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# 2 Strategic HRM

The document discusses the integration of strategic management and human resource management (HRM), emphasizing the importance of aligning HRM strategies with organizational goals for competitive advantage. It outlines the strategic management process, including formulation and implementation, and highlights the role of HRM practices in achieving organizational objectives. Key components include mission, goals, SWOT analysis, and the development of human capital to enhance firm competitiveness.

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0% found this document useful (0 votes)
12 views21 pages

# 2 Strategic HRM

The document discusses the integration of strategic management and human resource management (HRM), emphasizing the importance of aligning HRM strategies with organizational goals for competitive advantage. It outlines the strategic management process, including formulation and implementation, and highlights the role of HRM practices in achieving organizational objectives. Key components include mission, goals, SWOT analysis, and the development of human capital to enhance firm competitiveness.

Uploaded by

Cindrel la
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Human Resources Management

Strategic Human Resource Management


Learning Outcomes
Discuss how strategic analysis and competitive strategy impact human
resource management strategy

2.1: Explain the foundations of strategic


human resource management
2.2: Discuss the strategic management process: formulation and
implementation
Foundations of Strategic Human Resources
Management
Introduction
Strategic Management:

• Having the goal to deploy and allocate resources for competitive advantage.
• Integrally involving the HRM function.
• Using a business model to create value for customers.
What Is Strategic Management?
Strategic Human Resource Management (SHRM):

• A process.
• Approach to addressing competitive challenges organizations face.
• Managing the “pattern or plan that integrates an organization’s major
goals, policies, and action sequences into a cohesive whole.”
• Developing strategies for achieving company’s goals in light of its
current environment.
What Is Strategic Management?
Components of the Strategic Management Process

• Strategy formulation:
• Strategic planning groups decide on strategy.
• Strategy implementation:
• Organization follows through on strategy.
Figure 2.1 A Model of the Strategic Management
Process
What Is Strategic Management?
Linkage Between HRM and the Strategic Management Process

• Strategic choice answers these questions:

• Where to compete?
• How to compete?
• With what will we compete?
What Is Strategic Management?
Role of HRM in Strategy Formulation

• Answers the question “With what will we compete?”

• Four levels of integration between HRM and strategic management


function:

1. Administrative linkage.
2. One-way linkage.
3. Two-way linkage.
4. Integrative linkage.
Figure 2.2 Linkages of Strategic Planning and H RM
The Strategic Management Process:
Formulation & Implementation
Strategy Formulation
Five Major Components:

• Mission.
• Goals.
• External analysis.
• Internal analysis.
• External analysis and internal analysis combined constitute S WOT
analysis.
• Strategic choice.
Strategy Formulation
• Strategy formulation involves converting
the inputs from the strategic analysis into
the business plan
• Michael Porter developed the classic
strategy formulation model (Porter’s
Generic Competitive Strategies)
• The organizational goal is to differentiate
the firm and its products or services
based on one or more attributes that
consumers value that it can uniquely
deliver
• A focus strategy has two variants: cost
and differentiation
• Cost focus strategy seeks to be the lowest
cost producer in the market segment
while differentiation is based on the
specific consumer requirements
Strategic Analysis
• An organization’s mission is its purpose
or reason for existence
• Core values are the formal expression of
the organization’s beliefs and what it
values
• Core values articulate what an
organization stands for and thus inform
a range of business decisions
• If there is a disconnect between lived
culture and stated values, the culture
will undermine efforts to achieve the
mission
• The essential situational analysis tool is
the SWOT analysis (strengths,
weaknesses, opportunities, and threats)
Strategy Implementation
• “An organization has a variety of structural forms and organizational
processes to choose from when implementing a given strategy.”
• Five variables:
• Organizational structure.
• HRM tasks:
• Task design.
• Selection, training, and development of people.
• Reward systems.
• Types of information and information systems.
Figure 2.3 Variables to Be Considered in Strategy
Implementation
Strategy Implementation

• Organizational Culture:
• “…a complex set of values, beliefs, assumptions, and symbols that
define the way in which a firm conducts its business.”
• Helps define relevant stakeholders (employees, customers, suppliers,
and competitors) and how to interact with them.
• Both strategy and culture need to be aligned with the value they
provide to customers.
Figure 2.4 Strategy Implementation
Strategy Implementation
HRM Practices:
• Job analysis:
• Process of getting detailed information about jobs.
• Job design:
• Addresses what tasks should be grouped into a particular job.
• Recruitment:
• Process through which the organization seeks applicants for potential
employment.
• Selection:
• Process by which the organization attempts to identify applicants with the
necessary knowledge, skills, abilities, and other characteristics to help it
achieve its goals.
Strategy Implementation
HRM Practices

• Training:
• Planned effort to facilitate the learning of job-related knowledge, skills,
and behavior.
• Development:
• Acquiring knowledge, skills, and behavior that improve employees’ ability
to meet challenges of existing jobs or jobs that do not yet exist.
• Performance management:
• Ensures employees’ activities and outcomes are congruent with
organization’s objectives.
The Role of Human Resources in Providing Strategic
Competitive Advantage

Enhancing Firm Competitiveness:

• Develop human capital pool that allows the company to adapt to


ever-changing environments.
• Becoming a “learning organization.”
• Allows people to continually expand capacity to achieve desired results.

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