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BMW, founded in 1916, is a global manufacturer of premium vehicles and motorcycles, known for its brand promise of 'Sheer Driving Pleasure.' The company has a diverse portfolio including BMW, MINI, Rolls-Royce, and electric vehicles, with a strong focus on innovation in electrification and autonomous driving. In 2023, BMW reported a revenue of €155.5 billion and aims to enhance its offerings with the Neue Klasse initiative while facing challenges such as rising R&D costs and global supply chain disruptions.

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5 views9 pages

Slide1 (9 Files Merged)

BMW, founded in 1916, is a global manufacturer of premium vehicles and motorcycles, known for its brand promise of 'Sheer Driving Pleasure.' The company has a diverse portfolio including BMW, MINI, Rolls-Royce, and electric vehicles, with a strong focus on innovation in electrification and autonomous driving. In 2023, BMW reported a revenue of €155.5 billion and aims to enhance its offerings with the Neue Klasse initiative while facing challenges such as rising R&D costs and global supply chain disruptions.

Uploaded by

Ezhil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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BMW - Driving Innovation and

Excellence
• Bayerische Motoren Werke AG
• Presented by: Nitheesh K V
• Date: 18.06.2025
Compa ny Overview

• Founded in 1916 in Munich,Germa ny


• Global premium vehicles & motorcycles
manufacturer
• Brand promise: 'Sheer Driving Pleasure'
Historical Milestones

• 1916: Aircraft engines


• 1923: First motorcycle (R32)
• 1928: First car (Dixi)
• 1960s-70s : Motorsport & global expansion
• 2000s+: BMW M, MINI, Rolls-Royce
acquisitions
Brand Portfolio

• BMW - Premium passenger cars &


motorcycles
• MINI - Compact urban models
• Rolls-Royce - Ultra-luxury range
• BMW M - Motorsport/perfor mance
• BMW i- Electric vehicles
Tec hnology & Innovation

• Electrification: i3,i4,iS, iX models


• Autonomous driving research & Vision Neue
Klasse
• Digita l services: ConnectedDrive & A l integration
• Sustainability: Carbon neutrality efforts, Green
plant manufacturing
Global Presence & Manufacturing

• Operations in 15+ countries; sold in 140+


• Major plants: Munich,Spartanburg (USA),
Dingolfing,China
• Workforc e: "'152,000 employees globally
Financia l Performance (2023)

• Revenue: €155.5 billion (+9% YoY)


• Units sold: 2.55 million vehicles globa lly
• A utomotive EBIT margin: "'9.8%
• U.S. sales record: 362,244 vehicles (+9%)
Strategic Initiatives & Challenges

• Neue Klasse (2025) : +30% range,-40% drivetra


in cost
• Challenges: Ris ing R&D costs, market softness in
China
• Global trade and supply chain disruptions
Conclusion & Future Outlook

• Legacy of premium innovation and design


• Electrification and digital transformation focus
• BMW leads luxury mobility into the future

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