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DATA
STORYTELLING

DISCLAIMER: All content, text, and data in this template are hypothetical and for illustrative purposes only.
 Global population pressures

MACROENVIRONMENTAL Escalation of extreme Consumer demand for

IMPACT LEVELS weather events

5
eco-friendly products

5 4

Society and 3
Adoption of renewable 1 2 Shift toward
Cultural Shifts
energy sources 3 circular economy
5
Policy, Regulation, 3 2
and Legislations

Resources and 3 1
Ecosystems Carbon capture
Biodiversity loss and 4 3
and storage
conservation efforts 4 3
Climate and technologies
3
Environment

5 5

Resource scarcity 4
Stricter climate
1 (moderate) – 5 (high) (water, minerals,
legislations
etc.)
PAST 10 YEARS NEXT 10 YEARS
Heightened scrutiny of corporate ESG

Change Over Time DATA STORYTELLING 3

 $2.5B COMPETITIVE POSITIONING
+12%
Our Company’s Annual
Total Market Size (Year 5)
Growth

+8% Y5
+13 pts
Y1 Competitor B’s
Annualized Market Growth Y5
Y1 Gain Since Year 1

10%
Y1

%
5%

15
Market Share
Over the past five years, our industry has expanded considerably,
resulting in shifts in market share among the top players. These trends—

Y5
and the industry’s annualized 8% overall growth—underscore changing
customer preferences and strategic positioning across the market.

Our Company Competitor A Competitor B

0% 20%

Change Over Time DATA STORYTELLING 4

 REVENUE STREAM EVOLUTION (Slope Chart)

1 Product A $5.2M 1 Product C $5.2M 1 Product B $5.2M

2 Product B $4.5M 2 Product A $4.5M 2 Product A $4.5M

3 Product C $4.2M 3 Product B $4.2M 3 Product C $4.2M

4 Product D $3.9M 4 Product E $3.9M 4 Product G $3.9M

5 Product E $3.5M 5 Product F $3.5M 5 Product D $3.5M

6 Product F $3.0M 6 Product G $3.0M 6 Product E $3.0M

7 Product G $2.6M 7 Product H $2.6M 7 Product H $2.6M

8 Product H $1.9M 8 Product D $1.9M 8 Product F $1.9M

YEAR 1 YEAR 3 YEAR 5

Change Over Time DATA STORYTELLING 5

 PRODUCT PROFITABILITY MONTHLY TRAJECTORY
(Win-Loss Sparkline)

PRODUCT SEGMENT # WIN # LOSS % WIN JANUARY DECEMBER

Product Category A 8 4 67%

Product Category B 9 3 75%

Product Category C 6 6 50%

Product Category D 12 0 100%

Product Category E 9 3 75%

Change Over Time DATA STORYTELLING 6

 PROFITABILITY & BREAK-EVEN TRENDS Over the last ten-year period, most Business Units showed notable improvements in
profitability, moving both upward (higher margins) and rightward (shorter break-even
(Connected Scatter Plot) times). This overall trajectory signals that strategic investments and operational
enhancements have accelerated the path to profitability across multiple units.

80
Year 10 Business Unit

70 Alpha Epsilon

Beta Zeta

60 Gamma Theta

Year 1 Delta

50
Profit Margin, %

40

30

20

10

0
18 16 14 12 10 8 6 4 2 0

Time to Break Even, Months

Change Over Time DATA STORYTELLING 7

 CUSTOMER SATISFACTION ACROSS KEY TOUCHPOINTS
(Likert Scale) 1 2 3 4 5

-90% -80% -70% -60% -50% -40% -30% -20% -10% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Overall (7.37K)
14 11 23 24 29
% % % % %

How well does our product meet your needs? (1.69K)

3 27 5 27 38
% % % % %

How satisfied are you with our team in resolving your issues? (1.10K)
5 5 8 32 50
% % % % %

How satisfied are your in-store experience? (2.73K)

20 1 35 20 24
% % % % %

How satisfied are you with product packing? (1.85K)

19 14 30 24 14
% % % % %

-90% -80% -70% -60% -50% -40% -30% -20% -10% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Ranking & Tiers DATA STORYTELLING 8

 CUSTOMER BASE
Australia
BREAKDOWN
UK 5%
9%

14%
China
12%
10% 13% Japan
Canada
Germany India
6%
Existing market regions
8%
New market regions
Mexico 8%
Brazil
15% Our customer base is well-diversified across key global markets.
USA While we continue to strengthen our foothold in existing market
regions, we are also expanding into new markets to drive future
growth. This balanced approach ensures both stability and expansion.

Spread of Variation DATA STORYTELLING 9

 PROJECT TASK
DEPENDENCY
(Chord Diagram)

Requirements Gathering

Prototype Development

User Testing

Final Implementation

Launch & Post-Launch Support

Relationships & Connections DATA STORYTELLING 10

 ck &
Feedba

$1
$ 3 .3 M
i cs
Analyt

M
5

.8
Res

$8
e
$10 De arch a
X men
ts M vel
opm nd
ent
C nce
ha

M
n
$2
E

$8
.5 M n
s ig
de
Re
UX

Pr
t
ov ous
en

ot
$3

em

ot
u
M

Im ntin

nt

yp
Pilo
e
Dev ng &

in
Co
pr

pm

Automation

g
t
Tes
e lo
M

ini
$3
M $4

Tra

ting
Tools
$3 M
$3M
$4M

ALLOCATION FOR Our strategic focus is threefold – balancing the drive for
breakthrough products, enhancing internal processes, and
STRATEGIC INITIATIVES elevating our customer experience. This integrated approach not
only positions us for immediate competitive wins but also lays the
(Sunburst Diagram) foundation for sustainable growth across all facets of our
business.

Contributing Elements DATA STORYTELLING 11

 Year-over-year
30% decrease in turnover

Work-life balance Find training

72% satisfaction
Retainment of top talent preserves
85% programs effective
institutional knowledge and
reduces onboarding expenses
Ensure general well-being and Ongoing skill-building keeps the
schedule flexibility help maintain workforce adaptable and fosters
energy, creativity, and team morale continuous improvement

Sees clear growth

85% Engagement rate 60% opportunities

A strong sense of ownership and Transparent career paths

commitment among employees' motivate employees to develop
fuels innovation and productivity new capabilities and pursue long-
term career progression

BUILDING BLOCKS FOR HIGH PERFORMANCE

Contributing Elements DATA STORYTELLING 12

 DEPARTMENTAL CONTRIBUTIONS TO KEY PROJECTS
(Parallel Sets)

Operations Marketing
39.19% 60.87%
Department Project Count % of Dept Total

Operations Project A 30 33.33%

Project B 32 35.56%

Project C 28 31.11%

Marketing Project A 50 35.71%

Project B 45 32.14%

Project C 45 32.14%
46.43% | 53.57% 39.39% | 60.61% 34.16% | 65.84%
Project A Project B Project C

Contributing Elements DATA STORYTELLING 13

 PRODUCT LAUNCH RESOURCES NEEDS
(Dissection View)

MARKETING PRODUCT DESIGN

• Market research & competitive analysis • Industrial design and prototyping

• Brand campaign & promotional assets • User research and UI / UX development
• Product launch event planning • Packaging and accessory design

FTE HOURS 2,400 3,000 FTE HOURS

MANUFACTURING MANAGEMENT

• Supply chain management

management and procurement
• Project oversight & milestone tracking

• Mass production and assembly

• Facilitate cross-functional coordination

• Quality assurance and testing

• Stakeholder alignment and approvals

FTE HOURS 4,200 1,200 FTE HOURS

Contributing Elements DATA STORYTELLING 14

 CAUSES FOR PROJECT DELAYS

30%
25% Budget Constraints 25% Priority Shifts
Budget
Resource Constraints
35% 55%
25% Miscommunication Shortage
25% Resource Shortage
Technical 30%
Miscomm- Hurdles
15% Budget Constraints 30% Technical
unication
Hurdles
25% Priority Shifts 25%

15% Resource Shortage Technical 25%

20%
Hurdles Priority
Shifts Leadership
15% Miscommunication
changes
15% Leadership Changes Leadership
15% 20%
Changes
15%
10% Technical Hurdles Leadership
5% Technical Hurdles
Changes Resource
Shortage

35 25 18 13 9
% % % % %

Marketing Sales Operations Finance HR

Departments involved (% of total delays)

Contributing Elements DATA STORYTELLING 15

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