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2.types of Data

The document provides an overview of structured and unstructured data, highlighting their definitions, characteristics, and examples. It also outlines the data analytics life cycle, which includes phases such as discovery, data preparation, model planning, model building, communication of results, and operationalization. Additionally, it compares structured and unstructured data through case studies demonstrating their applications in predicting customer churn and sentiment analysis.

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Ayush Gupta
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8 views14 pages

2.types of Data

The document provides an overview of structured and unstructured data, highlighting their definitions, characteristics, and examples. It also outlines the data analytics life cycle, which includes phases such as discovery, data preparation, model planning, model building, communication of results, and operationalization. Additionally, it compares structured and unstructured data through case studies demonstrating their applications in predicting customer churn and sentiment analysis.

Uploaded by

Ayush Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Types of Data: Structured

& Unstructured, Data


Analytics Life Cycle
A Comprehensive Overview

By: Malvinder Singh Bali


Introduction

What is Data? Definition of Importance of Objective of Understand Learn about the


data data in decision- the types of data Data Analytics
making Presentation Life Cycle
Structured Data

Defined format (rows and columns)

Types of Stored in relational databases

Data: Examples: Sales records, customer details

Overview Unstructured Data

No predefined format

Requires specialized tools for analysis

Examples: Emails, videos, social media posts


Organized and searchable

Characteristi Easy to store and manage


cs of
Structured
Data Example tools: SQL databases

Applications: ERP systems,


financial records
Complex and diverse formats

Requires advanced tools like


Characteristi Natural Language Processing
(NLP) and AI
cs of
Unstructure
d Data Example tools: Hadoop, Spark

Applications: Social media


analysis, customer sentiment
Hadoop is an open-source framework that
manages and processes large amounts of data
Phases of Data Analytics
Discovery

Data Data Preparation


Analytics Model Planning
Life Cycle:
Model Building
Overview
Communication of Results

Operationalization
Phase 1: Discovery

Understanding business Identifying data sources Tools: Stakeholder


objectives interviews, requirement
gathering
Phase 2: Data Preparation

CLEANING AND DEALING WITH MISSING TOOLS: ETL


TRANSFORMING RAW VALUES, OUTLIERS PROCESSES, PYTHON,
DATA R
Phase 3: Model Planning

SELECTING THE RIGHT CREATING DATA SUBSETS TOOLS: STATISTICAL


ANALYTICS TECHNIQUES FOR TRAINING AND TESTING MODELING, DATA
VISUALIZATION TOOLS
Phase 4: Model Building

DEVELOPING MACHINE TESTING AND OPTIMIZING TOOLS: PYTHON (SCIKIT-


LEARNING OR STATISTICAL MODELS LEARN), R, TENSORFLOW
MODELS
Phase 5: Communication of Results

VISUALIZING INSIGHTS CREATING TOOLS: TABLEAU,


AND PATTERNS DASHBOARDS AND POWER BI
REPORTS
Phase 6: Operationalization

DEPLOYING MODELS INTO MONITORING TOOLS: MLOPS


PRODUCTION PERFORMANCE AND PLATFORMS, API
FEEDBACK LOOPS INTEGRATION
Comparison: Structured vs.
Unstructured Data
Case Studies

Structured Data: Predicting Unstructured Data: Sentiment


customer churn using transactional analysis of tweets during a product
data. launch.

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