Toastmasters Member Recruiting
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letchukarthick.alphariveToastmasters Member Recruiting
Uploaded by
letchukarthick.alphariveMember Recruiting - Why? What ?
How?
Raghunadha Raju, DTM
Why Recruit New Members?
2
• New Members bring fresh ideas, enthusiasm
and speeches make the experience more
enjoyable and worthwhile for all members.
Benefit
• Better meeting programs, more potential
s to leaders
the • More participation and learning for everyone
club • Replaces members who have left
• Improving speaking, listening, and leadership
skills
• Discovering hidden abilities and awakening
Benefit latent talents
s to • Acquiring an expanded vision of the role of
communication
the • Increasing self-esteem through active
participation in personal development
guests
• Disorganized Meetings
• Inability to Match the Needs of Guests
Obstacl • Leaders’ Inability to Communicate the Value
es in of Membership
• No Planning For Member Growth
Recruiti • Lack of Personal Touch
ng
What is
Recruiting?
Sales
Funnel
7
Membership Funnel:
Prospect to Guest to
Member
Prospect Guest Member
8
• People from your workplace
Who is • People from your civic and social groups
a • People from your neighborhood
Prospec • Anyone you know who is interested in
personal growth
t?
How to
Recruit
Increase
Awareness
• Identify Club’s Strengths and Niche
For e.g.
Toastmasters for Professionals is a global online club based out of California, USA and focuses on skills related
to:
1. Interpersonal communication
2. Effective conversations and boosting confidence
3. Critical thinking
4. Handling difficult situations
5. Resume and interview preparation
6. Career guidance
Increase
Awareness
• Social Media • Club Website
• Facebook
• Word of Mouth
• Meetup
• Instagram
• Social Events
• Whatsapp • Invitation to Local Colleges / Uni
• Traditional Media
• Local organizations and businesses
• Newsletters
• Open House
• Newspapers
• Speechcraft
Increase Interest
• Quality Meetings
• Organized Meetings
• Start and End On Time
• Interesting Themes
• Value to Guests and Members
• Provide Useful Material
• Share TM and Club Brochures
• Share Physical or PDF Magazines to allow
guests to learn more about Toastmasters
• Record and Share Your Meeting Recordings
• Sharing Famous Speeches
• Welcome Guests Warmly
• Address and acknowledge them at the beginning
• Ask for their feedback in the end
• Physical Meetings:
• Provide them with a name tag
• Have them sign the guest book
• Seat them next to a friendly person
• Follow Up
• Send follow communication with the details of
membership benefits
• Follow up after each visit
Desire - Guest’s Needs and Matchmaking
Need: Solution:
Speaking in front of a group Pathways
Impromptu speaking Table Topics
Conduction meetings Toastmaster meeting role
Personnel reviews Evaluator
Management skills Club officer
Leadership development Pathways
Help Them Make a
Decision and Take
Action
• Do:
• Find out Their Goals
• Highlight Features and Benefits
• Highlight Low Price of Membership
• Don’t:
• Pressure Them
• Overwhelm Them
• Periodical Emails to Former Members and
Frequent Guests
What • Send emails to members who have missed
More? couple of meetings
• Mentor Assignment
• Club Officers Training
• Moments of Truth
Let us share the benefits
we have gained for
ourselves with others.
Dr. Ralph C.
Smedley
Sources and
References
• Forbes - From Prospect to Guest to Member
Item
• Success 101 Item #1622
• Finding New Members for Your Club Item #291
• Closing the Sale Item #293