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Challenges Faced in The Handicraft Business

The handicraft business, vital for rural livelihoods and cultural heritage, faces significant challenges including competition from mass-produced goods, limited market access, and inconsistent government support. Internal issues such as quality variations, supply chain problems, and declining interest among youth further threaten its sustainability. To overcome these obstacles, strategies like government support, skill training, and awareness campaigns are essential for growth and preservation of traditional crafts.

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16 views9 pages

Challenges Faced in The Handicraft Business

The handicraft business, vital for rural livelihoods and cultural heritage, faces significant challenges including competition from mass-produced goods, limited market access, and inconsistent government support. Internal issues such as quality variations, supply chain problems, and declining interest among youth further threaten its sustainability. To overcome these obstacles, strategies like government support, skill training, and awareness campaigns are essential for growth and preservation of traditional crafts.

Uploaded by

gp249780
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Challenges Faced

in the Handicraft
Business
Introduction

Handicraft = Handmade items reflecting cultural heritage


Important for rural livelihoods and local economies
 Faces multiple challenges threatening its growth
Key Challenges Overview

 Categories of Challenges:

 External
 Internal
 Cultural & Social
External Challenges

Competition from Mass-Produced Goods


Cheaper and widely available
Limited Market Access
Hard to reach urban or international buyers
Policy & Regulatory Issues
 Inconsistent government support
Internal Challenges

Quality & Standardization Issues:


 Variations in craftsmanship and raw materials
 Supply Chain Problems:
 Irregular supply and rising costs of raw materials
 Managerial Challenges:
 Poor marketing and planning skills
Cultural & Social Challenges

Decline in Artisan Interest:


Young generation less interested in traditional crafts
Lack of Awarenes:
Artisans unaware of global market potential
Workforce Issues:
 Low wages, no benefits, poor working conditions
Impacts

Reduced artisan incomes


Loss of traditional knowledge
Business unsustainability
 Difficulty in scaling operations
Way Forward

Government policy support


Skill training & education programs
 Digital marketing and e-commerce
 Fair trade & cooperative models
 Awareness campaigns for youth
Conclusion

 The handicraft business is rich in value but needs support to


thrive.
 With the right strategies, it can grow sustainably and preserve
cultural heritage.

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