allows the
strategic use of data.
Data Warehouse is electronic storage of a large

amount of information by a business which is


designed for query and analysis instead of
transaction processing. It is a process of
transforming data into information and making it
available to users for analysis.
DATA MINING

Data mining is looking for hidden, valid, and


potentially useful patterns in huge data sets. Data
Mining is all about discovering unsuspected/
previously unknown relationships amongst the
data. It is a multi-disciplinary skill that uses
machine learning, statistics, AI and database
technology.
DATA MINING TECHNIQUES

Data mining includes the utilization of refined data


analysis tools to find previously unknown, valid patterns
and relationships in huge data sets. These tools can
incorporate statistical models, machine learning
techniques, and mathematical algorithms, such as neural
networks or decision trees. Thus, data mining incorporates
analysis and prediction.

BUSINESS INTELLIGENCE
 BI(Business Intelligence) is a set of processes, architectures,
and technologies that convert raw data into meaningful
information that drives profitable business actions. It is a
suite of software and services to transform data into
actionable intelligence and knowledge. BI has a direct
impact on organization's strategic, tactical and operational
business decisions. BI supports fact-based decision making
using historical data rather than assumptions and gut feeling.

 The term Business Intelligence (BI) refers to technologies,


applications and practices for the collection, integration,
analysis, and presentation of business information. The
What Can SQL do?
SQL can execute queries against a database
SQL can retrieve data from a database
SQL can insert records in a database
SQL can update records in a database
SQL can delete records from a database
SQL can create new databases
SQL can create new tables in a database
SQL can create stored procedures in a database
SQL can create views in a database
SQL can set permissions on tables, procedures, and
views
LAB WORK

1. Type sql console online in google


2. Then proceed for online SQL editor
We get https://www.programiz.com/sql/online-compiler/
For Online SQL

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