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Print Media Presentation

Print media encompasses various printed communication forms, including newspapers, magazines, newsletters, books, pamphlets, journals, posters, and direct mail. Each type serves specific purposes, such as news reporting, entertainment, internal communication, and advertising. Despite the rise of digital media, print remains relevant due to its tangible nature, trustworthiness, and effectiveness in local outreach.

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8 views13 pages

Print Media Presentation

Print media encompasses various printed communication forms, including newspapers, magazines, newsletters, books, pamphlets, journals, posters, and direct mail. Each type serves specific purposes, such as news reporting, entertainment, internal communication, and advertising. Despite the rise of digital media, print remains relevant due to its tangible nature, trustworthiness, and effectiveness in local outreach.

Uploaded by

Pop
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Understanding Print Media

Types, Features & Uses


Presented by: [Your Name]
What is Print Media?
• Print media refers to printed forms of
communication used to distribute information
to a wide audience.

• Key Features:
• - Tangible (physical format)
• - Permanent record
• - Wide reach, especially in local areas
Type 1 – Newspapers
• Description: Periodicals published daily or
weekly with news, opinions, and ads.
• Categories:
• - Broadsheets (e.g., The Hindu)
• - Tabloids (e.g., Daily Mirror)
• Use: News reporting, public notices
Type 2 – Magazines
• Description: Periodicals with articles, images,
and ads, published weekly or monthly.
• Genres:
• - Fashion (Vogue)
• - News (Time)
• - Science (National Geographic)
• Use: Entertainment, knowledge, lifestyle
Type 3 – Newsletters
• Description: Regular printed updates shared
within groups or companies.
• Use: Internal communication, updates,
announcements
• Example: School/organization newsletters
Type 4 – Books
• Description: Long-form written works used for
education or entertainment.
• Types: Fiction, Non-fiction, Textbooks,
Reference books
• Use: Deep learning, leisure reading
Type 5 – Pamphlets, Flyers &
Brochures
• Description: Short, visually engaging materials
for advertising or informing.
• Use: Event promotion, awareness campaigns,
product marketing
Type 6 – Journals
• Description: Academic publications with peer-
reviewed articles and research.
• Examples: Medical journals, engineering
journals
• Use: Knowledge sharing in specific fields
Type 7 – Posters & Banners
• Description: Large printed visuals for public
attention.
• Use: Advertising, social campaigns, event
announcements
Type 8 – Direct Mail
• Description: Printed materials sent directly to
people via post.
• Types: Postcards, catalogs, coupons
• Use: Personalized marketing
Summary Table
Type Key Use
Newspapers Daily news
Magazines Topical features
Newsletters Internal communication
Books Education, entertainment
Flyers/Brochures Advertising, awareness
Journals Academic publishing
Posters/Banners Public display
Direct Mail Targeted marketing
Why Print Media Still Matters
• - Tangible and permanent
• - Trusted by older generations
• - Great for local advertising
• - No internet needed
Thank You!
• Questions?

• Contact: [Your Email or Social Media]

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