CH 01 Introduction To Managerial Economics
CH 01 Introduction To Managerial Economics
FACULTY OF
ECONOMICS
MANAGERIAL ECONOMICS
February 2024
CHAPTER ONE
Introduction To Managerial Economics
After studying this unit, you should be able to
understand:
1. The Meaning of Managerial Economics.
2. The Nature and Characteristics of Managerial
Economics.
3. The Scope of Managerial Economics.
4. The Relationship of Managerial Economics with
other branches of knowledge
Meaning and Definition of Managerial Economics
• The terms “Managerial Economics” “Business
Economics” and “Economics for Managers "are often
synonyms and used interchangeably in managerial studies.
• Basically, Managerial Economics is an Applied Economics
in the sphere of business management. It is an application
of economic theory and methodology to decision-making
problems faced by the business firms. Thus, it is the
economics and tools of economics to solve the managerial
problems of business organizations.
Some important definitions of Managerial Economics are:
“Managerial Economics is economics applied in decision-
making. It is a special branch of economics bridging the gap
between the economic theory and managerial practice. Its
stress is on the use of the tools of economic analysis in
clarifying problems in organizing and evaluating information
and in comparing alternative courses of action.” W. W. Haynes
“Managerial Economics is the integration of
economic theory with business practice for the
purpose of facilitating decision-making and forward
planning by management.” Spencer & Siegelman
Managerial Economics
Application of Economics in analyzing and solving
Business problems