IB4 CH01 Instr
IB4 CH01 Instr
Chapter Preview
Describe globalization Explain how globalization affects markets and production
International Business
International Business 4e
Chapter 1 - 4
Globalization
Trend toward greater economic, cultural, political, and technological interdependence among national institutions and economies
Globalization of markets Convergence in buyer preferences in markets around the world Globalization of production Dispersal of production activities worldwide to minimize costs or maximize quality
International Business 4e
Chapter 1 - 5
Benefits of Globalization
Globalization of markets Globalization of production
International Business 4e
Chapter 1 - 6
Know the customer Emphasize global awareness Develop world-class products Market effectively Improve logistics
Globalization Drivers I
Remove barriers to trade and investment
GATT WTO
Regional trade agreements
International Business 4e
Chapter 1 - 8
International Business 4e
Chapter 1 - 9
Globalization Drivers II
Technological Innovation
Internet, intranets, and extranets E-mail and videoconferencing Transportation advancements
International Business 4e
Chapter 1 - 11
International Business 4e
Challenges to Business
Physical security Digital security Reputational risk
Require ethical and lawful behavior from all employees and business partners
International Business 4e
Chapter 1 - 13
Reason
Legitimacy
Civility
Debate
Chapter 1 - 14
Supporters
Increases wealth and efficiency Generates labor market flexibility Creates jobs in developed countries Advances economies of developing nations
Chapter 1 - 15
International Business 4e
Supporters
+ Investment raises
labor standards
Weakens protection of
the environment
Exploits workers in
poor nations
Prentice Hall, 2008
+ Companies concerned
for future markets
International Business 4e
Chapter 1 - 16
1 2
Inequality within nations Poor people in developing nations benefit most from an open economy
Inequality between nations Nations open to world trade and investment grow faster than rich nations
Global inequality Inequality has fallen, but experts disagree on the extent of the decline
International Business 4e
Chapter 1 - 17
Supporters
International Business 4e
Chapter 1 - 18
Impact on Culture
Opponents
Supporters
Specialize and trade to obtain other goods Import cultural goods from other nations Protects deeper moral and cultural norms
International Business 4e
Chapter 1 - 19
or Cultures Flourishing?
Values Gone for Good? or a Force for Good? Finding Common Ground
Prentice Hall, 2008 International Business 4e
Chapter 1 - 20
Multinational Corporation
Business that has direct investments abroad in multiple countries
Born-Global Firm
Takes a global perspective on its market and engages in international business from inception
International Business 4e
Chapter 1 - 21
International Business 4e
Chapter 1 - 22
International Business 4e
Chapter 1 - 23
Chapter Review
Describe globalization Explain how globalization affects markets and production