新古典經濟學neoclasical economics)呢套經濟理論係喺 1870 至 1910 年興起嘅。新古典經濟學研究個體人類、家庭、同組織嘅行為同埋佢哋點樣運用手頭上嘅稀缺資源達到佢哋嘅目的。呢套經濟理論假設一個人大致上係理性嘅,喺任何時間點都喺度嘗試運用手上嘅有限資源嚟達到某啲目的,而且喺決策方面有某啲偏好。


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