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MBA PRESENTATION

Digital marketing leverages digital technologies to promote products and connect with customers, offering advantages like greater reach and improved targeting. It encompasses various strategies such as SEO, content marketing, and social media marketing, tailored for both B2B and B2C contexts. While it presents benefits like cost-effectiveness and measurable results, challenges include high competition and the need for continuous adaptation to evolving digital landscapes.

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13 views

MBA PRESENTATION

Digital marketing leverages digital technologies to promote products and connect with customers, offering advantages like greater reach and improved targeting. It encompasses various strategies such as SEO, content marketing, and social media marketing, tailored for both B2B and B2C contexts. While it presents benefits like cost-effectiveness and measurable results, challenges include high competition and the need for continuous adaptation to evolving digital landscapes.

Uploaded by

sourabhdhi001
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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TOPIC – DIGITAL

MARKETING
Name – SOURABH
Class – MBA (1st sem)
Roll no.- 23220
Subject MBA-108
Introduction to Digital
Marketing
 Digital marketing is the use of digital technologies and
platforms to promote products and services, as well as to
connect with potential customers. It is an incredibly versatile
and powerful tool that can be used in various ways to reach
people worldwide. Digital marketing utilizes multiple digital
technologies to deliver promotional messages, such as
mobile phones, computers, and other digital media and
platforms. It can be used for B2B (Business to Business) and
B2C (Business to Consumer) marketing, depending on the
goal and objectives of the campaign. Digital marketing offers
unique advantages such as greater reach, improved
targeting, personalized messaging, and better ROI (Return on
Investment). It also allows businesses to stay up-to-date with
marketing trends and technologies. With the right strategies
and tactics, companies can leverage digital marketing to
increase their visibility and reach a larger audience
Meaning of Digital Marketing

Digital marketing, also called online


marketing, is the promotion of brands to
connect with potential customers using
the internet and other forms of digital
communication. This includes not only
email, social media, and web-based
advertising, but also text and multimedia
messages as a marketing channel.
Defination of Digital Marketing
According to Edelman, 2010 :-
“The internet has upended how consumers engage with
brands. It is transforming the economics of marketing
and making obsolete many of the function’s traditional
strategies and structures. For marketers, the old way of
doing business is unsustainable”

According to Kotler and Armstrong, 2009 :-


“Digital Marketing is a form of Direct marketing which
links consumers with sellers electronically using
interactive technologies like emails, website, online
forums and newsgroups, interactive television, mobile
communications etcetera.”
Features of Digital
Marketing
 Direct and Non-intrusive method of
Reaching Out
 Interactive Communication
 Targeted Audience Identification
 Unrestricted Space and Times
 High Performance
 Technology-Supportive
 Economical
 Advancement
 Keep Expanding
 Integration
B2B VERSUS B2C DIGITAL
MARKETING
Digital marketing strategies work for B2B as well as B2c companies, but
best practices differ significantly between the 2. Here’s a look at how
digital marketing is used in B2B and B2C marketing strategies.

o B@B clients tend to have longer decision-making process, and thus


longer sales funnels. Relationship-Building strategies work better to
short-term offers and message.
o B2B transaction are usually based on logic and evidence, which is
what skilled B2B content is more likely to be emotionally-based,
focusing on making the customer feel good about a purchase.
o B2B decision tend to need more than 1 person’s input. The marketing
materials that best drive these decision tend to be shareable and
downloadable. B2C customers, on the other hand, favor one-on-one
connections with a brand.

Of course, there are exceptions to every rule. A B2C company with a high-
ticket product, such as a car or computer, might offer more informative
and serious content.
Type of Digital Marketing
There are as many specialization within digital marketing as
there are ways of interacting using digital media. Here a
few key examples of digital marketing :-
A. SEARCH ENGINE OPTIMIZATION –
Search engine optimization, or SEO, is technically a
marketing tool rather than a form of marketing in itself.
The balance defines it as “ the art and science of making
web page attractive to search engines.”
B. CONTENT MARKETING –
As mentioned, the quality of your content is a key
component of an optimized page. As a result, SEO is a
major factor in content marketing, a strategy based on
the distribution of relevant and valuable content to a
target audience.
c. NATIVE ADVERTISING –
Native advertising is digital marketing in disguise. Its goal is to
blend in with its surrounding content so that it’s less blatantly
obvious as advertising.
d. EMAIL MARKETING –
The concept of email marketing is simple-you send a
promotional message and hope that your prospect clicks on it.
However, the execution is much more complex. First of all, you
have to make sure that your emails are wanted.
e. MOBILE MARKETING –
Mobile marketing is a digital marketing strategy that allows
you to engage with your target audience on their mobile
devices, such as smart phones and tablets. This can be via SMS
and MMs message, social media notifications, mobile aap alerts,
and more.
f. AFFILIATE MARKETING –
Affiliate marketing is a digital marketing tactic that lets
someone make money by promoting another person’s business.
You could be either the promoter or the business who works
with the promoter, but the process is the same in either case.
Advantages of digital marketing
The main advantage of digital marketing is that a
targeted audience can be reached in a cost-
effective and measurable way. Other digital
marketing advantages include increasing brand
loyalty and driving online sales.
 Global reach
 Lower cost
 Trackable, measurable results
 Personalisation
 Social currency
 Openness
 Improved conversion rates
Disadvantages of digital marketing

Some of the downsides and challenges of digital


marketing you should be aware of include:
 Skills and training
 Time consuming
 High competition
 Complaints and feedback
 Security and privacy issues
Online methods used to build
brand awareness
Building brand awareness may involve such methods/tools as:
 Search engine optimization (SEO):-
Search engine optimization techniques may be used to improve the
visibility of business websites and brand-related content for common
industry-related search queries.
 Search engine marketing (SEM):-
SEM, also known as PPC advertising, involves the purchase of ad space in
prominent, visible positions atop search results pages and websites.
Search ads have been shown to have a positive impact on brand
recognition, awareness and conversions
 Social media marketing
Social media marketing has the characteristics of being in the marketing
state and interacting with consumers all the time, emphasizing
content and interaction skills. The marketing process needs to be
monitored, analyzed, summarized and managed in real-time, and the
marketing target needs to be adjusted according to the real-time
feedback from the market and consumers
 Content marketing
56% of marketers believe personalization content – brand-
centered blogs, articles, social updates, videos, landing
pages – improves brand recall and engagement
 Digital Marketing Challenges
The digital world poses special challenges for marketers. For
example, digital channels proliferate rapidly, and
marketers have to keep up on them and figure out how to
use them effectively. Marketers can also find it challenging
to analyze and make productive use of the huge amount
of data they can capture through these platforms.
Perhaps most important, consumers are increasingly
inundated with digital ads and other distractions, making
it more and more difficult to capture their attention.
CALCLUSHION
A digital marketing strategy can help small businesses
to grow and succeed by reach new customers,
engaging with existing customers, and promoting
their products or services. With a digital marketing
strategy, businesses can cost-effectively reach a
large audience, build relationships with customers,
and succeed in today’s competitive market.
In conclusion, a digital marketing strategy is
important to small businesses because it allows
them to reach a wider audience with a smaller
marketing budget. Additionally, a digital marketing
strategy can help a small business to track their
marketing progress and results more effectively.

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