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Fevistick

Pedilite Industries was established in 1961 and is known for brands like Fevicol, Fevicryl, and Dr. Fixit. Fevicol is a market leader in adhesives with 85% market share. Fevistick was the first glue stick introduced in India and now has over 90% of the glue stick market share. It is easy to use, non-messy, safe for kids, and withstands temperatures from -40°C to 90°C. Through market research and promotions on TV, radio and newspapers, Fevistick has established itself as a strong brand catering to students and offices.

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Shilpa Agrawal
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447 views7 pages

Fevistick

Pedilite Industries was established in 1961 and is known for brands like Fevicol, Fevicryl, and Dr. Fixit. Fevicol is a market leader in adhesives with 85% market share. Fevistick was the first glue stick introduced in India and now has over 90% of the glue stick market share. It is easy to use, non-messy, safe for kids, and withstands temperatures from -40°C to 90°C. Through market research and promotions on TV, radio and newspapers, Fevistick has established itself as a strong brand catering to students and offices.

Uploaded by

Shilpa Agrawal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Established in 1961, by Parekh Dyechem industries.

later merged with pedilite industries, and since 1989 is being known as Pedilite industries.
Operates in three business segments: Consumer & Bazaar Products, Industrial Products and Others. MR. B.K Barekh is the chairmen n has the Turnover: 631.49 cr (June 2009), profit: 106.73 cr (June 2009). Fevicol brand is a market leader in the adhesives and sealant segment and enjoys 85% of market share in premium adhesive segments. Major brands : fevicryl, M-seal,Acron, Dr.fixit etc.

Brand extension of fevicol the brand was the first one to introduce the glue stick product form in the country. The innovation has changed the entire segment, market leader with over 90% market share of glue sticks. Fevistick is an example of customer centric innovation. Bonds in an instant. Available at 8gms,15 gms and 22gms

Easy to use and carry. Non messy or clean. Excellent quality Safe for kids Good brand image and secondary association with fevicol Targeting both students as well as office segment. Withstands temperature from -40c to 90c. Prevents wastage.

Anticipates customer future needs and wants, which are often discovered through market research. Caters to all the segments mostly available in stationery stores across the country. The brand has been promoting through separate campaigns aimed at both student and office segment. Major medium of adv. Includes television, radio & newspaper. Heavy advertising campaigns used during the product introduction in the market.

It has established a strong brand over its competitors in market. Even though it came under the brand image of fevicol, course of time with strategic sales plan and the Promotion helped the product to establish its own brand image.

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