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Use of Excel: Presented by

The document discusses the importance of Excel in marketing analytics, highlighting its role in data management, performance tracking, audience segmentation, visualization, forecasting, and automation. It explains pivot tables as a tool for summarizing and analyzing large datasets, featuring capabilities like data summarization, dynamic rearrangement, aggregation, filtering, sorting, and drill down. The document also briefly mentions various Excel functions such as AVERAGE, MAXIMUM, MINIMUM, SUM, and COUNT.

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Mehak Yadav
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16 views11 pages

Use of Excel: Presented by

The document discusses the importance of Excel in marketing analytics, highlighting its role in data management, performance tracking, audience segmentation, visualization, forecasting, and automation. It explains pivot tables as a tool for summarizing and analyzing large datasets, featuring capabilities like data summarization, dynamic rearrangement, aggregation, filtering, sorting, and drill down. The document also briefly mentions various Excel functions such as AVERAGE, MAXIMUM, MINIMUM, SUM, and COUNT.

Uploaded by

Mehak Yadav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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USE OF EXCEL

TO SUMMARIZE EXCEL DATA

Presented by- Ishi Chopra


Mehak Yadav
IMPORTANCE OF EXCEL IN MARKETING
ANALYTICS

Data Management: Organizes customer data, sales figures, and market trends.

Performance Tracking: Analyzes campaign performance and ROI through metrics.

Segmentation: Helps segment audiences for targeted marketing strategies.

 Visualization: Creates charts to present trends and insights clearly.

Forecasting: Uses historical data to predict future sales and trends.

Automation: Automates reporting and data processing for efficiency.


WHAT ARE PIVOT TABLES ?
A pivot table is a data analysis tool used in spreadsheet applications (like Microsoft Excel,
Google Sheets, and others) that helps summarize, analyze, explore, and present large sets of
data in a more manageable and insightful way. It allows you to reorganize and group data in
various ways to identify patterns, trends, and relationships within the dataset.

Key Features of Pivot Tables:


1. Data Summarization: Pivot tables can summarize large amounts of data by
grouping it based on categories or fields (e.g., sales by product, region, or time
period).
2. Dynamic Rearrangement: You can easily change the layout and structure of the
table, such as switching rows and columns, to view data from different
perspectives.
3. Aggregation: Pivot tables allow you to aggregate data using various functions like
SUM, AVERAGE, COUNT, MAX, MIN, etc., depending on what you are trying to
analyze.
4. Filtering and Sorting: You can filter out irrelevant data and sort results based on
specific criteria, helping you focus on the most important information.
5. Drill Down: You can drill into specific categories or groupings to see more
OVERVIEW OF DATA SOURCE
AVERAGE FUNCTION
MAXIMUM AND MINIMUM FUNCTION
SUM FUNCTION
COUNT FUNCTION
THANK YOU!

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