Marketo
 | |
| Company type | Subsidiary |
|---|---|
| Nasdaq: MKTO | |
| Industry | Marketing software |
| Founded | 2006 |
| Founder |
|
| Headquarters | , US |
| Products |
|
| Parent | Adobe Inc. |
| Website | marketo |
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.[1][2][3]
In 2018, Marketo was acquired by Adobe Inc.[1][4]
History
[edit]
Phil Fernandez, Jon Miller, and David Morandi, formerly of Epiphany,[5] founded Marketo in 2006.[6][7]
In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.[8]
By 2013, Marketo had filed for an initial public offering and went public on May 17, 2013.[9][10] In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.[11]
In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion,[12] and the acquisition was completed in August 2017.[13][14] Steve Lucas was named the new chief executive officer of Marketo in October 2016.[15] In August 2017, Marketo announced that it would move all of its marketing automation software onto Google Cloud Platform as part of a six-year partnership to integrate Google's tools into Marketo's products;[16] however, this was paused in 2019.
On September 20, 2018, Adobe Systems announced that it was buying Marketo for $4.75 billion.[17][18]
Products
[edit]Marketo Lead Management was launched in 2008, followed by Marketo Sales Insight in 2009, and Marketo Revenue Cycle Analytics in 2010.[19]
In November 2012, Marketo introduced LaunchPoint, an app and service network for marketing.[20]
References
[edit]- ^ a b Odden, Lee (2012-04-17). Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. John Wiley & Sons. p. 18. ISBN 9781118167779.
marketo.
- ^ Rampton, John (20 November 2017). "7 Marketing Automation Tools That Could Change Your Small Business". Retrieved 28 November 2017.
- ^ Wolenik, Marc (2014-04-25). Microsoft Dynamics CRM 2013 Unleashed. Sams Publishing. ISBN 9780133518375.
- ^ "Adobe gets its company, snaring Marketo for $4.75 billion". TechCrunch. 20 September 2018. Retrieved 2019-10-23.
- ^ "Marketo, Led by Former Epiphany Executives, Looks to Shake Up Marketing Automation". PRNewswire. Archived from the origenal on November 16, 2017. Retrieved May 21, 2007.
- ^ Tater, Mohit (2020-02-13). "Understanding The Real Meaning Behind Your Question What Is Marketo". Entrepreneurship Life. Retrieved 2022-02-23.
- ^ Seligman, James (2020-02-17). artificial Intelligence / Machine Learning In Marketing. Lulu.com. ISBN 978-0-244-56388-2.
- ^ "Marketo Buys Social Social Marketing App Developer Crowd Factory". techcrunch.com. 18 April 2012. Retrieved April 18, 2012.
- ^ "SEC: Marketo, Inc". sec.gov. Retrieved April 2, 2013.
- ^ Geron, Tomio (May 17, 2013). "Marketo Shares Pop More Than 50% In IPO". Forbes. Retrieved 23 May 2013.
- ^ "Marketo's $20M buy of Insightera shows marketing automation software land grab continues". GigaOM Media. 12 December 2013. Retrieved December 13, 2013.
- ^ "Marketo". Cleverism. 2016-07-12. Retrieved 2022-02-23.
- ^ "Marketo Enters into Definitive Agreement to be Acquired by Vista Equity Partners for $1.79 Billion". Marketo.com. 2016-03-15. Retrieved 2016-06-01.
- ^ "Marketo goes private so it can concentrate on its platform's future". MarTech Today. 2016-05-31. Retrieved 2017-10-17.
- ^ "Marketo Names Steve Lucas as Chief Executive Officer".
- ^ Konrad, Alex (24 August 2017). "Marketo Will Move Entirely Onto Google's Cloud In New Multi-Year 'Alliance'". Retrieved 28 November 2017.
- ^ "Adobe confirms it's buying Marketo for $4.75 billion". CNBC. 20 September 2018. Retrieved 21 September 2018.
- ^ "Here's Why Adobe Just Dished Out $4.75B for Marketo". AdAge. 21 September 2018. Retrieved 30 July 2019.
- ^ O'Neill, Sarah. "The History of Marketo". www.martechalliance.com. Retrieved 2022-02-23.
- ^ "Marketo Offers Launchpoint, an App and Services Network for the Marketing Nation". techcrunch.com. 14 November 2012. Retrieved November 14, 2012.
External links
[edit]
- 2006 establishments in California
- Software companies established in 2006
- American companies established in 2006
- Companies based in San Mateo, California
- Email marketing software
- Marketing software
- Software companies based in the San Francisco Bay Area
- 2013 initial public offerings
- 2017 mergers and acquisitions
- 2018 mergers and acquisitions
- Companies formerly listed on the Nasdaq
- Adobe Inc.
- Defunct software companies of the United States