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Consumer Behavior Report

The document discusses various antecedent conditions that influence consumer behavior prior to a purchase, including economic resources, emotional perceptions, and payment methods. It highlights the role of third-party payments, consumer budgeting, and the popularity of gift cards, while also addressing how mood and security concerns can affect shopping experiences. Strategies to enhance consumer safety in shopping environments are also outlined to alleviate fear and improve overall satisfaction.

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ANTHONY Anthony jaca
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0 views10 pages

Consumer Behavior Report

The document discusses various antecedent conditions that influence consumer behavior prior to a purchase, including economic resources, emotional perceptions, and payment methods. It highlights the role of third-party payments, consumer budgeting, and the popularity of gift cards, while also addressing how mood and security concerns can affect shopping experiences. Strategies to enhance consumer safety in shopping environments are also outlined to alleviate fear and improve overall satisfaction.

Uploaded by

ANTHONY Anthony jaca
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ANTECEDENT

CONDITION
Antecedent conditions refer to
situational characteristics
influencing consumer behavior
before a purchase. These include
economic resources, orientation,
mood, and other emotional
perception such as fear. and other
factors shaping the perceived value
of a purchase.
ECONOMIC POWER
BUYING POWER
The economic setting refers to a consumer
bringing to a particular purchase setting
resources in the form of cash or buying power.
Buying power can be by draft (check), systems
like PayPal, money or debit card. Among all
methods of payment, cash transactions have a
way of emphasizing the sacrifice required for
purchase. Overall, the method of payment
represents a situational influence on consumers
in several ways.
THIRD PARTY PAYMENTS
Sometimes, consumers need not spend their own
money to make purchases. Instead, some third
party provides the financial backing for the
purchase. Sometimes, the third party is another
consumer, like a parent or guardian, or an
institution, like an insurance company or charity.
The consumer’s employer or even the
government sometimes pays for expenses or
other items, particularly if the employee is
traveling.
CONSUMER BUDGETING
Once upon a time, young consumers found it difficult to
get credit because a track record of payments was
necessary to establish credit. For the past 20 years or so,
high interest rates have compensated for high-risk
consumers, and young consumers, even those still in
college, now find it easy to get a credit card.

Instant credit enables consumers to avoid delaying


gratification. “Why wait when you can buy it today?”
However, when consumers find themselves having
difficulty making payments, their spending habits must
change or they run the risk of losing their credit and worse.
GIFT ( PREPAID) CARDS
Most consumers prefer the gift card despite the lower
economic value. Gift cards provide value in other
ways, including the feelings that come from a branded
experience. For the past decade, surveys suggest gift
cards are the most frequently requested gift item in
the United States, which explains in part why over two
billion of them are sold annually. Their popularity is
also growing in other parts of the world.

2 types of girft cards


Open-loop gift
Closed-loop
ORIENTATION
Gift shopping can change a consumer’s
orientation. When gift shopping, things that
might otherwise be pleasant gift shopping,
things that might otherwise be pleasant can
distract the consumer. This effect is even true
on the Internet, as an aesthetically pleasing
website can actually cause lower satisfaction
among consumers who are highly task-
oriented.
Mood

Gift shopping can change a consumer’s


orientation. When gift shopping, things that
might otherwise be pleasant gift shopping,
things that might otherwise be pleasant can
distract the consumer.
Keywords This effect
Keywords is even Keywords
true
on the Internet, as an aesthetically pleasing
website can actually cause lower satisfaction
among consumers who are highly task-oriented.
SECURITY AND FEARFULNESS

Consumers today live with ever-present


reminders of vandalism, crime, and even
terrorism. Large parking lots such as commonly
found at Walmart stores or conventional shopping
centers attract criminals who prey on seemingly
defenseless consumers. Stories of abductions,
muggings, assaults, carjackings, and other
heinous criminal acts taking place
understandably create fear among some
shoppers, particularly those who view themselves
as vulnerable.
Enhancing Value by Making
Consumers Feel Safer
• Increase number and visibility of security personnel
• Increase number and prominence of security cameras in parking lots
• Have brightly lit parking lots
• Add carry-out service for consumers—particularly for those shopping
alone
• Maintain an uncrowded, open entrance
• Clearly mark all exits
• Prevent loitering
• Discourage gangs from visiting the center

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